SlideShare a Scribd company logo
The Future of SEO
@Alextachalova
My last 5 years
@Alextachalova
I was
surprised!
No Predictions!
@Alextachalova
• Take Control over SERP
• Mobile-friendliness that’s what users
need
• Speed up your website
• Monitor your backlinks profile
Our Agenda:
@Alextachalova
Taking Control Over
SERP
@Alextachalova
Google Triangle
@Alextachalova
SERP Now
@Alextachalova
SERP Now
SERP Now
@Alextachalova
U.S. SERP consists of:
DOH!
@Alextachalova
DOH!
@Alextachalova
1. Create your company Wikipedia page
2. Add a profile on Wikidata.org. (If you currently have a
Freebase profile, be sure to reference it in your Wikidata
profile using the Freebase Identifier element.)
1. Implement organization schema markup on your website. Be
sure to specify your logo, social profiles, Wikidata and your
Wikipedia profile using the SameAs element.
1. Develop a strong Online Brand Reputation and Authority,
presence on SMM channels, Google+ Brand on Local Page
How to add Knowledge
Graph:
@Alextachalova
• http://searchengineland.com/leveraging-wikidata-gain-google-
knowledge-graph-result-219706
• https://www.serpwoo.com/blog/experts/knowledge-graph-101/
• http://schema.org/Organization
• http://googlewebmastercentral.blogspot.com/2013/05/using-
schemaorg-markup-for-organization.html
• https://schema.org/sameAs
• https://developers.google.com/structured-data/customize/social-
profiles
Useful Resources to learn
more:
@Alextachalova
SERPstat.com
Knowledge Graph
Element
Local Carousel
Answer Box
Google Maps
Images
@Alextachalova
SERP Cannibalization
@Alextachalova
SERP Result
DOH!
Learn more and fix it!
• https://econsultancy.com/blog/65433-why-internal-links-and-
hub-pages-are-a-major-factor-in-seo-success
• https://www.briggsby.com/impact-of-keyword-
cannibalization-beyond-the-seo/
• https://moz.com/ugc/vanity-urls-and-avoiding-self-
canibalization
• http://www.intelligentpositioning.com/blog/2014/08/identify
-seo-sub-domain-conflict-cannibalisation/
@Alextachalova
Tools to control SERP
@Alextachalova
Taking Control Over
SERP
Mobile-Friendliness
≈ ≈
@Alextachalova
22 – US Rank
41 – Global Rank
@Alextachalova
@Alextachalova
Pornhub Insights
It’s not about SEO
@Alextachalova
It’s all about users
Rand Fishkin - http://www.slideshare.net/randfish/ranking-
elements-of-the-futureFriendliness
1. Create a mobile version of your site with the help of
affordable tools like Mobify, Mofuse, MobisiteGalore and etc.
1. Or, make your website simply responsive to render correctly
your pages for both desktop and mobile traffic
2. Use Mobile Plugins on Popular CMS Platforms
3. Create Mobile App
Making your website mobile
friendly:
@Alextachalova
• https://support.google.com/adsense/answer/6196932?hl=en
• http://www.zazzlemedia.co.uk/blog/mobile-optimising-tips/
• http://searchengineland.com/googles-mobile-friendly-
algorithm-a-week-later-was-it-really-mobilegeddon-219893
• https://www.distilled.net/training/mobile-seo-guide/
• http://www.semrush.com/blog/googles-mobile-friendly-
update-not-the-end-of-the-world/
To Dig a bit Deeper:
@Alextachalova
Website Speed
@Alextachalova
US Search Ranking Factors
http://www.searchmetrics.com/knowledge-base/ranking-
factors-infographic-2015/
@Alextachalova
Google PageSpeed Insights
@Alextachalova
Yslow.org
@Alextachalova
GTmetrix.com
@Alextachalova
Top 5 tips:
1. Reduce number of requests – minimalize HTTP
connections
2. Make your server-side awesome (hosting, database,
response time, webserver and etc)
3. Clean your HTML code
4. Decrease the size of requests – minify all your files
and optimize images file size
5. Use proper cashing
@Alextachalova
• http://www.slideshare.net/bastiangrimm/technical-seo-
crawl-space-management-seozone-istanbul-2014
• https://developers.google.com/speed/pagespeed/?hl=en
• http://conversionxl.com/11-low-hanging-fruits-for-increasing-
website-speed-and-conversions/
• http://searchengineland.com/5-seo-tips-boost-page-speed-
187931
A bit of geeky stuff:
@Alextachalova
Monitor Your Backlinks
@Alextachalova
@Alextachalova
Google Penguin
Update
Control your Backlinks
@Alextachalova
Other tools to use
@Alextachalova
Get more actionable insights
@Alextachalova
• http://searchengineland.com/google-panda-4-2-is-here-
slowly-rolling-out-after-waiting-almost-10-months-225850
• https://support.google.com/webmasters/answer/2648487?hl
=en
• https://moz.com/blog/guide-to-googles-disavow-tool
• https://www.quicksprout.com/2014/05/28/when-and-how-
to-use-the-google-disavow-tool/
To Dig a bit Deeper:
@Alextachalova
@Alextachalova
http://bit.ly/BAC15_alex
Thanks for attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com

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Berlin Affliliate Days - The future of SEO

Editor's Notes

  1. http://www.slideshare.net/Branded3/what-is-the-future-of-seo-50393085/5-Photo_ForbesGoogles_market_shareis_under
  2. I want to talk about things that have already started to appear and I’m certain that would become even more important than further.
  3. Inc 5000 company
  4. Video?
  5. http://bit.ly/kazan_links