SearchLeeds, Alex Tachalova 'How to choose and use SEO tools as efficiently a...Branded3
Consultant, Alex Tachalova discusses how to choose and use SEO tools as efficiently as possible. Alex has spoken at search events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.
Saying No to the CEO: A Deep Look at Independent Teams - Adam TelferWooga
GDC Europe 2015
Truly independent teams within a game studio are an interesting idea. Wooga, Supercell and others have promoted having this type of structure. Each team having full ownership over decisions in their game. Teams saying no to the rest of the company when they believe in a product. This all sounds great on paper, but what happens in practice? Adam Telfer goes into details of the ups and downs of working in an independent culture. How Wooga has adapted its processes through the years. A culture where you have full control, but also full responsibility.
SearchLeeds, Alex Tachalova 'How to choose and use SEO tools as efficiently a...Branded3
Consultant, Alex Tachalova discusses how to choose and use SEO tools as efficiently as possible. Alex has spoken at search events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.
Saying No to the CEO: A Deep Look at Independent Teams - Adam TelferWooga
GDC Europe 2015
Truly independent teams within a game studio are an interesting idea. Wooga, Supercell and others have promoted having this type of structure. Each team having full ownership over decisions in their game. Teams saying no to the rest of the company when they believe in a product. This all sounds great on paper, but what happens in practice? Adam Telfer goes into details of the ups and downs of working in an independent culture. How Wooga has adapted its processes through the years. A culture where you have full control, but also full responsibility.
One Like,Two Shares: The Basics of Social Media MeasurementRob Clark
(with apologies to Dr. Seuss)
If you can pardon the rather poor rhymes, some of the basic principles around measuring social media are addressed in this deck.
Workshop on what "powerful listening" actually entails. With the right tools and mindset, the listener can influence the conversation more than the speaker.
Of course you know to prepare answers to the most common interview questions. Queries like, What are your strengths? Weaknesses? Where do you want to be in 5 years? 10 years? Why do you want to work for our company? Why do you want to leave your current company? Why is there a gap in your employment? And, What can you bring to this role? This is interview preparation 101.
But how do you prepare specifically for pharmaceutical sales interview questions? These questions tend to be more behavioral in focus. They want to know how you have handled certain work situations in the past. They want to know if you have the skills and experiences required for a sales job. The most recommended method to prepare for these questions is the STAR technique: Situation, Task, Action, Result.
Kick-starting Your Entrepreneurship Dream With PassionDigital Vidya
Care about how to leverage 'Kick-starting Your Entrepreneurship Dream With Passion'. You will find this deck presented by the industry expert Khyati Mehra Shrama, Founder of Khyatiworks during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
In a lot of companies, people like to scream “MVP” without knowing what it is and why you want to have it. In this talk we will walk through a couple of weeks where 5 developers and 1 UX Guy were put together to accomplish the near Impossible. Deliver a project in 3 weeks that was supposed to take 6 weeks. All of this without a Scrum master and a Product Owner.
I’m a recovering procrastinator, and I needed to practice hard hitting, practical steps to finish my creative endeavors.
So here are 7 “In Your Face” tips I recommend...
Scrappy strategies for figuring out if you're building something people want, how they're using your product, and how to grow more customers. Qual and quant research.
Goldhawk International is delighted to announce the distribution of MAPOLOGY GUIDES.
Aimed to help and guide us with small problems as well as larger challenges, these unique maps are invaluable with a creative visual design that's easy to navigate allowing you to make choices and reach a better understanding of yourself and your issues.
A wonderfully designed series of maps with fun illustrations, that you would not only want to gift yourself, but know a few friends too who might be in dire need of them!
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
One Like,Two Shares: The Basics of Social Media MeasurementRob Clark
(with apologies to Dr. Seuss)
If you can pardon the rather poor rhymes, some of the basic principles around measuring social media are addressed in this deck.
Workshop on what "powerful listening" actually entails. With the right tools and mindset, the listener can influence the conversation more than the speaker.
Of course you know to prepare answers to the most common interview questions. Queries like, What are your strengths? Weaknesses? Where do you want to be in 5 years? 10 years? Why do you want to work for our company? Why do you want to leave your current company? Why is there a gap in your employment? And, What can you bring to this role? This is interview preparation 101.
But how do you prepare specifically for pharmaceutical sales interview questions? These questions tend to be more behavioral in focus. They want to know how you have handled certain work situations in the past. They want to know if you have the skills and experiences required for a sales job. The most recommended method to prepare for these questions is the STAR technique: Situation, Task, Action, Result.
Kick-starting Your Entrepreneurship Dream With PassionDigital Vidya
Care about how to leverage 'Kick-starting Your Entrepreneurship Dream With Passion'. You will find this deck presented by the industry expert Khyati Mehra Shrama, Founder of Khyatiworks during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
In a lot of companies, people like to scream “MVP” without knowing what it is and why you want to have it. In this talk we will walk through a couple of weeks where 5 developers and 1 UX Guy were put together to accomplish the near Impossible. Deliver a project in 3 weeks that was supposed to take 6 weeks. All of this without a Scrum master and a Product Owner.
I’m a recovering procrastinator, and I needed to practice hard hitting, practical steps to finish my creative endeavors.
So here are 7 “In Your Face” tips I recommend...
Scrappy strategies for figuring out if you're building something people want, how they're using your product, and how to grow more customers. Qual and quant research.
Goldhawk International is delighted to announce the distribution of MAPOLOGY GUIDES.
Aimed to help and guide us with small problems as well as larger challenges, these unique maps are invaluable with a creative visual design that's easy to navigate allowing you to make choices and reach a better understanding of yourself and your issues.
A wonderfully designed series of maps with fun illustrations, that you would not only want to gift yourself, but know a few friends too who might be in dire need of them!
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
From Recommendation to Implementation - How to GSD! White.net
In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Getting Things To Rank: Improve Search Visibility Using EntitiesJustin Briggs
Presentation for SMX London Session: What is Hummingbird & The Entity Search Revolution.
Covers:
Implicit vs. explicit entity search queries
Tokenization
Parts of speech tagging
Lemmatization
Knowledge graph optimization
MQL
Schema.org
Targeting entities
Talk given to the October gathering of the Digital Editors' Network in Preston which updated on some of the ongoing research I've been doing to track UK developments in the hyperlocal news space. More information and an invitation to share links at my blog www.sarahhartley.wordpress.com.
5 простых способов повысить поисковый трафик и продажи интернет-магазина. При их внедрении гарантировано улучшение позиций в поиске и рост продаж. Презентация к конференции Shoplist 2013 (г. Харьков)
There’s no doubt that technological advances have made our world faster, smaller, and more connected. Ironically, many of the relationships between companies and customers couldn’t be further apart. This is because consumers will continue to have access to more - more content, more products, and more choice. Therefore, the need to build meaningful relationships with your customers is not an option, but a requirement. The companies who are willing to invest in this mindset and approach are going to be the ones who win. In this session, Mack will tell you how you can build your business and marketing for the long term by looking beyond a content strategy. She will share how to start, how to implement, and how to win your industry with it.
Personas have been in use by user-experience (UX) experts for a long time, but with the growing interest in UX within other marketing disciplines they are increasing in popularity in SEO, PPC & social circles.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
Social media and working online doesn't have to be overwhelming; you can take back control. This free webinar explores personal productivity techniques, including the use of attention training and visualization, to combat distraction. It will also cover conscious computing tools and apps that can help lengthen your attention span and replace information overload with a sense of mindfulness. The tips and tools, once you put them into practice, will help you achieve more in less time and ultimately increase your focus and wellbeing.
Based on the ideas in The Happy Healthy Nonprofit: Strategies for Impact without Burnout, internationally acclaimed trainer and author Beth Kanter leads this fun, interactive webinar.
We are excited to have the second Pau Hana in our series of "Meet the Mentors" this upcoming Tuesday, November 13th! Join us as we have a dynamic talk on innovation and failure from ex-Google and Cisco design lead - Ben Sykes! Alan Tien kicked off our first Pau Hana with a talk on Block Chain and it was a packed house! https://buff.ly/2qFamsY
Being a Cultural Warrior: 3 Proven Practices for Driving Engagement and Effic...Snag
Whatever your organization is designed to deliver, whether it’s a product or a service, you will win or lose based on how well your people are able to work and perform as a team. If you have have the best processes in the world, but your people don’t really care, you can be good, but you will never be awesome. And if you aren’t after awesome, what are you after?
With extensive experience in the manufacturing biz, Beau Groover, the former Director of Lean Supply Chain with Serta Simmons Bedding and Founder and President of The Effective Syndicate, will share what he’s learned from two decades in the service industry that will help you align your people, processes and products ... and make your business thrive.
Check out our joint presentation, ‘Being a Cultural Warrior,’ with TalentStream and Beau Groover to:
-- Define clearly what the vision, mission and values are that represent your brand and motivate your team
-- Uncover how to effectively evaluate your team … and yourself
-- Understand what being a Cultural Warrior looks like, the strategy to get there, and how it'll improve customer service from the ground up
-- Get tips on how to improve process efficiency and produce highly predictable results
-- Learn how to develop a successful organizational structure, including succession planning, leadership development and teamwork coaching
Similar to How to choose and use tools as efficiently as possible (20)
Why should quality content and links always go hand in hand? .pptxAlexandraTachalova
Have you wondered why content and links are so important for Google?
- Why you can or can't substitute poor quality content with links
- The real case studies about sites Alex has worked with and how links affected their performance
- First-hand link building tips that will help you acquire your first links without spending sleepless nights and sending thousands of emails
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...AlexandraTachalova
In this talk, I’m not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I’ll give you something way better. I share my 3+ years of experience in building links and uncover how exactly we land links for our clients (including their commercial pages). With the help of my shared strategies, you can start getting links faster and easier (however, not effortlessly!). The biggest plus of my link building approach is that you don’t need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you could spot to which sites you need to reach out.
Email outreach strategies that you won't find in Google #seozraz conferenceAlexandraTachalova
The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails?
So, what should you expect from my talk?
- I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.
- Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive.
- Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
Killing two birds with one stone: growing your SMM presence by building relat...AlexandraTachalova
In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.
World Cup 2018: Search Traffic Winners and Losers - IGB Event AmsterdamAlexandraTachalova
This is a retrospective of the 2018 world cup from the view of SEO.
We analyse 5 top sportsbooks and look at what they do regarding their technical seo, landing pages, content marketing, link building strategies and PR in order to optimise for the world cup.
What you'll learn:
1. What the biggest operators do to maximise their SEO during the biggest sporting event in the world
2. What methods worked best
How to start generating links that will bring you traffic and leads - SEO Con...AlexandraTachalova
Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.
Why nobody cares about my content, including Google - SearchLeeds, June 2017AlexandraTachalova
High-quality content is just a piece of a big puzzle. I want to tell you how to create high-quality content that will bring you organic traffic and leads by finding a topic that will resonate, preparing an audience that will distribute your content, an forming strategic partnerships.
Why my content doesn't bring traffic and leads - Ecommrce Day 2017AlexandraTachalova
I often face situations when a client is certain that by hiring a good copywriter, he'll start to get a sufficient amount of traffic. However, just having good content isn't enough because without traffic, that content is not going to generate clients. In this presentation, I'll show you the step-by-step process for creating content that will bring traffic and leads for ecommerce sites.
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueAlexandraTachalova
The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.
How to create mind-blowing stories for digital marketersAlexandraTachalova
With the help of the right content you can stand out and get more publicity.
From my slides you'll learn how to build content that will align with your audience interests, easily generate links and social shares, and reach as much digital marketers as possible.
The question is what really works? How to be sure that you’re following the right strategies?
Powerful content requires:
- An audience research
- In-depth analysis of the most viral and linkable pieces
- Outreach
What can help you break through the noise and create standout content? In our experience, the best way to have your message heard is to turn it into an engaging data-driven story. That’s why Alex Tachalova teamed up with Steve Rayson from BuzzSumo to tell you exactly how they deliver exciting data-driven content.
You'll learn how to:
- Tell stories using data (we’ll even provide real-life examples)
- Develop a hypothesis by leveraging hot topics and trends
- Collect primary and secondary data using surveys, interviews, existing statistics and relevant resources on the Web
- Structure content, including tips on visualization, tone and style
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
I mostly deal with my clients’ dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.
The secret recipe of delicious content promotion - InOrbit 2016AlexandraTachalova
The most commonly-repeated mistake in content marketing is a lack of focus on obtaining a sufficient number of shares and links. The majority of blogs are struggling with getting links and shares; sometimes, even market leaders are failing to get sufficient numbers. My speech will give an easy recipe for how to reach more shares and links; this knowledge was gained by running multiple tests and performing significant research, and has been proven multiple times.
Slides shares my methods of accurately measuring the value of blog content with the help of carefully selected metrics. Also, here's a webinar recorded video - https://www.youtube.com/watch?v=cPR5Nh3Guec
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
Data-driven Content Marketing Campaigns on a Shoe-String BudgetAlexandraTachalova
Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.
It's no secret. Successful communicators are the most powerful people in the world. White-hat link building strategies require us to create powerful and emotional pitches. This presentation uncovers how to get links through building strong relationships with experts, how to find the right experts, and how to track your progress.
Here's a short summary of my slides:
1. Changing of CTR's in organic results due to knowledge graph elements. What does that mean, and what we should do in order not to lose traffic and conversions?
2. Mobile trend. Where is it going, and when do we need to act?
Page/Website speed. How do we take control of this issue?
3. Cannibalisation of SERPs. What is it, and how to prevent this?
4. How to monitor your website's backlinks profile?
5. How to make your website super fast
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
19. Questions to ask:
• What is the most consuming in your work? Why?
• What is the most difficult in your work? Why?
• What routine work do you do on
daily/weekly/monthly basis?
• Did you try to solve it? How exactly?
24. Questions that need answers:
• All in one or many tools?
• Data quality?
• Tool’s stability?
• Difference between tools?
• Getting your money’s worth?
• Data = good? Up-to-date?
• Easy to make reports and presentations for clients?
• Usability and customization options?
36. Steps to follow:
• Choose employees (those who use tools)
• Give specific tasks (that are related to
their current duties)
• Get feedback with a score sheet
• Make a decision