This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. This deck shows you how to combine these three elements to maximize your marketing reach.

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Create the Ultimate
Marketing Trifecta
13 Tips Around Email, Social an SEO

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Enterprise Email Marketing
for customers who have outgrown
their current email marketing provider
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MODERATOR:
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Pinpointe On-Demand, Inc.
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623.975.3335

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FREE DEMO
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LISA
FURGISON MCEWEN
Content Creator &
Email Marketing Specialist
McEwen's Media
mcewensmedia@gmail.com
Twitter: @lfurgison
Blog:
https://mcewensmedia.com/media-blog/
https://mcewensmedia.com/
§ Helps brands write, publish
and promote content through
various digital channels
§ Background stems from a
decade of journalism
experience in both broadcast
and online platforms
FEATURED SPEAKER

7. S
Create the Ultimate
Marketing Trifecta
13 Tips Around Email, Social an SEO

8. The basics
S Email and Content = connection with customers
S SEO = Optimizing content so search engine algorithms put your
content on top (or close to it)
S Create content – promote through email – drive traffic and action.
S Solid email and content marketing strategies can improve SEO.
How?
S Traffic referral – drive people to your site
S Engagement – get people to comment, share
S Keyword ranking

9. SEO Breakdown

10. TIP #1: Don’t buy subscribers
(EVER)
S Tempting but terrible
S Search engines look for “quality traffic” not just quantity of
traffic
S Not good for engagement, misleading metrics

11. TIP #2: Identify keywords
S How to identify keywords for your
company:
S Make a list of topics that are relevant to
your company
S Make a list of keywords for each topic
S Put keywords into search bar – see what
shows up in dropdown
S Use tools: Google Keyword Planner,
SEMRush
S Resource: How to Do Keyword Research
for Beginners

12. TIP #3: Create a content plan
S Create a weekly blog post
S At least 300 words
S Use a different keyword each time
S Aim for keyword density of 1-3%
S Use Keyword Calculator
S Tools in WordPress
S Need a catchy title – Listicles work, Thought-provoking
S Allow comments

13. TIP #4: Enable ‘View
in Browser’
S Make sure ESP gives you
option for “View in Browser.”
S If email won’t load, link
appears and takes subscribers
to a mini-page with your
email on it.
S If subscribers can’t see your
email, they won’t visit your
site, comment on posts, or
share it.

14. TIP #5: Encourage signups
S Put signup forms on your website and blog.
S Tool: OptinMonster
S Encourage email sign ups on social media. Share a link
to the form you have on your website.
S Resource: Pinpointe Video on Creating Website Sign Up
Form

15. TIP #6: Promote your own
content
S Send emails that alert
subscribers to new content.
S Change the messages to meet
different segments via email.
S Gear messaging toward
woman vs. man

16. TIP #7: Create and promote
guest posts
S Guest posting builds inbound links, which Google loves.
S Didn’t Google warn against guest posting?
S Do not: link-stuff, direct traffic to random pages, publish the same
content on different sites
S Google encourages, “content that informs users, educates another
site’s audience or bring awareness to your case or company.”
S Look for legitimate, professional sites that have guest post guidelines
that include link restrictions.

17. TIP #8: Drive blog engagement via
email
S Google looks at things like social shares and comments on blog
articles to measure engagement. (High engagement = better SEO).
S EMAIL: Write an article, share it via email, and ask subscribers to
comment. The CTA should be specific, “Read and Comment Now.”
S SOCIAL: Share an article and ask subscribers to share it.

18. TIP #9: Consider a
newsletter
S Newsletters drive traffic and provide a variety
of links. Google likes traffic heading to
multiple pages.
S Create a newsletter that curates all the
content created in a month.

19. TIP #10: Use images
everywhere
S Images grab and keep attention, which
increases website traffic and duration spent on
each page – both good for SEO.
S Images should be in:
S Every email
S Every newsletter, a thumbnail per story
S Your social posts
S Blog posts, break up paragraphs

20. TIP #11: Optimize
images
S Google crawls website data, including image title and alt
title.
S This information is also displayed when images don’t load.
S Titles should be different, relevant, descriptive and include
keywords.
S Resource: 5 Tools to Create SEO-Friendly Images
S Tool: SEO Friendly Images

21. TIP #12: Personalize
your emails
S For email to effect SEO, you need subscribers to act. (Visit
the page, comment on a post, etc.)
S Personalized emails are 26% more likely to be opened, 14%
more likely to be clicked.
S How to personalize?
S Use subscriber’s first name in subject line
S Segment list based on behavior or demographics

22. TIP #13: Measure
everything
S Metrics can tell you how to improve
S Use metrics provided as a start from ESP and social
platforms
S Upgrade to Google Analytics
S Resources:
S Pinpointe and Google Analytics

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10
WE THANK YOU
We appreciate you taking the
time to watch this today!

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