The document provides insights on creating impactful stories for digital marketers, emphasizing the importance of distinguishing oneself amid numerous similar blogs. It highlights the necessity of in-depth audience research and effective content strategies to enhance visibility and engagement. Tools like BuzzSumo, Moz, and various audience analytics are recommended to identify shareable content and improve outreach efforts.

1. How to create mind-
blowing stories for digital
marketers

2. Moz.com Blog
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3. Quality
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4. Buzzsumo.com Blog
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5. Data-driven
stories
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6. Hubspot.com Blog

7. Actionable
content
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8. There are thousands of
‘other’ blogs that all
follow the same
strategies.
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9. Why should I worry about that?
Because you’re wasting your
time and resources
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10. With the help of the right content:
You stand out, especially when
you don’t have the name and
recognition
Publicity: build your name for
yourself, improve your image
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11. Moz.com blog Top Authors
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12. What works?
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13. Effective content requires:
In-depth analysis of content
that have been proven to be
viral and linkable
Audience research
Outreach

14. about my audience?
Where can I learn
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15. Twitter Analytics
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16. Facebook Audience Insights
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17. FollowerWonk
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18. Inbound.org
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19. SimilarWeb
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20. SEMrush Keyword Tool
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21. Finding the most sharable and
linkable content in a few clicks
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22. The most sharable
content has a slim
chance to get a lot of
links.
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23. Are you f*cking
kidding me?
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24. BuzzSumo and Moz Researh
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25. Moz Content Performance
Avr number of Social Shares = 3273
Avr number of referring domains = 70,76
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26. Tools to use
to get this data

27. BuzzSumo
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28. Ahrefs
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29. Ahrefs Batch Analysis
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30. 5 hacks that will boost an
outreach process
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31. Increasing the effectiveness of
outreach through involving:
Experts
Digital Marketing tools
Sharing your content on the
relevant communities
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32. Working with experts:
Number of Social Shares = 1.5k
Number of referring domains = 61
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33. Involving Digital Marketing Tools
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34. Involving Digital Marketing Tools
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35. Inbound.org
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36. Here’s how a post has performed in
September:
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37. bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!
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