Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too. Here's a brief structure of what I cover: 1. How to select the websites that will bring 100% traffic to your client's/own site 2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.

1. How to start generating
links that will bring you
traffic and leads

2. Why focus on links that
bring traffic?
It’s a short-term win that doesn’t affect a long-
term result
Form SEO perspective links that bring bring
traffic are the best
This strategy makes you stand out

3. So tell me please me what sites
are going to bring me traffic?

4. Is the number of
monthly visitors a
key metric?

5. Yes No

6. 6M+
monthly
visitors

7. 3
Steps to
Success

8. #1
Find sites that are
currently driving
traffic to your
competitors

9. Checking sites that
are sending traffic

10. Checking sites that
are sending traffic

11. #2
Find out the real
source of referral
traffic

12. Referral traffic can be
streamlined by:
Great audience that is actively
engaging with content
Organic traffic that sends them
referral users

13. Great
audience
creates
engagement

14. Does engagement
equal social
shares?

15. Yes No

16. Consumption vs.
REAL Engagement

17. Real Engagement can be
measured based on:
1. How users interact with
content (use Google Tag
Manager)
2. The number of comments
and conversations on SMM
channels

18. Finding sites
where visitors
are
interacting
with content

19. Analyze the following
metrics:
The number of comments under each post
The number of returning visitors
Traffic distribution across all channels
1
2
3
4 The number of active email marketing subscribers

20. Referral
traffic that
comes
organically

21. Here’s your workflow:
Check what pages are referring to the site you’re
analyzing
Figure out if those pages are ranking well in
Google
1
2
3
Investigate if there’s a way to link to your company
on pages that are ranking well in Google

22. Finding referring
pages

23. Backlink analysis tools
http://digitalolympus.net/blog/best-backlink-analysis-tool/

24. Checking organic traffic
of referring pages

25. Finding a way to
feature your site

26. #3
Check Social
Media traffic

27. Checking Social Media
traffic sources

28. Tip
For those who wants
traffic RIGHT NOW

29. Follow these steps:
Collect all keywords that are relevant to your
niche and have a good number of monthly
searchers
Check what kind of domains are appearing in
those SERPs
1
2
3
Select sites that are potentially interested in
updating their content

30. Get a list of domains

31. SERPs analysis
No
Yes
No
No
Yes

32. Integrating
PR
activities
into SEO

33. Integrating your PR links
into SEO:
Finding site’s pages that are already ranking on
the first page of Google
Checking the competition in SERPs
1
2
3 Reviewing if the pages you selected by need to be
updated or not (content, structure, title/meta
description, navigation, internal links)

34. Google Analytics >
Search Console

35. How well does a page
rank in Google

36. Competition in SERPs
No
No
No

37. Competition in SERPs

38. bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!