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Data-Driven Content
Marketing Campaigns on a
shoe-string budget
Ideas Are
The Currency
Of The 21st Century
By Carmine Gallo
Not all ideas are engaging and/or
persuasive enough
1k+ blog posts in
“marketing” industry in the last
24 hours
@Alextachalova
All successful ideas/messages are based on:
Data
I have
zero
ideas
@Alextachalova
@Alextachalova
How to generate data-driven content using:
• Market/Industry Trends Analysis
• Competitors’ Research
• Surv...
Useful resources for analyzing market trends:
• http://www.itu.int/en/ITU-
D/Statistics/Pages/stat/default.aspx
• https://...
@Alextachalova
Market Trends Analysis
@Alextachalova
Market Trends Analysis
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Running Surveys
@Alextachalova
Running Surveys
@Alextachalova
@Alextachalova
Market Report
@Alextachalova
Market Report
@Alextachalova
Side-by-Side Tools/Products Comparison
• http://60secondmarketer.com/blog/2014/03/10/5-best-brand-
monitoring-tools-market...
Side-by-Side Tools Comparison
@Alextachalova
Data-Driven Infographics
http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova
Data-Driven Infographics
http://www.slideshare.net/AlexandraTachalova/infographics-
importanceofmobiledevicesforecommerce-...
Surveys
http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market
@Alextachalova
Thank you!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com
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Data-driven Content Marketing Campaigns on a Shoe-String Budget

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Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.

Published in: Marketing
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Data-driven Content Marketing Campaigns on a Shoe-String Budget

  1. 1. Data-Driven Content Marketing Campaigns on a shoe-string budget
  2. 2. Ideas Are The Currency Of The 21st Century By Carmine Gallo
  3. 3. Not all ideas are engaging and/or persuasive enough
  4. 4. 1k+ blog posts in “marketing” industry in the last 24 hours
  5. 5. @Alextachalova All successful ideas/messages are based on:
  6. 6. Data
  7. 7. I have zero ideas @Alextachalova
  8. 8. @Alextachalova How to generate data-driven content using: • Market/Industry Trends Analysis • Competitors’ Research • Surveys
  9. 9. Useful resources for analyzing market trends: • http://www.itu.int/en/ITU- D/Statistics/Pages/stat/default.aspx • https://www.globalwebindex.net/blog/80-of-internet-users- own-a-smartphone • http://www.similarweb.com/ • http://www.comscore.com/Insights/Blog/2015-Europe- Digital-Future-in-Focus • http://ec.europa.eu/eurostat/statistics- explained/index.php/Information_society • http://www.emarketer.com/ • http://www.iabuk.net/ @Alextachalova
  10. 10. @Alextachalova Market Trends Analysis
  11. 11. @Alextachalova Market Trends Analysis
  12. 12. Competitors’ Research @Alextachalova
  13. 13. Competitors’ Research @Alextachalova
  14. 14. Competitors’ Research @Alextachalova
  15. 15. Competitors’ Research @Alextachalova
  16. 16. Running Surveys @Alextachalova
  17. 17. Running Surveys @Alextachalova
  18. 18. @Alextachalova
  19. 19. Market Report @Alextachalova
  20. 20. Market Report @Alextachalova
  21. 21. Side-by-Side Tools/Products Comparison • http://60secondmarketer.com/blog/2014/03/10/5-best-brand- monitoring-tools-marketers/ • http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track- social-marketing-success • http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/ • http://www.slideshare.net/AlexandraTachalova/ungagged @Alextachalova
  22. 22. Side-by-Side Tools Comparison @Alextachalova
  23. 23. Data-Driven Infographics http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova
  24. 24. Data-Driven Infographics http://www.slideshare.net/AlexandraTachalova/infographics- importanceofmobiledevicesforecommerce-46941678 @Alextachalova
  25. 25. Surveys http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market @Alextachalova
  26. 26. Thank you! @AlexTachalova bit.ly/alex-linkedin Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com

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