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Data-driven Content Marketing Campaigns on a Shoe-String Budget

  1. Data-Driven Content Marketing Campaigns on a shoe-string budget
  2. Ideas Are The Currency Of The 21st Century By Carmine Gallo
  3. Not all ideas are engaging and/or persuasive enough
  4. 1k+ blog posts in “marketing” industry in the last 24 hours
  5. @Alextachalova All successful ideas/messages are based on:
  6. Data
  7. I have zero ideas @Alextachalova
  8. @Alextachalova How to generate data-driven content using: • Market/Industry Trends Analysis • Competitors’ Research • Surveys
  9. Useful resources for analyzing market trends: • http://www.itu.int/en/ITU- D/Statistics/Pages/stat/default.aspx • https://www.globalwebindex.net/blog/80-of-internet-users- own-a-smartphone • http://www.similarweb.com/ • http://www.comscore.com/Insights/Blog/2015-Europe- Digital-Future-in-Focus • http://ec.europa.eu/eurostat/statistics- explained/index.php/Information_society • http://www.emarketer.com/ • http://www.iabuk.net/ @Alextachalova
  10. @Alextachalova Market Trends Analysis
  11. @Alextachalova Market Trends Analysis
  12. Competitors’ Research @Alextachalova
  13. Competitors’ Research @Alextachalova
  14. Competitors’ Research @Alextachalova
  15. Competitors’ Research @Alextachalova
  16. Running Surveys @Alextachalova
  17. Running Surveys @Alextachalova
  18. @Alextachalova
  19. Market Report @Alextachalova
  20. Market Report @Alextachalova
  21. Side-by-Side Tools/Products Comparison • http://60secondmarketer.com/blog/2014/03/10/5-best-brand- monitoring-tools-marketers/ • http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track- social-marketing-success • http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/ • http://www.slideshare.net/AlexandraTachalova/ungagged @Alextachalova
  22. Side-by-Side Tools Comparison @Alextachalova
  23. Data-Driven Infographics http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova
  24. Data-Driven Infographics http://www.slideshare.net/AlexandraTachalova/infographics- importanceofmobiledevicesforecommerce-46941678 @Alextachalova
  25. Surveys http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market @Alextachalova
  26. Thank you! @AlexTachalova bit.ly/alex-linkedin Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com

Editor's Notes

  1. http://bit.ly/nazapad_alex
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