1.
Data-Driven Content
Marketing Campaigns on a
shoe-string budget

2.
Ideas Are
The Currency
Of The 21st Century
By Carmine Gallo

3.
Not all ideas are engaging and/or
persuasive enough

4.
1k+ blog posts in
“marketing” industry in the last
24 hours

5.
@Alextachalova
All successful ideas/messages are based on:

6.
Data

7.
I have
zero
ideas
@Alextachalova

8.
@Alextachalova
How to generate data-driven content using:
• Market/Industry Trends Analysis
• Competitors’ Research
• Surveys

9.
Useful resources for analyzing market trends:
• http://www.itu.int/en/ITU-
D/Statistics/Pages/stat/default.aspx
• https://www.globalwebindex.net/blog/80-of-internet-users-
own-a-smartphone
• http://www.similarweb.com/
• http://www.comscore.com/Insights/Blog/2015-Europe-
Digital-Future-in-Focus
• http://ec.europa.eu/eurostat/statistics-
explained/index.php/Information_society
• http://www.emarketer.com/
• http://www.iabuk.net/
@Alextachalova

10.
@Alextachalova
Market Trends Analysis

11.
@Alextachalova
Market Trends Analysis

12.
Competitors’ Research
@Alextachalova

13.
Competitors’ Research
@Alextachalova

14.
Competitors’ Research
@Alextachalova

15.
Competitors’ Research
@Alextachalova

16.
Running Surveys
@Alextachalova

17.
Running Surveys
@Alextachalova

18.
@Alextachalova

19.
Market Report
@Alextachalova

20.
Market Report
@Alextachalova

21.
Side-by-Side Tools/Products Comparison
• http://60secondmarketer.com/blog/2014/03/10/5-best-brand-
monitoring-tools-marketers/
• http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track-
social-marketing-success
• http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/
• http://www.slideshare.net/AlexandraTachalova/ungagged
@Alextachalova

22.
Side-by-Side Tools Comparison
@Alextachalova

23.
Data-Driven Infographics
http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova

24.
Data-Driven Infographics
http://www.slideshare.net/AlexandraTachalova/infographics-
importanceofmobiledevicesforecommerce-46941678 @Alextachalova

25.
Surveys
http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market
@Alextachalova

26.
Thank you!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com