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Data-driven Content Marketing Campaigns on a Shoe-String Budget
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Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.
AlexandraTachalovaFollow
Digital Marketing Consultant | Founder of DigitalOlympus.net | Contributor to Entrepreneur.com, Moz.com & SEJ at Alextachalova.comAdvertisement
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Data-driven Content Marketing Campaigns on a Shoe-String Budget
- Data-Driven Content Marketing Campaigns on a shoe-string budget
- Ideas Are The Currency Of The 21st Century By Carmine Gallo
- Not all ideas are engaging and/or persuasive enough
- 1k+ blog posts in “marketing” industry in the last 24 hours
- @Alextachalova All successful ideas/messages are based on:
- Data
- I have zero ideas @Alextachalova
- @Alextachalova How to generate data-driven content using: • Market/Industry Trends Analysis • Competitors’ Research • Surveys
- Useful resources for analyzing market trends: • http://www.itu.int/en/ITU- D/Statistics/Pages/stat/default.aspx • https://www.globalwebindex.net/blog/80-of-internet-users- own-a-smartphone • http://www.similarweb.com/ • http://www.comscore.com/Insights/Blog/2015-Europe- Digital-Future-in-Focus • http://ec.europa.eu/eurostat/statistics- explained/index.php/Information_society • http://www.emarketer.com/ • http://www.iabuk.net/ @Alextachalova
- @Alextachalova Market Trends Analysis
- @Alextachalova Market Trends Analysis
- Competitors’ Research @Alextachalova
- Competitors’ Research @Alextachalova
- Competitors’ Research @Alextachalova
- Competitors’ Research @Alextachalova
- Running Surveys @Alextachalova
- Running Surveys @Alextachalova
- @Alextachalova
- Market Report @Alextachalova
- Market Report @Alextachalova
- Side-by-Side Tools/Products Comparison • http://60secondmarketer.com/blog/2014/03/10/5-best-brand- monitoring-tools-marketers/ • http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track- social-marketing-success • http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/ • http://www.slideshare.net/AlexandraTachalova/ungagged @Alextachalova
- Side-by-Side Tools Comparison @Alextachalova
- Data-Driven Infographics http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova
- Data-Driven Infographics http://www.slideshare.net/AlexandraTachalova/infographics- importanceofmobiledevicesforecommerce-46941678 @Alextachalova
- Surveys http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market @Alextachalova
- Thank you! @AlexTachalova bit.ly/alex-linkedin Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com
Editor's Notes
- http://bit.ly/nazapad_alex
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