Social Media Marketing For Affiliates
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Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility. Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator) Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras) Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl) Chris Winfield, President, 10e20 (Twitter @chriswinfield)
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- Publishing 100 new multi-product comparison and deal articles per editor per month that promote low-cost products under $200 and include coupons or sales can lead to $1 million in revenue within 15 months.
- Evergreen articles continue generating 20% of initial quarterly revenue indefinitely, with 50% of annual revenue coming from content published the prior year.
- Wednesdays at 8AM have the highest conversion rates for publishing new content.
Utilizing Instagram Stories in your Influencer Campaigns
This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
Paid Search and Paid Social Media Made Easy
This document provides tips and best practices for measuring paid search and paid social marketing campaigns. It discusses defining key performance indicators (KPIs) and goals, setting up attribution and conversion tracking across platforms, and saving time through custom reporting and automated dashboards. The key recommendations are to start with a measurement plan aligned to business objectives, focus on telling a data story with the most useful metrics, choose a consistent attribution strategy, and leverage default customizations and scheduling in reporting tools.
Intro to SEO
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
End of the Amazon Associates Era? What Might Be Coming Next
This document discusses how interest in the Amazon Associates program appears to have peaked according to Google Trends data. It notes the program has grown significantly in recent years but also faces challenges like declining commission rates. While it remains a big opportunity, overly relying on it also carries risks. The document advocates diversifying by offering links to multiple retailers to boost commissions and reduce dependence on a single source.
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
How to Lift Conversions by Over 130% Using Video
The document discusses how brands can use video to increase conversions by over 130%. It provides an overview of why video marketing works and shares that viewers retain 95% of messages in video format. The document then outlines a video marketing funnel for attracting new customers, engaging audiences, nurturing prospects, and delighting customers. It also provides tips for popular video types like commercials, brand videos, and social media content. Overall, the document offers guidance on creating effective video marketing strategies across advertising channels and social media.
9 Software Tools Affiliate Managers Need to Grow the Program
Dustin Howes discusses 9 software tools that affiliate managers can use to help grow their affiliate programs. The tools include SimilarWeb for finding similar sites for recruitment, Hunter for finding email addresses, Calendly for scheduling meetings, IPVanish for accessing different geographic locations, Loom for creating screen recording videos, Buzzstream for contact relationship management, Text Expander for templates, Brandverity for brand protection, and SEMRush for SEO and link building. Howes also provides honorable mention tools and recommends sharing insights from the presentation with marketing teams.
2020 Vision: Coupon Trends to Keep an Eye on this Year
The document discusses coupon trends to watch in 2020. It notes that 68% of consumers used coupons in 2019, totaling $31 billion in savings. The coupon market will see further diversification in 2020, with players expanding into new channels and technologies. Compliance will also be a major issue for coupon providers this year as regulations continue to evolve.
Conversion Over Clicks: Reevaluating Coupon Code Partners
1) The document discusses reevaluating partnerships with coupon publishers by moving beyond a focus on clicks and coupon codes to prioritize conversion metrics like transactions, new user acquisition, and basket values.
2) It provides an example of two coupon publishers, one that uses multi-channel strategies and focuses on campaigns, achieving higher conversion rates than one relying mainly on SEO.
3) The argument is made that coupon publishers are capable of much more than just coupon codes by leveraging strategic content and new approaches like email outreach to create additional touchpoints between brands and customers.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Get That Bread: Leverage Influence with Affiliate Marketing
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
Facebook Advertising Overview
This document provides an overview of setting up Facebook ads using Boost, the Facebook Page Ad Center, or Facebook Business Manager. It discusses the benefits of each pathway and how to set up audiences, campaigns, ad sets, and ads. Key tips include spending significant time defining audiences, considering ads as part of an awareness to engagement to conversion funnel, and using pixel retargeting and sequenced messaging. Measurement best practices like validating metrics in another analytics tool are also covered.
California's Tough New Privacy Law is Here. Are You Ready?
The document summarizes key aspects of California's new privacy law, the California Consumer Privacy Act (CCPA), which takes effect on January 1, 2020. It outlines CCPA provisions regarding consumer rights to access their personal data, opt-out of sale of personal data, and request deletion of personal data from companies. It also discusses requirements for companies covered by CCPA, including providing notices of privacy rights and complying with consumer requests. Enforcement of CCPA is described as involving penalties of up to $2500 per violation imposed by the California Attorney General.
12 Digital Tools for Bloggers
This document provides a list of 12 digital tools to help bloggers with tasks like creating landing pages, managing social media accounts, designing images, organizing affiliate efforts, and more. It includes specific tools like ConvertKit and Tailwind for landing pages and scheduling social posts. The document also provides a bonus round of additional tools for pagespeed reduction, SEO, internal linking, video editing, and designing for Instagram. It concludes by connecting the reader with bloggers who can provide more information.
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
A Proven Blueprint for Scaling past 8 Figures in eCommerce
The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
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Editor's Notes
- Have the right tools for your project Lots of tools out there – learn to: Pay attention and bookmark Search for them Make them quickly and easily accessible