BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

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Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.

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BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Working exclusively with eCommerce websites across a whole range of CMS, we've seen (almost) everything, from accidental overnight noindexing of entire websites, to broken dynamic rendering stopping only poor Bingbot from crawling a site. But what we find most fascinating are the trends that arise most frequently, often transcending the boundaries of website size, niche, and brand: - What opportunities do most eCommerce sites miss? - What problems are frequently holding eCom brands from product goldmines? - What have we found to be the most effective ways of selling the ROI of SEO and getting our recommendations implemented above the inevitable development backlogs? This talk aims to outline what we've learned about the most common issues and opportunities eCommerce websites face, with data-backed examples of what websites can do today to boost SEO and make an immediate difference in organic traffic and revenue.

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