Sucessful Link Development - SEM Konferansen 2011
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My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
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Sucessful Link Development - SEM Konferansen 2011
- 1. Successful Off Page Optimisation Lisa Myers CEO, Verve Search #SEM11 @LisaDMyers
- 3. What is off page optimisation?
- 5. Areas of SEO
- 9. {then came quality and relevancy}
- 11. latent semantic indexing { LSI }
- 13. In 2011the algorithm is significantly more sophisticated, but.....
- 15. {there are still weaknesses
- 18. INTENT
- 24. # of Facebook shares = single highest correlated metric with higher rankings SEOmoz 2011 Ranking Factors
- 26. Link Development
- 27. SEO TOOLS +
- 29. #1 { target audience
- 31. Put yourself in their “shoes”
- 36. { link analysis #2
- 37. tools...
- 40. Use of Anchor Text
- 41. Depth of Links
- 42. Type of Links
- 45. Filtering
- 49. Assigning Tasks Assign link targets to the right people e.g. SEO, client, guest post writer etc
- 50. Set a task in competitor view
- 51. Get FREE TRIAL! www.linkdex.com Email [email_address]
- 52. { creative & development #3
- 55. Apple.com Links to domain= 35.8 MILLION! PR=9/10
- 56. link building
- 59. link baiting great digital content
- 61. GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking
- 65. Power of the People
- 66. INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)
- 67. real examples {link bait
- 73. #1
- 74. article marketing Using a piece of content to get a link can be very EFFECTIVE!
- 80. Stuff.TV Links to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44
- 81. Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44
- 82. Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership
- 83. Result = Links & Traffic
- 87. Types of links This is where you get the competitive advantage!
- 88. Link depth (most linked pages) Broken links
- 90. Link Types OUCH, forum heavy!
- 96. @LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com