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Andrew Chow
MANAGING DIRECTOR,
IDEAS & CONCEPTS
CHICAGO, IL ~ JUNE 20 - 21, 2018 | DIGIMARCONMIDWEST.COM
#DigiMarConMidwest
Magnifying Your Brand
on LinkedIn
KEYNOTE
Personal Branding
=
Uniqueness
Made Visible
Uniqueness Made Visible
#personalbranding247 @ideasandrew
The Form is
What others can see
(Visible)
@ideasandrew
The Substance is
What others have to
Discover about your
(Uniqueness is invisible)
@ideasandrew
“Made” is
What you need to do
to ensure
your substance has
the right form
#personalbranding247
@ideasandrew
Concise, Impactful Profile Headline
Have an unique Linkedin URL
Well Written / Developed Summary
1. Who are you?
(Personality)
2. What do you do?
(Role)
3. Why I am unique?
(X Factor/USP)
Showcase Your Social Portfolio with related links
Summary Work Experience
Well Developed Skills & Endorsements
Top skills
Better!
Good skills
Good!
Well Constructed List of Professional Experience
Work Experience
Good!
Work Achievement
Better!
Increase Your Connection Systematically
Install this habit!
• Dig out old name cards and look for all
of them
• Look out everyone you meet on
Linkedin after you have received their
name cards
• Put your Linkedin URL on your email
signature
Find the Right People
• Find Prospect based on:
• Level of Connections
• Job Title
• Companies
• Schools
• Industries
Recommendations from Customers & Colleagues
• How did you know me?
• What did I do for you?
• How do you feel about my
performance?
• What are three work ethics you like?
Leading Questions:
Establish Thought Leadership through Long Post
• Have a compelling title
• Insert a engaging visual
• Write with sub headings
• Put conclusion in the
beginning
• Share it on your other
platforms
Involvement in Selected LinkedIn Groups
• Search for topics of interest
• Join in the discussion
• Ask for opinion
• Contribute to open questions
• Share your experience
• Create your own space
Honors and Awards
• Award Name
• Name of Presenter
• Year of Award
• 50-word Description
Language (Dialect) Proficiency
Highlighted Projects
Publications / Written Works
• Personal Blog
• Articles to the press
• Contributing author to a book
• Whitepaper
• Wikis
• Media Appearance
Volunteer
What have you done?
What are you looking for?
What do you care about?
“All-Star” Linkedin Profile Cheatsheet
 Professional Profile Photo (Headshot)
 Concise, Impactful Profile Headline
 Well Written / Developed Summary
 Well Constructed List of Professional Experience
 Well Developed Skills & Endorsements
 Recommendations from Customers, Peers & Colleagues
 Involvement in Select LinkedIn Groups
 Highlighted Projects
 Publications / Written Works
Feedback (please scan this)
https://ideasandrew.typeform.com/to/fwKxtv
Magnifying Your Brand on Linkedin - Andrew Chow, Ideas & Concepts

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