SlideShare a Scribd company logo
1 of 25
Download to read offline
What’s our content
marketing strategy?
We’re going to
research
competitors
influencers
audience
the most
popular
topics
Will we receive from
this content traffic and
leads?
I have no idea,
but we’ll figure
out after we
spend our
budget!
1. Contact (experts, bloggers, niche relevant
websites)
2. Include (add a quote, reference to them,
make a small survey)
3. Publish and send
4. If a feedback is positive, ask them to referrer
to your article
bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!

More Related Content

More from AlexandraTachalova

Why should quality content and links always go hand in hand? .pptx
Why should quality content and links  always go hand in hand?  .pptxWhy should quality content and links  always go hand in hand?  .pptx
Why should quality content and links always go hand in hand? .pptxAlexandraTachalova
 
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...AlexandraTachalova
 
Email outreach strategies that you won't find in Google #seozraz conference
Email outreach strategies that you won't find in Google #seozraz conferenceEmail outreach strategies that you won't find in Google #seozraz conference
Email outreach strategies that you won't find in Google #seozraz conferenceAlexandraTachalova
 
MBsummit Milan 2018: How to build links that will bring you traffic
MBsummit Milan 2018: How to build links that will bring you trafficMBsummit Milan 2018: How to build links that will bring you traffic
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
 
Killing two birds with one stone: growing your SMM presence by building relat...
Killing two birds with one stone: growing your SMM presence by building relat...Killing two birds with one stone: growing your SMM presence by building relat...
Killing two birds with one stone: growing your SMM presence by building relat...AlexandraTachalova
 
World Cup 2018: Search Traffic Winners and Losers - IGB Event Amsterdam
World Cup 2018: Search Traffic Winners and Losers - IGB Event AmsterdamWorld Cup 2018: Search Traffic Winners and Losers - IGB Event Amsterdam
World Cup 2018: Search Traffic Winners and Losers - IGB Event AmsterdamAlexandraTachalova
 
How to start generating links that will bring you traffic and leads - SEO Con...
How to start generating links that will bring you traffic and leads - SEO Con...How to start generating links that will bring you traffic and leads - SEO Con...
How to start generating links that will bring you traffic and leads - SEO Con...AlexandraTachalova
 
PR стратегии, которые приносят продажи - Baltic Digital Days 2017
PR стратегии, которые приносят продажи - Baltic Digital Days 2017PR стратегии, которые приносят продажи - Baltic Digital Days 2017
PR стратегии, которые приносят продажи - Baltic Digital Days 2017AlexandraTachalova
 
Why my content doesn't bring traffic and leads - Ecommrce Day 2017
Why my content doesn't bring traffic and leads - Ecommrce Day 2017Why my content doesn't bring traffic and leads - Ecommrce Day 2017
Why my content doesn't bring traffic and leads - Ecommrce Day 2017AlexandraTachalova
 
Growth-hacking 2.0: Proven Strategies to Increase Your Revenue
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueGrowth-hacking 2.0: Proven Strategies to Increase Your Revenue
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueAlexandraTachalova
 
How to create mind-blowing stories for digital marketers
How to create mind-blowing stories for digital marketersHow to create mind-blowing stories for digital marketers
How to create mind-blowing stories for digital marketersAlexandraTachalova
 
How to create engaging data-driven stories
How to create engaging data-driven storiesHow to create engaging data-driven stories
How to create engaging data-driven storiesAlexandraTachalova
 
How to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleHow to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleAlexandraTachalova
 
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
 
How to better control your blog content quality
How to better control your blog content qualityHow to better control your blog content quality
How to better control your blog content qualityAlexandraTachalova
 
Make your pitch perfect, using competitive and emotional intelligence - SEOZONE
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEMake your pitch perfect, using competitive and emotional intelligence - SEOZONE
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
 
Data-driven Content Marketing Campaigns on a Shoe-String Budget
Data-driven Content Marketing Campaigns on a Shoe-String BudgetData-driven Content Marketing Campaigns on a Shoe-String Budget
Data-driven Content Marketing Campaigns on a Shoe-String BudgetAlexandraTachalova
 
Getting Links: The power of Effective Communication
Getting Links: The power of Effective CommunicationGetting Links: The power of Effective Communication
Getting Links: The power of Effective CommunicationAlexandraTachalova
 
Berlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEOBerlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEOAlexandraTachalova
 
How to Promote IT products on a Shoesting budget
How to Promote IT products on a Shoesting budgetHow to Promote IT products on a Shoesting budget
How to Promote IT products on a Shoesting budgetAlexandraTachalova
 

More from AlexandraTachalova (20)

Why should quality content and links always go hand in hand? .pptx
Why should quality content and links  always go hand in hand?  .pptxWhy should quality content and links  always go hand in hand?  .pptx
Why should quality content and links always go hand in hand? .pptx
 
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...
 
Email outreach strategies that you won't find in Google #seozraz conference
Email outreach strategies that you won't find in Google #seozraz conferenceEmail outreach strategies that you won't find in Google #seozraz conference
Email outreach strategies that you won't find in Google #seozraz conference
 
MBsummit Milan 2018: How to build links that will bring you traffic
MBsummit Milan 2018: How to build links that will bring you trafficMBsummit Milan 2018: How to build links that will bring you traffic
MBsummit Milan 2018: How to build links that will bring you traffic
 
Killing two birds with one stone: growing your SMM presence by building relat...
Killing two birds with one stone: growing your SMM presence by building relat...Killing two birds with one stone: growing your SMM presence by building relat...
Killing two birds with one stone: growing your SMM presence by building relat...
 
World Cup 2018: Search Traffic Winners and Losers - IGB Event Amsterdam
World Cup 2018: Search Traffic Winners and Losers - IGB Event AmsterdamWorld Cup 2018: Search Traffic Winners and Losers - IGB Event Amsterdam
World Cup 2018: Search Traffic Winners and Losers - IGB Event Amsterdam
 
How to start generating links that will bring you traffic and leads - SEO Con...
How to start generating links that will bring you traffic and leads - SEO Con...How to start generating links that will bring you traffic and leads - SEO Con...
How to start generating links that will bring you traffic and leads - SEO Con...
 
PR стратегии, которые приносят продажи - Baltic Digital Days 2017
PR стратегии, которые приносят продажи - Baltic Digital Days 2017PR стратегии, которые приносят продажи - Baltic Digital Days 2017
PR стратегии, которые приносят продажи - Baltic Digital Days 2017
 
Why my content doesn't bring traffic and leads - Ecommrce Day 2017
Why my content doesn't bring traffic and leads - Ecommrce Day 2017Why my content doesn't bring traffic and leads - Ecommrce Day 2017
Why my content doesn't bring traffic and leads - Ecommrce Day 2017
 
Growth-hacking 2.0: Proven Strategies to Increase Your Revenue
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueGrowth-hacking 2.0: Proven Strategies to Increase Your Revenue
Growth-hacking 2.0: Proven Strategies to Increase Your Revenue
 
How to create mind-blowing stories for digital marketers
How to create mind-blowing stories for digital marketersHow to create mind-blowing stories for digital marketers
How to create mind-blowing stories for digital marketers
 
How to create engaging data-driven stories
How to create engaging data-driven storiesHow to create engaging data-driven stories
How to create engaging data-driven stories
 
How to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleHow to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possible
 
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...
 
How to better control your blog content quality
How to better control your blog content qualityHow to better control your blog content quality
How to better control your blog content quality
 
Make your pitch perfect, using competitive and emotional intelligence - SEOZONE
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEMake your pitch perfect, using competitive and emotional intelligence - SEOZONE
Make your pitch perfect, using competitive and emotional intelligence - SEOZONE
 
Data-driven Content Marketing Campaigns on a Shoe-String Budget
Data-driven Content Marketing Campaigns on a Shoe-String BudgetData-driven Content Marketing Campaigns on a Shoe-String Budget
Data-driven Content Marketing Campaigns on a Shoe-String Budget
 
Getting Links: The power of Effective Communication
Getting Links: The power of Effective CommunicationGetting Links: The power of Effective Communication
Getting Links: The power of Effective Communication
 
Berlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEOBerlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEO
 
How to Promote IT products on a Shoesting budget
How to Promote IT products on a Shoesting budgetHow to Promote IT products on a Shoesting budget
How to Promote IT products on a Shoesting budget
 

Recently uploaded

Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeThe Salesbridge
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 

Recently uploaded (20)

Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The Salesbridge
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 

Why nobody cares about my content, including Google - SearchLeeds, June 2017