For their student magazine "Leeds Life", the researchers examined how the audience would use and benefit from the magazine based on uses and gratifications theory. This theory suggests that audiences actively select media that fulfills their needs. The magazine is aimed at students aged 18-24 and covers topics like music festivals and fashion. It is believed the magazine could provide self-esteem and self-actualization by allowing readers to find common interests to discuss, potentially making new friends, and including university survival tips that could help new students feel confident.