media

1. Usesandgratifications
ChloeRead

2. audienceresearch
- Forourmagazine, ‘leedslife’weresearchedtheusesand
gratificationsthatourproductcouldbringtothe
audience.
- uses&gratificationsarehowtheaudienceusesmedia
products.thetheoryholdsthattheaudienceactivelychoose
mediaproductstosuittheirspecificneedsandfulfil
specificgratifications.

3. ourmagazine
- ourmagazine isspecifically aimedatstudentsaged18-24.
- ‘leedslifemagazine’ anditsspinofffestivaledition include storiesaboutfestival,fashion,
musicandstudenttipsandtherefore severalusesandgratifications canapplytoour
magazine.
- webelieveourmagazine couldprovide selfesteemandselfactualization totheaudience.
- forexample,ourmagazine couldprovide atopicforconversation betweentworeadersabout
festivals,therefore creatingasimilarinterestleadingtofriendships, hence providing self
esteemandconfidence.
- ‘leedslife’magazine alsoincludes adoublepagespreadontipstosurviveatuniversityandso
newstudentscouldusethesetipswhich couldprovideconfidence toastudent.