Magazine presentation
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The document proposes a magazine called "Home Style" focused on home decorating styles. It would target women ages 30-60 and include before/after photos of home transformations. The cover would feature a decorated room and subheadings about seasonal decor and shopping. A sample article shows different bedroom styles and color schemes. Advertising would promote home stores to interest readers in new decorating ideas. The proposed annual budget is £240,000, to cover salaries, rent, freelancers, marketing, printing and administration.
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Evaluation question 4
The front cover of the magazine features a 17-year-old person dressed in an indie style to attract the target audience of 16-25 year olds interested in indie music. The cover design stands out with bold colors and prominent text while avoiding being too cluttered.
A double page spread interviews an 18-year-old indie artist to attract those interested in both indie music and that age group. It allows readers to keep up with new bands and learn what artists have been doing.
The contents page features people ages 16 to 20 and popular indie artists to engage the target age range interested in that music genre. It includes standard magazine elements like interviews, reviews, and competitions to appeal to fans of similar publications like
Pitch
The document outlines plans for a regional fashion/beauty magazine. It will take inspiration from magazines like Cosmopolitan and Elle. Friends will model clothing and makeup in a photography studio using a DSLR camera to ensure high quality images. The target audience is teenage girls to young women aged 16-25 who are interested in fashion and beauty trends. The color scheme will use bright pink, orange, blue, black, and white to appeal to this audience. The written content will include new fashion trends, beauty tips, competitions, and celebrity styles to emulate as research shows this interests the target demographic.
First pitch
The document outlines plans for a regional fashion magazine, including using friends as models to represent particular clothing themes. Images of fashionable clothes will be collaged with accompanying text listing the item's name, brand, and price. The magazine will represent autumn and feature models portrayed as happy to appeal to readers. Photos will be taken in autumn to match the theme and provide more visual interest than a plain background. A color palette of darker pinks, light brown, black, and white will be used to represent the fall season.
How does your media product represent different social groups?
The document discusses how an R&B magazine was designed to appeal to and represent the photographer's social group. Several design elements were considered, including clothing styles, hand gestures, direct eye contact, distinctive poses, bright lighting, medium shots from low angles, and affordable pricing. The overall goal was to feature fashion, music, and celebrities that the target audience of young, urban, working class listeners would find attractive and relatable.
Evaluation Four
The document discusses creating an audience profile for a magazine. It describes the target audience as being 18-24 years old, interested in indie/alternative music, fashion, going to live music shows and festivals. It compares the target audiences of magazines Q and NME, noting that Q seems aimed at an older audience based on more suggestive front cover images, while NME uses less provocative images seeming to target a younger demographic.
Proposal
My magazine will feature genres like indie, hip-hop, R&B and include an opening page with sell lines and a serious-faced female model, similarly to Vibe magazine. The contents page will list features and have columns on fashion and music alongside an image of the same model not facing the camera. The target audience will be teenage girls aged 16-19, featuring feminine but edgy models and appealing to those with disposable income. The magazine will be published monthly through Bauer Media with an average of 4 pages to keep readers updated on current artists.
Elle Magazine Case Study
Elle is a worldwide lifestyle magazine founded in France in 1945 that focuses on fashion, beauty, health, and entertainment. It targets women ages 16-30 interested in the latest trends and has advertisements from fashion and beauty brands. Articles generally focus on appearance, exercise, and the latest must-haves. It is the world's best-selling fashion magazine.
Presentation1
The document discusses a mood board and proposal for a music magazine focusing on genres like indie, hip-hop, and R&B similar to Vibe magazine. The mood board includes images of popular artists like Rihanna, J Cole, and The Weeknd to represent the genres. The proposal outlines plans for the magazine to target young adult/teen readers and include fashion, music news, and profiles of successful artists to appeal to its audience.
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Evaluation question 4
The front cover of the magazine features a 17-year-old person dressed in an indie style to attract the target audience of 16-25 year olds interested in indie music. The cover design stands out with bold colors and prominent text while avoiding being too cluttered.
A double page spread interviews an 18-year-old indie artist to attract those interested in both indie music and that age group. It allows readers to keep up with new bands and learn what artists have been doing.
The contents page features people ages 16 to 20 and popular indie artists to engage the target age range interested in that music genre. It includes standard magazine elements like interviews, reviews, and competitions to appeal to fans of similar publications like
Pitch
The document outlines plans for a regional fashion/beauty magazine. It will take inspiration from magazines like Cosmopolitan and Elle. Friends will model clothing and makeup in a photography studio using a DSLR camera to ensure high quality images. The target audience is teenage girls to young women aged 16-25 who are interested in fashion and beauty trends. The color scheme will use bright pink, orange, blue, black, and white to appeal to this audience. The written content will include new fashion trends, beauty tips, competitions, and celebrity styles to emulate as research shows this interests the target demographic.
First pitch
The document outlines plans for a regional fashion magazine, including using friends as models to represent particular clothing themes. Images of fashionable clothes will be collaged with accompanying text listing the item's name, brand, and price. The magazine will represent autumn and feature models portrayed as happy to appeal to readers. Photos will be taken in autumn to match the theme and provide more visual interest than a plain background. A color palette of darker pinks, light brown, black, and white will be used to represent the fall season.
How does your media product represent different social groups?
The document discusses how an R&B magazine was designed to appeal to and represent the photographer's social group. Several design elements were considered, including clothing styles, hand gestures, direct eye contact, distinctive poses, bright lighting, medium shots from low angles, and affordable pricing. The overall goal was to feature fashion, music, and celebrities that the target audience of young, urban, working class listeners would find attractive and relatable.
Evaluation Four
The document discusses creating an audience profile for a magazine. It describes the target audience as being 18-24 years old, interested in indie/alternative music, fashion, going to live music shows and festivals. It compares the target audiences of magazines Q and NME, noting that Q seems aimed at an older audience based on more suggestive front cover images, while NME uses less provocative images seeming to target a younger demographic.
Proposal
My magazine will feature genres like indie, hip-hop, R&B and include an opening page with sell lines and a serious-faced female model, similarly to Vibe magazine. The contents page will list features and have columns on fashion and music alongside an image of the same model not facing the camera. The target audience will be teenage girls aged 16-19, featuring feminine but edgy models and appealing to those with disposable income. The magazine will be published monthly through Bauer Media with an average of 4 pages to keep readers updated on current artists.
Elle Magazine Case Study
Elle is a worldwide lifestyle magazine founded in France in 1945 that focuses on fashion, beauty, health, and entertainment. It targets women ages 16-30 interested in the latest trends and has advertisements from fashion and beauty brands. Articles generally focus on appearance, exercise, and the latest must-haves. It is the world's best-selling fashion magazine.
Presentation1
The document discusses a mood board and proposal for a music magazine focusing on genres like indie, hip-hop, and R&B similar to Vibe magazine. The mood board includes images of popular artists like Rihanna, J Cole, and The Weeknd to represent the genres. The proposal outlines plans for the magazine to target young adult/teen readers and include fashion, music news, and profiles of successful artists to appeal to its audience.
Report
Swara Sawirs has researched the target audience, market, and production considerations for a new fashion magazine. The target audience will be women ages 18-40 from middle and working class backgrounds (ABC1 and C2DE social groups). Most readers will be educated and the magazine should be available both in print and online. In terms of the market, the magazine will follow standard layouts and include celebrity interviews and affordable fashion. It will be released seasonally to keep up with trends. Production will require a photography studio, editing team, journalists to gather stories, and assistants to coordinate with celebrities.
Magazine research
For their music magazine cover project, the author decides to create a pop magazine as that is the genre they are most familiar with. They hope to target an older female audience of 14-21 years old, unlike typical pop magazines aimed at ages 8-14. To do so, the author plans to take inspiration from the magazine Clash, employing a bold masthead, elegant individual artist photos with direct eye contact, and minimal colors and text. Their magazine will focus on artist profiles, interviews, and music reviews rather than gossip, to intrigue and create a loyal audience seeking a trustworthy platform. The author believes there is an opening in the market for this type of magazine for chart music fans in their late teens who want an
Notes on casting and media language considerations for the product
Notes on how the model will be represented and the importance of the media language represented in the photo.
Magazine planning
The magazine will target 16-24 year olds from all backgrounds interested in various music genres. It will have a clean design and focus on currently popular artists. The weekly magazine will cost £3 but the first issue will be half price. It will have a glossy format to seem high-quality and appeal to various socioeconomic groups. The debut cover will feature a 17-year-old indie pop artist. Sections will include upcoming concerts, fashion trends, and event insider details. The content and focus on current artists, concerts, and styles aim to appeal to the target audience. Bauer Media will publish the magazine due to their experience and focus on the target demographic.
Ta of leicstyle C
The document discusses the design elements of a magazine targeted towards affluent middle-aged women. It summarizes the house style, imagery, layout, and other graphical components used on the cover, contents page, and double-page spread. The primary goals are to convey a sense of sophistication, minimalism, and aspirational lifestyle while appealing to the target audience's interests in health, leisure activities, and materialism. Repeated elements like fonts, colors, and images of a local landmark create continuity throughout the magazine.
Question 2
The document discusses how the media product, a magazine, represents particular social groups. It aims its content at Christians aged 16-30 by featuring fashionable young people on the cover and in articles. Color coordination and modern fonts and layouts are used throughout to appeal to this target audience. Representation of social groups is considered for the cover image, contents page, and articles within the magazine. Maintaining a consistent color scheme and style across pages helps tie the magazine's representation of fashionable youth culture together.
Aida marketing C
The document summarizes the design of a billboard advertisement for a lifestyle magazine targeted towards women aged 35-60+ in Leicestershire, England. The billboard features an image of Old John, a local landmark, with a woman doing yoga to represent individualism and community. It uses simple typography and layout with colors of black, blue, and white. The advertisement communicates that the magazine will provide lifestyle advice and information on local businesses to inspire readers to live healthier, more exhilarating lives in their home region.
3. research
The document summarizes research conducted on existing magazines and products that will inform the development of a new youth culture magazine. It discusses magazines such as i-D, Dazed, and a photobook by Mitchell Bradshaw. Key aspects these products share are a minimalist style, focus on imagery over text, and portrayals of youth fashion and culture. Audience research found that potential readers prefer visuals to text and take inspiration from Instagram. This research will help make the new magazine visually striking and relevant to its target audience.
Media evaluation presentation
The document summarizes the content and design of a student magazine project. It describes how the magazine covers, contents page, and double-page spread were designed to look like a real magazine through the use of glossy professional photos, bold colors, and sophisticated layouts. It notes that the magazine is targeted towards teenagers and young adults in their 20s by featuring young pop artists they would be interested in and using language appropriate for that audience. The student also reflects on learning how to effectively use technology like Photoshop to design the magazine and make it look realistic and professional.
Presentation4
The document summarizes the content and design of a student magazine project. It describes how the magazine covers, contents page, and double-page spread were designed to look like a real magazine through the use of professional photography, bold colors, and sophisticated layouts. It notes that the magazine's target audience is young people aged 15-26 and that it would be well suited for distribution in stores that young people frequent like supermarkets and corner shops.
Magazine analysis
This document analyzes magazine covers and spreads from Elle, a fashion magazine, and Kerrang, a music magazine. It discusses how each magazine anchors its intended audience through visual elements like images, colors, fonts and text. Elle targets females aged 15-30 from social classes C2 to A, shown through its use of high fashion ads, red masthead representing love/passion, and £3.90 price. Kerrang targets males aged 13-25, focusing on under 18s, from classes C1 to E as shown by its £2.20 price and content about concerts appealing to teens.
Colour ideas
Bethany Barrows is deciding on the color scheme for her new R&B magazine. She researched other successful magazines in the genre and notes that black and white with a prominent secondary color like blue or purple is an effective style. Barrows considers purple, blue, and gold as potential main colors. Purple represents royalty and power, which suits up-and-coming music stars. Blue conveys trust and stability. Gold symbolizes wealth and glamour. Barrows analyzes examples of magazines using these colors well for inspiration in developing her own publication.
Eval 1
The document discusses how the magazine attracts its target audience. The front cover uses an image of a classic indie rock clothing brand to appeal to the 70% of readers interested in fashion. Bold, bright text and direct eye contact from the main image are used to engage readers. Reviews of a music festival also make the magazine unique. The contents page uses bold headings to strongly highlight different sections and what each contains to attract the audience.
Cohesion of products C
The document discusses the cohesion between a magazine, billboard poster, and radio advertisement for a media campaign. There is strong cohesion created through the consistent use of fonts, colors, and imagery related to yoga and the landmark Old John across all three products. The radio advertisement specifically mentions content from the magazine, like upcoming yoga classes, linking all the pieces together and promoting the shared lifestyle brand message. Overall, the document analyzes how visual and audio elements create recognition and associations between the different products in the campaign.
Billboard conventions C
The document discusses applying various media theories to a billboard advertisement for a magazine called Leicstyle. The billboard features a silhouette of a female yoga model and aims to appeal to its primary audience of upper class, aspirational females. It promotes an ideal lifestyle that could encourage audiences not to question their domestic roles. While the image may attract some viewers, others argue it promotes an unrealistic reality or fails to address societal issues. The document considers how the billboard uses marketing to sell the magazine's culture and ideology rather than challenge traditions. It also discusses how the female silhouette both empowers viewers and plays into stereotypical male gazes of women.
Eval 2
This document discusses how the media product represents social groups. It notes that the magazine targets females ages 18-24. Medium close-ups and close-ups of artists help readers connect to them. The front cover features an attractive female wearing a sparkly black dress to appeal to the target audience and look classy. Both females and males are featured in the magazine to attract both genders. The layout includes images and text at a level appropriate for the target age range. Models ages 18-24 allow the target audience to relate to them. The black and gold color scheme is less common than those of other music magazines but more sophisticated for the target demographic.
Presentation
Katelyn is creating a fashion magazine called "Culture Couture" for a school media exhibition on inclusion and community. The magazine will showcase trends in cultural fashion, showing high-end designer looks alongside more affordable alternatives. It will have a professional, editorial layout with bright colors. The target audience is young female adults aged 16-30. Marketing will include advertisements in other magazines, online ads, posters, events, and in fashion stores. The magazine will be distributed both online and in print, and sold in newsagents and local shops. Market research found that the target audience prefers editoral-style magazines like Vogue and reads 1-7 magazines per month.
Sum zine magazine
The biannual fashion magazine Sum Zine advocates for sustainable and ethically produced fashion. Founded in 2014, it was initially a DIY zine but grew into a polished publication with international distribution. Sum Zine aims to change the industry for the better by celebrating designers who defy standards through slow fashion. Its content targets a young, indie audience with unconventional photoshoots and minimalist design. While light on tips, it provides a platform to display distinct imagery that challenges conventions.
Eval q2
The document summarizes a music magazine created to represent younger social groups aged 16-27. The magazine focuses on the house music genre and features a male model on the cover posing cockily while wearing fashionable clothing like a jumper, watch, and starred t-shirt to appear classy, cool, and trendy. Inside, it profiles major artists within that genre to appeal to its target audience and social groups interested in house and dance music.
Codes and conentions
This document analyzes the codes and conventions used across several magazine covers, advertisements, contents pages, and articles. Some common techniques identified include using vibrant colors that stand out, simple layouts, clean designs, and avoiding direct eye contact on covers. Target audiences are inferred based on subjects, language, models used, and pricing. Genres identified include lifestyle, fashion, travel, and interest-specific magazines. Semiotics, reception theory, and uses and gratification theory are applied to understand how magazines appeal to and target particular demographics.
5 good reasons why magazines win!
Magazines provide effective advertising across key metrics:
- Magazines are #1 in driving consumers to websites and motivating web searches.
- Magazines increase brand favorability and purchase intent more than other media.
- Magazine ads engage readers and are not seen as annoying like other media. Ads contain important details and tell the full brand story.
- Magazine reading demands full attention in an active engaged way, making magazines powerful and influential in motivating consumer action.
#BloodyGreatIdeas : A presentation made by Gavin Barrett at Marketing Magazin...
#BloodyGreatIdeas #ethnic14 #marketing_mag: A presentation made by Gavin Barrett at Marketing Magazine's 2014 Ethnic Insights Conference
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Report
Swara Sawirs has researched the target audience, market, and production considerations for a new fashion magazine. The target audience will be women ages 18-40 from middle and working class backgrounds (ABC1 and C2DE social groups). Most readers will be educated and the magazine should be available both in print and online. In terms of the market, the magazine will follow standard layouts and include celebrity interviews and affordable fashion. It will be released seasonally to keep up with trends. Production will require a photography studio, editing team, journalists to gather stories, and assistants to coordinate with celebrities.
Magazine research
For their music magazine cover project, the author decides to create a pop magazine as that is the genre they are most familiar with. They hope to target an older female audience of 14-21 years old, unlike typical pop magazines aimed at ages 8-14. To do so, the author plans to take inspiration from the magazine Clash, employing a bold masthead, elegant individual artist photos with direct eye contact, and minimal colors and text. Their magazine will focus on artist profiles, interviews, and music reviews rather than gossip, to intrigue and create a loyal audience seeking a trustworthy platform. The author believes there is an opening in the market for this type of magazine for chart music fans in their late teens who want an
Notes on casting and media language considerations for the product
Notes on how the model will be represented and the importance of the media language represented in the photo.
Magazine planning
The magazine will target 16-24 year olds from all backgrounds interested in various music genres. It will have a clean design and focus on currently popular artists. The weekly magazine will cost £3 but the first issue will be half price. It will have a glossy format to seem high-quality and appeal to various socioeconomic groups. The debut cover will feature a 17-year-old indie pop artist. Sections will include upcoming concerts, fashion trends, and event insider details. The content and focus on current artists, concerts, and styles aim to appeal to the target audience. Bauer Media will publish the magazine due to their experience and focus on the target demographic.
Ta of leicstyle C
The document discusses the design elements of a magazine targeted towards affluent middle-aged women. It summarizes the house style, imagery, layout, and other graphical components used on the cover, contents page, and double-page spread. The primary goals are to convey a sense of sophistication, minimalism, and aspirational lifestyle while appealing to the target audience's interests in health, leisure activities, and materialism. Repeated elements like fonts, colors, and images of a local landmark create continuity throughout the magazine.
Question 2
The document discusses how the media product, a magazine, represents particular social groups. It aims its content at Christians aged 16-30 by featuring fashionable young people on the cover and in articles. Color coordination and modern fonts and layouts are used throughout to appeal to this target audience. Representation of social groups is considered for the cover image, contents page, and articles within the magazine. Maintaining a consistent color scheme and style across pages helps tie the magazine's representation of fashionable youth culture together.
Aida marketing C
The document summarizes the design of a billboard advertisement for a lifestyle magazine targeted towards women aged 35-60+ in Leicestershire, England. The billboard features an image of Old John, a local landmark, with a woman doing yoga to represent individualism and community. It uses simple typography and layout with colors of black, blue, and white. The advertisement communicates that the magazine will provide lifestyle advice and information on local businesses to inspire readers to live healthier, more exhilarating lives in their home region.
3. research
The document summarizes research conducted on existing magazines and products that will inform the development of a new youth culture magazine. It discusses magazines such as i-D, Dazed, and a photobook by Mitchell Bradshaw. Key aspects these products share are a minimalist style, focus on imagery over text, and portrayals of youth fashion and culture. Audience research found that potential readers prefer visuals to text and take inspiration from Instagram. This research will help make the new magazine visually striking and relevant to its target audience.
Media evaluation presentation
The document summarizes the content and design of a student magazine project. It describes how the magazine covers, contents page, and double-page spread were designed to look like a real magazine through the use of glossy professional photos, bold colors, and sophisticated layouts. It notes that the magazine is targeted towards teenagers and young adults in their 20s by featuring young pop artists they would be interested in and using language appropriate for that audience. The student also reflects on learning how to effectively use technology like Photoshop to design the magazine and make it look realistic and professional.
Presentation4
The document summarizes the content and design of a student magazine project. It describes how the magazine covers, contents page, and double-page spread were designed to look like a real magazine through the use of professional photography, bold colors, and sophisticated layouts. It notes that the magazine's target audience is young people aged 15-26 and that it would be well suited for distribution in stores that young people frequent like supermarkets and corner shops.
Magazine analysis
This document analyzes magazine covers and spreads from Elle, a fashion magazine, and Kerrang, a music magazine. It discusses how each magazine anchors its intended audience through visual elements like images, colors, fonts and text. Elle targets females aged 15-30 from social classes C2 to A, shown through its use of high fashion ads, red masthead representing love/passion, and £3.90 price. Kerrang targets males aged 13-25, focusing on under 18s, from classes C1 to E as shown by its £2.20 price and content about concerts appealing to teens.
Colour ideas
Bethany Barrows is deciding on the color scheme for her new R&B magazine. She researched other successful magazines in the genre and notes that black and white with a prominent secondary color like blue or purple is an effective style. Barrows considers purple, blue, and gold as potential main colors. Purple represents royalty and power, which suits up-and-coming music stars. Blue conveys trust and stability. Gold symbolizes wealth and glamour. Barrows analyzes examples of magazines using these colors well for inspiration in developing her own publication.
Eval 1
The document discusses how the magazine attracts its target audience. The front cover uses an image of a classic indie rock clothing brand to appeal to the 70% of readers interested in fashion. Bold, bright text and direct eye contact from the main image are used to engage readers. Reviews of a music festival also make the magazine unique. The contents page uses bold headings to strongly highlight different sections and what each contains to attract the audience.
Cohesion of products C
The document discusses the cohesion between a magazine, billboard poster, and radio advertisement for a media campaign. There is strong cohesion created through the consistent use of fonts, colors, and imagery related to yoga and the landmark Old John across all three products. The radio advertisement specifically mentions content from the magazine, like upcoming yoga classes, linking all the pieces together and promoting the shared lifestyle brand message. Overall, the document analyzes how visual and audio elements create recognition and associations between the different products in the campaign.
Billboard conventions C
The document discusses applying various media theories to a billboard advertisement for a magazine called Leicstyle. The billboard features a silhouette of a female yoga model and aims to appeal to its primary audience of upper class, aspirational females. It promotes an ideal lifestyle that could encourage audiences not to question their domestic roles. While the image may attract some viewers, others argue it promotes an unrealistic reality or fails to address societal issues. The document considers how the billboard uses marketing to sell the magazine's culture and ideology rather than challenge traditions. It also discusses how the female silhouette both empowers viewers and plays into stereotypical male gazes of women.
Eval 2
This document discusses how the media product represents social groups. It notes that the magazine targets females ages 18-24. Medium close-ups and close-ups of artists help readers connect to them. The front cover features an attractive female wearing a sparkly black dress to appeal to the target audience and look classy. Both females and males are featured in the magazine to attract both genders. The layout includes images and text at a level appropriate for the target age range. Models ages 18-24 allow the target audience to relate to them. The black and gold color scheme is less common than those of other music magazines but more sophisticated for the target demographic.
Presentation
Katelyn is creating a fashion magazine called "Culture Couture" for a school media exhibition on inclusion and community. The magazine will showcase trends in cultural fashion, showing high-end designer looks alongside more affordable alternatives. It will have a professional, editorial layout with bright colors. The target audience is young female adults aged 16-30. Marketing will include advertisements in other magazines, online ads, posters, events, and in fashion stores. The magazine will be distributed both online and in print, and sold in newsagents and local shops. Market research found that the target audience prefers editoral-style magazines like Vogue and reads 1-7 magazines per month.
Sum zine magazine
The biannual fashion magazine Sum Zine advocates for sustainable and ethically produced fashion. Founded in 2014, it was initially a DIY zine but grew into a polished publication with international distribution. Sum Zine aims to change the industry for the better by celebrating designers who defy standards through slow fashion. Its content targets a young, indie audience with unconventional photoshoots and minimalist design. While light on tips, it provides a platform to display distinct imagery that challenges conventions.
Eval q2
The document summarizes a music magazine created to represent younger social groups aged 16-27. The magazine focuses on the house music genre and features a male model on the cover posing cockily while wearing fashionable clothing like a jumper, watch, and starred t-shirt to appear classy, cool, and trendy. Inside, it profiles major artists within that genre to appeal to its target audience and social groups interested in house and dance music.
Codes and conentions
This document analyzes the codes and conventions used across several magazine covers, advertisements, contents pages, and articles. Some common techniques identified include using vibrant colors that stand out, simple layouts, clean designs, and avoiding direct eye contact on covers. Target audiences are inferred based on subjects, language, models used, and pricing. Genres identified include lifestyle, fashion, travel, and interest-specific magazines. Semiotics, reception theory, and uses and gratification theory are applied to understand how magazines appeal to and target particular demographics.
What's hot (20)
Notes on casting and media language considerations for the product
Notes on casting and media language considerations for the product
Viewers also liked
5 good reasons why magazines win!
Magazines provide effective advertising across key metrics:
- Magazines are #1 in driving consumers to websites and motivating web searches.
- Magazines increase brand favorability and purchase intent more than other media.
- Magazine ads engage readers and are not seen as annoying like other media. Ads contain important details and tell the full brand story.
- Magazine reading demands full attention in an active engaged way, making magazines powerful and influential in motivating consumer action.
#BloodyGreatIdeas : A presentation made by Gavin Barrett at Marketing Magazin...
#BloodyGreatIdeas #ethnic14 #marketing_mag: A presentation made by Gavin Barrett at Marketing Magazine's 2014 Ethnic Insights Conference
Advertising media – magazines
This document discusses magazines as an advertising medium. It begins with introductions to advertising and the importance of advertising in marketing. It then covers the 5 M's of advertising and different advertising media types. A major section discusses magazines as an advertising media, including their classification, advantages, disadvantages, strengths, and weaknesses. It concludes that magazines allow for targeted advertising but have limitations like cost and flexibility.
Magazine Advertising
This document discusses magazine advertising. It defines advertising and notes that magazine advertising is important for magazines' revenue. Effective magazine ads are simple, balanced, and call readers to action. Different types of ads and elements are shown. Reasons to advertise in magazines include their targeted audiences, credibility, and ability to enhance return on investment. Factors to consider before purchasing ad space include circulation, demographics, rates, and distribution.
Print advertising
This document discusses the pros and cons of print advertising in newspapers and magazines for small businesses. It notes that newspaper advertising is effective for reaching local communities but publication rates depend on circulation size. Benefits include inexpensive ad production and easy changes, while limitations are restricted readership and lack of control over placement. Magazine advertising helps brand image but costs more and has complex scheduling.
Marketing strategy of The Times of India
The Times Group is India's largest media conglomerate, with its flagship company Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India. BCCL publishes The Times of India newspaper, which was launched 175 years ago and is now India's most widely circulated English-language daily newspaper. The Times of India has a strong brand recognition in India and has expanded its reach across various media platforms and languages.
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#BloodyGreatIdeas : A presentation made by Gavin Barrett at Marketing Magazin...
#BloodyGreatIdeas : A presentation made by Gavin Barrett at Marketing Magazin...
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4. proposal(3)
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unit 14 - learning aim B
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Unzipped pitch
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Architectual digest
The document provides an analysis of an Architectural Digest magazine cover featuring celebrities. It summarizes that the magazine aims to inspire audiences to decorate their homes like celebrities by featuring them on covers. Photographs use techniques like long shots to show full backgrounds, direct gaze to engage the audience, and natural lighting to make rooms appear brighter. The target audience is described as wealthy professionals aged 35-45 who enjoy interior design and aspire to luxury home styles.
Magazine Proposal
The document proposes a celebrity fashion magazine called "La Mode". The magazine would feature celebrity news, fashion trends, and pictures. The target audience is females aged 15+ interested in fashion and celebrities. The core audience wants to stay up to date on celebrity news and find style inspiration. The secondary audience includes fashion bloggers. The front cover would feature a famous model to attract buyers. A double page spread would include an interview with the model and photos of her clothing line. Advertising would promote clothing items and where to purchase them. The proposed annual budget is £240,000.
Magazine Proposal
The document describes a proposed magazine called "Artista" focused on makeup artistry in the Newcastle region. It will feature upcoming makeup trends and combine art and makeup to appeal to a wide audience. The magazine's theme will be red, black, and gold tones to look luxurious. Photos will be taken in Newcastle city center and Quayside to emphasize the regional focus. The cover photo will draw readers in with an inviting pose, and the double-page spread will provide a step-by-step makeup look tutorial using popular brands. Potential difficulties include scheduling the photoshoot around the model's availability.
2. research(3)
The document discusses research Jessica Crosland conducted on existing magazine covers. It describes three magazine covers that were analyzed. All three covers used light color schemes, large background images, and script fonts to draw attention. These elements, along with conventions like barcodes and headlines, will be included in Jessica's own magazine cover design. The intended audience is women ages 25-54 who are interested in home decor and design.
Vip magazine
This document discusses the creation of a print magazine targeted towards teenagers and above, particularly females. The magazine will focus on fashion and celebrity genres. It will include articles, photos, and advertisements. The purpose is to inform, educate, and entertain readers. Trial layouts were created and a final magazine design was reviewed. The review noted that the final cover stuck closely to the layout plan and used color well, though some colors could be changed. The double page spread had a good layout but could be improved with pull quotes and page numbers.
4. proposal(3)
This proposal is for an interior design magazine called "SHEER LIVING". The purpose is to educate and inspire people on home decor. It will include step-by-step guides, trends, prices, and ideas for different rooms. The content will focus on design, vintage, and minimalist styles. It will feature photos of decorated kitchens, living rooms, and bedrooms. The target audience is women aged 25-54 who enjoy decorating their homes and finding new design ideas. There will be no offensive content and care will be taken to avoid issues with copyright, religions, or social groups.
Evaluation question one
The document discusses the layout and design of a magazine the author created for their target audience of teenage girls. It addresses how the magazine challenges conventions by having a different layout suited to this audience, while still maintaining consistency and conventional elements like bold visuals and colors. The author describes design elements like the masthead, cover lines in boxes, main cover image and line sizes. They aimed to make the magazine appealing yet busy, using columns, boxes, and consistent colors in the layout.
2. FMP Research
Here are the key points from the interview:
- The interviewee likes fashion because it allows for self-expression and shows personal style and identity. Fashion is a way to project what kind of person you are or want to be.
2. What kind of fashion magazines do you usually read?
- I usually read Vogue, Elle and Cosmopolitan magazines. I like Vogue because it shows high fashion trends and new collections from famous designers. Elle has interesting articles about celebrities and beauty tips. Cosmopolitan has good relationship and sex advice sections.
3. What kind of content would you like to see in a new fashion magazine?
- I would like to see fashion trends for different
Target Audience Presentation
The target audience for Mia Harrison's music magazine is primarily females ages 17-21 from middle and working class backgrounds. The magazine will have a unisex design but feature content that appeals more to females. It will focus on mature pop and indie music genres. The purpose is to entertain music fans and interest non-fans by presenting pop music in an indie style. The price of £3.99 is considered average and affordable for the target audience.
Street magazine
The document provides details about a brief to create a new magazine or newspaper product for a specified 16-25 year old audience segment. The response outlines plans to create a high-quality women's fashion magazine aimed at ABC1 16-24 year olds, financed through sales and advertising. Key aspects summarized include targeting fashion-oriented female readers, including affordable clothing options, and ensuring the magazine meets regulatory standards.
Progress Report
This document outlines the progress report for a regional magazine targeting affluent rural women aged 35-60. It discusses the target audience, plans for the magazine contents including the cover, contents page, and double page spread. It also outlines ideas for promoting the magazine through a billboard poster and radio advert. The key points are that the magazine and promotional materials will have a sophisticated style using imagery of the countryside and focus on topics of interest to wealthy women such as restaurants, shops, and local communities.
Progress report A2 Media studies - Regional Magazine
A2 Media Studies - progress report into my regional magazine, plus two ancillary products (radio advert and billboard poster
3. Research
The document provides research on existing magazine covers and audience research for a new magazine product. It summarizes the key features of existing magazine covers, including neutral colors, mastheads behind models, and cover lines. It also details primary and secondary audience research, finding the target audience is female aged 14-24 who prefer neutral colors and fashion trends. Practical research experimented with editing images for the new product.
Planning my music magazine
- The magazine is called "indiependent" and targets young people aged 15-20 who enjoy indie music.
- It will focus on the indie music genre through exclusive artist interviews and photos. Pastel colors will be used throughout for visual appeal.
- The magazine will be sold both digitally and in stores for £3 per monthly issue. Social media accounts will be used to promote featured artists and keep readers engaged between issues.
Magazine profile final
- The magazine will target teenagers ages 13 to early 20s and feature alternative fashion and music. It will be published monthly with 80-100 pages depending on the celebrity interviewed.
- The magazine will have a dark color palette of black and blue and include sections on clothing items, music news, and interviews with famous people about their style and fashion inspiration.
- Models will have simple eye-focused makeup in dark shades and wear dark colored, skinny jeans and band t-shirts to represent the alternative style of the target audience.
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Progress report A2 Media studies - Regional Magazine
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Magazine presentation
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- 2. Proposal Form Title & Theme My magazine will be based on home living and different styles around your house. The ideal name for my magazine would be called ‘Home Style’ because it relates with my ideas with showing new styles in your home. In my magazine I will display images of homes with techniques on how you can give your house a new modern, old or traditional look. I will also present pictures of transformations in homes that have had a whole new look showing images side by side from before and after. Core Audience The main ideal audience for my magazine would be for women between the ages of 30 to 60 , preferable for women who work, have a family and own a nice stylish house. Other women might buy this magazine if they have just purchased a first house and are looking for how to decorate their new home. I would imagine these women are very clean and neat, who love to be around family and think creatively. Secondary Audience The secondary audience for this magazine could be for people who study a design course and want to look for ideas, these people could be teenagers or students in college or university between the ages 15 to 25. They are people who also enjoy arts and crafts and are creative thinkers who desire to become an interior designer one day. Cover Appeal My front cover will contain a big bold title placed at the top of the page with the main image below it. The main image will be a well decorated room from my own house containing the same colour scheme as the magazine. I will also have subheadings around the image telling the viewer what more is inside the magazine this will also be in bold text. My subheadings will have information about the season decorations for around your home and shopping ideas when buying home accessories. Feature Article Appeal My main article will show styles of a perfect bedroom and great colour schemes to appeal to my audience showing them the new style for spring and summer. The house style will be kept pretty simple with fancy fonts to represent the article on ‘beautiful bedrooms’. The colour scheme for my page will be similar to the colours on the front cover depending on the colours displayed in the images, this will tie in with the font colours and background colour. Advertising The advertising in my magazine will show a range of home shops and home accessories store which will fit in with my magazine of house and home interior which will appeal to my audience. Advertising home stores in a home magazine will more than likely help get the audience interested in buying people are reading my magazine purposely for new ideas for around the house.
- 3. Budget Item Budget per year Salaries and Overheads Rent: £800pcm x12 = £9,600 per year 3 full-time staff: £26,000 (per person)x3 = £78,000 2 part-time admin staff: £7,500(per person)x2 = £15,000 Freelance Payments Photographers: £16,800 Writers: £20,000x2 =£40,000 Marketing £40,000 Printing £27,600 Administration £13,000 Total Budget £240,000
- 5. Target Audience • My magazine’s theme is lifestyle and home ideas meaning that this magazine would mainly be aimed at women, because they are more known to read these types of magazine. • My target audience is therefore aimed at women between the ages of 20-80, and also people who love to take care of their home. • The main colours I mainly used for the magazine are mostly light pinks and blues because these colours are more ‘girly’ to suit the audience. • I also used fancy fonts within the magazine to also make it look pretty but professional to make it look more attractive to the women audience, so that it stands out over other magazines.
- 7. My Double Page Spread