A2 Media Studies - progress report into my regional magazine, plus two ancillary products (radio advert and billboard poster

1. MY PROGRESS
REPORT
What ideas have I come up with so far? What and how will I
incorporate things into my production?

2. Target Audience
Aged 35-60
Female 70% Male 30%
A/B income bracket
hedgehog thinkers
sophisticated, wealthy, affluent people
the female audience is social and enjoys going out to events, they enjoy reading
reviews on new restaurants, etc.
connected friendship group
stay-at-home mums with breadwinner husband, wealthy
likes spending time in the garden and enjoying the outside
lives in small rural towns and villages

3. Regional Magazine
• In my magazine I am going to abide by the main
conventions of a regional magazine in terms of
house style and format of the front cover
• I am going to use the rule of thirds and include
six cover lines and two smaller images
• The main image is going to be a picturesque
nature image - the destination of this I need to
decide

4. Contents
white background
informative contents information
simplistic style with black font
neat columns to add to sophisticated style
I will include about three images

5. Double Page Spread
• The double page spread will have a white
background
• the font will be black to create contrast and
continue the house style
• the article will be a review of a new opening
restaurant, or local shop
• there will be multiple images that relate to the
magazine article (3 or 4)
• the article will use sophisticated language and be
long - this will attract the hedgehog readers

6. Billboard Poster
the house style will continue onto the poster which will create a better brand
identity and appeal to those looking at it
the poster must be colourful and eye catching which means that an image of
nature and countryside must be used.
the poster must include important information including price, date, issue
number.
The information cover lines must appeal to the audience around them, for
example, the poster wont get much attention if it is in Poundland because more
affluent people will be shopping at Sainsbury’s or Tescos, a more likely place to
put it.
there will be no smaller images as this will clutter the poster and is
unconventional

7. Radio Advert
• I will split the radio advert into four or five sections,
these will follow the conventions of a radio advert -
it must be informative and concise but still create a
sophisticated style that will attract the right audience
• I will use a female speaker, aged about 45 - this will
directly relate to my target audience
• the background music will be sophisticated and
reflect the tastes in music and attract them
• the advert will be on peak times in the morning and
at various points throughout weekdays, it will be on
less at weekends as women will be spending time
with family and friends.