- MixMag targets middle-aged males who enjoy clubbing with a high disposable income. Its readers do not spend money on other magazines or TV. - The magazine uses a consistent masthead font and selling line that informs readers of its dance music and clubbing content. - The front cover features Chase & Status and uses color and text styles to subtly distinguish the two members' personalities and styles. - Rolling Stones targets an older demographic of 16-50 interested in rock music. Its monochrome style differs from MixMag's brighter, more colorful design.