The document provides an analysis of the front cover, contents page, and a double page article spread from the music magazine Kerrang!. Some key points summarized:
The front cover effectively brands the magazine through its consistent masthead design and utilizes celebrity images and cover lines to promote the featured content. The contents page similarly maintains branding elements like colors and layout while listing the issue's nine articles. The double page article spread dominates with a large central image of the band and employs a consistent color scheme and organized layout to clearly present the article text and subheading.
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Here I have analysed different Rock related contents pages and double page spread's so I could see how they were structured for the production of my own magazine.
In todays lesson we looked at and analysed the front covers of music magazines. This Slideshare shows my analysis of the following magazines:
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Under The Radar Magazine
& Finally Q Magazine.
Here I have analysed different Rock related contents pages and double page spread's so I could see how they were structured for the production of my own magazine.
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This presentation was uploaded with the author’s consent.
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1. Analysis of music magazine –
FRONT COVER – ‘KERRANG!’
KERRANG! is a weekly music magazine. The
masthead is of a bold red font, which stands out
being at the top of the page. It is a large font and
is in the centre. They keep this the same in every
issue which brands the company (makes it well
known and can be easily identified). This is also
important because in this case, the celebrities
head is covering up part of the masthead, but
being a well known music magazine – it is easy to
identify and doesn’t necessarily matter that it is
partially covered up.
The main image is of a very well known band in
the rock industry – Linkin Park. It is a medium
long shot of the two artists, which allows us to
see the top half of their body.. Cover lines follow
the rule of thirds as they are placed in significant
hotspots on the front cover of the magazine.
The cover lines are a strong clear font with quite
vibrant colours which go well with the white
background of the magazine. The main cover line
is mentioning who the main image is to show the
magazine is about the band. The significance of
them covering their mouth and making quiet
gestures also links into the question in the main
cover line which would be a hot topic in the
magazine.
The issue date, being January 2012, is at the right
hand corner of the front cover at the top. It is
easy to find and all issue dates would be here on
each magazine so when they are organise, it is
easy to flick through to find the issue date you
are looking for.
Also, the barcode is below the issue date at the
top right hand corner of the magazines front
cover. It is also a convenient place because it isn't
in the way of anything on the front cover, and it
is in a place where people would usually look for
it. It is following codes and conventions because
both the issue date and the barcode are in the
same place on every magazine.
The strap line of the front cover gives more of an
insight of what the magazine contains. This
allows the audience to briefly find out what they
will be reading about before they buy it. It also
uses different font colours which highlight
certain things to make them sound important
and a must read. The strap line is at the top of
the magazine front cover which is a place that
attracts the readers attention because it by the
masthead. It also consists of images in the strap
line to give a visual representation of what the
The genre of the magazine is rock. It appeals to a target magazine has to offer.
audience of the ages 16-25. Gender wise, it would typically
be attractive to males, however some females may find
interest in it if they enjoy rock, especially the band – Linkin
Park. I would say that all ethnicities would be interested in
this magazine, maybe more English people as rock is very
common in the UK and Kerrang is a UK magazine.
The layout of the magazine follows codes and
conventions and rule of thirds which brands the
magazine because the layout is similar for each
issue of the music magazine.
2. Analysis of music magazine –
CONTENTS– ‘KERRANG!’
The contents page of Kerrang is very busy
containing multiple images, being the main
image slightly off centred near the middle of the
page with limited white space background due
to the many things going on on the contents
page.
Them main image is an extreme long shot
allowing the audience to see what is going on
the image, especially as there are multiple
people present in the image.
The colour scheme of the contents page is the
same as the front cover of the magazine, mainly
using red, white and black. This is branding the
magazine as people would identify what
magazine it is by the colours used in the layout
of the magazine in each issue. Still with the
colour scheme, the masthead stays the same
colour throughout each magazine front cover,
and the contents pages. (the masthead stays
with the colours red, white and black, the
contents title stays these colours) By doing this,
it is branding the magazine due to being
identified easily, which would allow people to
identify the magazine due to the colours
continuously used.
The magazine features are ordered in a list at the
right side of the contents page. This gives the
readers a guidance of where to find specific
features of the magazine. It is also arranged so it
is easy to find the article you are looking for.
The issue date is present on the contents being
at the very top along the strap containing the
title on the right. This is following codes and
conventions and this would also be laid out here
on every issue to make it easier to organise the
magazines in issue order.
There are nine articles presented on the contents page
which lures the reader to wanting to buy the magazine as
it is not giving anything away and is only presenting the
main feature articles to show the main things talked
about in the magazine. Then there is a brief drop list of
what consists in the articles.
The feature article is paired with the main
image, being the largest image on the contents
page. The main cover line which is the part in
the middle of the main image, links to the main
image itself. Again this is showing that the
magazine is partly about Linkin Park, and it gives
the reader a small insight into the main article
about the celebrity.
The target audience of the magazine (previously
said being 12-25 years old) applies to this
contents page as well as the people used in the
contents page would be most appropriate fro
people aged 16 and over. I don’t think these
pictures would appeal to many people over the
age of 25, as the people seem to be dancing and
clubbing, and they are having fun and messing
around. I think people over 25 may feel like they
are being immature and therefore may be put
off by the actions of the people in the contents
page.
3. Analysis of music magazine –
DOUBLE PAGE– ‘KERRANG!’
The main image in the
article fills a whole
page of the magazine
(over half of the double
page spread). This
shows that the image is
very important and
dominating in this
article. It also shows
who the article is
about, and the
seriousness of their
faces and body
language symbolises
the seriousness of what
the article is about.
The main image is a
clear image to show
the 5 men. It looks like
the image has a filter
on it to make it look
rugged and old. This
makes it look vintage
and original. The
clothes the men are
wearing also links into
the theme of vintage
which makes him look
appealing to the target
audience, however
they are wearing fairly
modern clothes to
represent they are a
modern band. Lighting
is used to brighten and
enhance the definition
of the 5 men to make
the main image look
more professional.
This created mise en
scene.
The colour scheme is consistent
throughout the double page
spread of the article, consisting of
the classic red, white and black.
This makes the magazine look
professional and all together with
the layout being simple too. There
is not too much going on on the
page so there is not an overload of
information, and the image is large
to dominate the double page,
going with the information about
them.
The page number is presented on
every page of the magazine or
every other page. This helps the
reader to navigate through the
magazine, especially how on the
contents page, page numbers are
used to tell you where to look for a
specific article.
The masthead of this article is bold and
eye catching. The black colour contrasts
with the background of the article. This
helps to emphasise it and make it stand
out. Also, the font is square and bold,
which is similar to the other fonts on the
pages, which again makes it stand out
more. The font of the title makes it seem
quite masculine, which suggests that this
specific article is aimed at males. It also
links into the target audience in terms of
the gender. Mainly boys would reads this
magazine.
The layout of the double page spread of
the article is professional and well laid
out. They have put the information into
three columns which organises the
information which also makes it look
better, as it isn't all in just one big
paragraph.
The subheading of this article outlines
what is included in the information
given. The subheading links to the main
image of the band, Linkin Park. This is
because it says that they essentially
don’t want to create music they have
already simillarly done, and the article….
speaks about how they like to change
up their music to make it different
every time.