The document summarizes and compares two music magazines aimed at different audiences. It analyzes the covers of "Top of the Pops" magazine targeted at young girls and "Hammer" magazine targeted at young boys. Key differences identified are the use of pink/purple versus red/black colors, female versus male models, and informal language with slang versus language without full sentences. Both magazines use bright colors, messy fonts, and free gifts to attract their young audiences.

1. Music Magazine
Presentation
Task
By Sian Hayden

2. TOP OF THE POPS
• For this magazine the core target audience is girls as
the colours used and language on the cover suite
the female population.
• The only colours used are pink, white and purple.
The language suggests that the magazine is for girls
because the cover contains words like “partying
and pampering”.
• Another thing which suggested this is the way that
the model is staged and her facial expression; the
model has a smirk on her face suggesting fun and
maybe she is ‘higher’ than everyone else. Her body
position and her clothes make the person seem
playful too. Her arms are up saying look at me. Her
clothes are revealing making the audience want to
be like her and so they read the magazine.

3. TOP OF THE POPS
When looking at the cover I learn about the lifestyle and profile of
the sort of person that would read this magazine from the
consistency of colour, simple layout and the free things that are
included in the magazine, for example posters of young male role
models and badges. This suggests that the girls reading this would
be young and they were fans of young, attractive males in the music
industry.
Another thing that suggests they are young girls is that they must
have a short attention span due to the simplicity and easy read that
the magazine cover implies. The cover does not have a complex
layout or small writing that they might miss when reading or
language that is difficult to read because of the amount in one
paragraph for example.
The person reading this magazine might enjoy going out shopping
with there parents an with friends. They might not have a lot of
homework or work in their free time. The person may want to be a
singer when they grow up or want to be famous.

4. TOP OF THE POPS
The music genre codes and conventions I
can identify are that the music magazine is
promoting and informing the audience
about Pop songs and artists obviously
because of the title “TOP OF THE POPS”.
The magazine is written informally making
the magazine more suited to the younger
generation. Another thing which makes the
genre clear is the fun and enthusiastic fonts
and mixed layout of words for example “oh
behave, Britney!” is off centre and on an
angle.

5. TOP OF THE POPS
The elements of the house style I can identify are
things like the price of the magazine , the language
and fonts used on the front cover and the layout of
the cover. Although the price is not visible on the front
of the magazine , I would say that it wouldn’t be
priced at the top end of the market, it would probably
cost around £1 to £1.50 which creates a wide target
audience.
The house style is effected by slang used on the cover
and fonts of words make the magazine easy to read
with the majority of the text in capitals. The layout
and visual theme that the magazine gives is a
enjoyable , gossip full read with perhaps a few tips
here and there about how you could become a pop
star and getting closer to the stars.

6. Comparing the two magazines
The similarities of the magazines are that the covers are both quite
messy and the fonts are all different. Most of the writing in both are in
CAPITALS and the big words are on a slant like “THRASH” and “OH
BEHAVE BRITNEY!” Another thing which they have in common is that
they both have a main picture of a person on the front with smaller
images surrounding them advertising things. Both covers also have a
banner on the top near the mast head promoting FREE gifts.
The target audience for both magazines are children due to the above
and that the cover has references to going back to school. Both
magazines are Bright and colourful attracting the younger generation.
The differences on the other hand firstly would be the colours; the
pinks and purples of the top of the pops magazine obviously attracts
females and the hammer magazine is all reds, blacks and yellows which
attracts the young male audience. Another major difference between
the magazines are that on the magazine for the males there is a male
role model on the cover whereas on the Top of the pops cover there is a
female role model. I think that the prices on the magazines are a big
difference as well because the Hammer magazine is priced at £3.99
which looks considerably more than the other magazine.

7. Comparing the two magazines
The layout of the magazines are very similar in that the main picture is of
centre slightly to the right. Also the writing on the covers is sometimes on
a slant which means they both have a non sophisticated audience and
perhaps the music style isn't calming at all.
The magazine have things like the bar code label and the mast head in
different places on the cover and there is no real story headlines in the
Hammer magazine but there is on the Top of the pops one suggesting the
hammer magazine is for males as they want things straight to the point.
The language used on both magazines are very different. The male
magazine doesn’t really have any sentences on it at all suggesting the
target audience wouldn’t read it. Also the big words on the cover are all
buzz words making the male audience pick it up and read it. There is
language on the Hammer magazine where words are starred out like
“Pi**ed off” this contradicts the whole going back to school on the same
cover as you wouldn’t have young males swearing. This is where the
genre of the music comes in as the readers of the Hammer magazine
would clearly have a wild screak encouraging them to use this language.
Similarly to this , the language on the other magazine it demanding
toward the role model implying to the audience that the person on the
front also has a bad reputation.

8. Comparing the two magazines
The music genre conventions used on the covers of
these magazines suggests clearly the types of music
they are about. For example the Hammer magazine
is all messy and dark colours with jagged fonts
suggesting rock music.
The language use on the cover of the rock magazine
is all rock language which also pays a big part in the
genre conventions. The top of the pops magazine
also has language relating to pop music relating to
the genre conventions.
The models on the cover also are suggesting the
genre as the model are either a famous rock star or
a famous pop star.

9. Comparing the two magazines
The music artists featured and the audience they appeal to
is very clear for example Brittany is famous for pop and
being quite rebellious and so the audience might be like
that as well.
The special feature sin both magazines is the free gifts and
the posters of the famous people. Also both magazines
have a main headline which sound interesting and makes
the audience buy the magazine and read it.
The overall techniques that the magazines have are buzz
words, interesting stories and exiting colours that attracts
the young target audience. The mode of address in both
magazines are informal and there is a strong use of slang
throughout making the magazines have a wide target
audience and also making easy to read.

10. THANK YOU
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