The document summarizes the design of an advertisement for a band. It describes each element of the ad including the image of the band, the band's name in bold letters, the colorful triangular background, promotion of the record label and places to purchase the music, a positive magazine review, and details about the band's new single. The conclusion states that the ad design stays consistent with other materials while still following conventions for advertising rock and pop music.

1. ADVERT FINAL DESIGN

3.  At the top of the advert there is an image of the band. They
are stood with together however not with their instruments as
planned. You can see the top of the guitar strap with therefore
implies that they do play their own instruments but it isn’t
clear.
 It is following the convention to an extent of rock bands by
showing that they play their own instruments but this could be
made a lot clearer.
 Instead we just have the band as themselves, posing for the
camera. This is still showing the audience who the band
actually are; which is against conventions of rock videos as
often they don’t feature on adverts.
IMAGE

4.  The title of the band is written in big black bold lettering
towards the center of the advert.
 The fact that it is in black and that its bold draws the
attention to the advert as it stands out against the white
background. Thus, the audience are drawn into what the
advert is saying which ultimately promotes the band
 It has a pink line under the word 'another' which is something
that is also on the digipak which links them. This is something
that was on the design.
 The font I used was Felix Titling as it was very bold and clear
and I think it fit in with the style of writing that would be on a
rock album.
TITLE

5.  The background of the advert matches the other ancillary tasks
so by doing this it gives that link that the audience will
recognize.
 It has the triangle design using red, pink, blue, orange and
purple.
 These colours are bright so they stand out but they also go well
together.
 The bright colours make it stand out and catches your eye
 It makes it something different to look at but it also plays to
the conventions of rock i.e. Coldplay have a patterned
background on a couple of their album covers like Mylo Xyloto.
BACKGROUND

6.  I pretty much stayed to the design of the advert with the
bottom of the advert includes the promotion methods.
 To the bottom left of the advert shows what record label the
band is signed to (Horizon Records). If the audience like
bands that are signed to this label already it may incline them
towards buying the album.
 To the bottom right there are places where the single is
available to buy i.e. ITunes and HMV. This is a marketing tool
as if the audience like what they see they will be able to go
out and buy the album.
 The bottom center shows the website link where further
information can be found on the band like tour dates, other
singles etc.
PROMOTION METHODS

7.  Just above the promotion methods is the review from a
magazine.
 By seeing a positive review it makes the consumer more likely
to buy the album if they’ve heard positive reviews they would
want to hear it for themselves.
 Also by having a more recognized company it would make the
review seem more genuine due to the company having a
higher status
 Here we can apply the hypodermic needle theory as the
audience are passive by telling them that the album Is good
they may just go out and buy it
REVIEW

8.  The single is then written underneath the band name, in a
slightly bigger font but still using Felix Titling so that it looks
clear
 Again it is in black so that it stands out against the
background
 Written above the single title is the plug line of 'new single‘
this is a promotion method of drawing the audience in, they
may want to know what the new single is about or what it is
like
 Written below the title is the date of the release. This is
important information as if the audience has liked what they
see they know when they can purchase the album
SINGLE TITLE

9. Therefore in all I have stuck
relatively to the design
except for the pose in the
image. The background Is
coherent with the website
and the digipak. Most of
the actual information is
the same however there are
a few minor detail changes.
Overall I am happy with this
advert as I believe that it
matches the convention of
rock/pop.
CONCLUSION