The advertisement is for the album "Skying" by the band The Horrors, which was released in July 2011. Though the ad ran in February 2012, seven months after the album's release, it suggests the album was well-received and deserves more promotion. The ad features the psychedelic album art from "Skying" and quotes from respected music magazines praising the album. The focus is on promoting the album rather than the band.

1. I’ve decided to analyse a print based advert of Skying, an album by The
Horrors which was released in July 2011. This advert comes from the
back cover of the February 2012 edition of Uncut. I think it’s significant
that the album is still being advertised seven months after its initial
release, especially in a magazine that is aimed for adults. This would
suggest that the album had such a good reception that the media think it
deserves more exposure. This does fit in with how Still Life, the first

2. single from this album, had far more mainstream radio airplay than any
of their previous releases, including reaching the Radio 1 A list.
The Horrors are a British band that could best be described as an indie
rock and partly psychedelic band. From this image, you would probably
assume The Horrors were exactly that as the colours and effects that are
used in the image relate to those genres. The image, which is their
album cover, has quite a psychedelic aesthetic with the way the colours
are blending together, almost distorting the original image which seems
to be that of clouds and a sea. However, the colours while still bold are
quite faded from how vivid the colours of an actual psychedelic album
cover would be, giving it a calm vibe linking it to the indie scene.
The majority of the advert displays the album cover for Skying which
completely advertises it and would make it easier for the audience to
recognise it when it would be advertised in the media. This particular
advert doesn’t feature the actual band visually which could be a link to
how this is the first album released by The Horrors which doesn’t have
people on the cover. It’s quite basic, but also serves a purpose as it is
there to advertise this particular record. The focus on the album as the
product rather than the band as the product makes it so that people
would look more into the particular album rather than the band in
general.
The band name is displayed at the top of the image (which is the album
art for Skying) but it isn’t actually on the proper album art. It’s shown
here to tell the audience that The Horrors are the album artist. The
bottom third of the page shows quotes from well known magazines
including Q. This holds weight behind it because they are well-respected
magazines in the media industry. This means that it will mean more to
an audience if popular magazines rate this album highly. It also hints
that readers of these magazines will be interested in this music.