The magazine advertisement uses typography and imagery to strengthen the band's identity and brand. A custom font used for track names and the inclusion of the exact album artwork helps fans recognize the band and album. Red is used to encourage fast decisions and connote power, passion and danger, fitting the punk genre. The website maintains this consistent style across platforms. Interactive buttons promote the band's social media presence to reach older and younger audiences.
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
This magazine advert promotes a band's new album. It uses stylized lighting to spell out the band name, reflecting their image as performers. The color palette aims to depict an Arabian night sky, coinciding with the album's biblical theme. Reviews and awards are prominently displayed to increase interest. Connecting the album to a store makes it easy for readers to purchase. Visual elements like the band members framed in light create an iconic image. Consistent branding across the album artwork further boosts recognition.
The document analyzes the conventions used in three music album advertisements. It finds that the advertisements prominently feature the band's name in distinctive fonts to grab fans' attention. They use vibrant imagery consistent with the band's style and include buzzwords to generate intrigue about the new music. Additional details target serious fans by providing information on special editions and directions to the band's website or upcoming tours. By following these proven conventions of clear text, recognizable branding and supplemental details, the document concludes the advertisements will effectively attract their intended audiences.
The magazine advertisement focuses on promoting the band Kings of Leon and their new album "Come Around Sundown". It grabs attention through the band's name in bold font with shadowing and the album title centered in white letters. Additional information like the record label, website, and retailer to purchase the album are included to inform readers while further promoting the band, album, and labels. The background image relates to the album title and features light colors and palm leaves to create a summery feel that does not distract from the key details.
The document discusses several Indie digipak advertisements and how they convey information about the artist and target demographic through visual elements. Key points made include:
- Fonts, imagery, and designs are used to suggest a band's musical style and differentiate them from mainstream genres. Low saturation and abstract birds imply an alternative style.
- Location, costumes, and lighting are employed to build an artist's image and the themes of their music, like a graffiti background suggesting a rap artist's "street ties".
- Placement of information aims to engage the target demographic and entice wider audiences, such as listing hit songs or showing where to purchase the album.
- Reviews and reputable newspapers are cited to
The document provides details on potential album covers, DVD covers, and magazine advertisements for a band called The Wombats. For the main album cover, two symmetrical girls in 1990s outfits are featured to represent the nostalgia and fun of that era. A second proposed cover uses silhouettes from the band's upcoming music video to create continuity across formats. The DVD cover concept features the legs of a kissing couple represented in the video. Finally, a magazine ad design is presented using an image of a wombat rather than the band to showcase their personality in a creative, indie style.
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
This magazine advert promotes a band's new album. It uses stylized lighting to spell out the band name, reflecting their image as performers. The color palette aims to depict an Arabian night sky, coinciding with the album's biblical theme. Reviews and awards are prominently displayed to increase interest. Connecting the album to a store makes it easy for readers to purchase. Visual elements like the band members framed in light create an iconic image. Consistent branding across the album artwork further boosts recognition.
The document analyzes the conventions used in three music album advertisements. It finds that the advertisements prominently feature the band's name in distinctive fonts to grab fans' attention. They use vibrant imagery consistent with the band's style and include buzzwords to generate intrigue about the new music. Additional details target serious fans by providing information on special editions and directions to the band's website or upcoming tours. By following these proven conventions of clear text, recognizable branding and supplemental details, the document concludes the advertisements will effectively attract their intended audiences.
The magazine advertisement focuses on promoting the band Kings of Leon and their new album "Come Around Sundown". It grabs attention through the band's name in bold font with shadowing and the album title centered in white letters. Additional information like the record label, website, and retailer to purchase the album are included to inform readers while further promoting the band, album, and labels. The background image relates to the album title and features light colors and palm leaves to create a summery feel that does not distract from the key details.
The document discusses several Indie digipak advertisements and how they convey information about the artist and target demographic through visual elements. Key points made include:
- Fonts, imagery, and designs are used to suggest a band's musical style and differentiate them from mainstream genres. Low saturation and abstract birds imply an alternative style.
- Location, costumes, and lighting are employed to build an artist's image and the themes of their music, like a graffiti background suggesting a rap artist's "street ties".
- Placement of information aims to engage the target demographic and entice wider audiences, such as listing hit songs or showing where to purchase the album.
- Reviews and reputable newspapers are cited to
The document provides details on potential album covers, DVD covers, and magazine advertisements for a band called The Wombats. For the main album cover, two symmetrical girls in 1990s outfits are featured to represent the nostalgia and fun of that era. A second proposed cover uses silhouettes from the band's upcoming music video to create continuity across formats. The DVD cover concept features the legs of a kissing couple represented in the video. Finally, a magazine ad design is presented using an image of a wombat rather than the band to showcase their personality in a creative, indie style.
The document analyzes the digipack for Lana Del Rey's album "Born to Die". It discusses each element of the packaging including the front cover photo of Del Rey, the retro aesthetic and color scheme carried throughout. The back cover highlights the song titles and exclusives. Inside are bonus photos of Del Rey and lyrics pages conveying the melancholy themes through imagery like splattered blood. The CD itself features roses to symbolize the album's passionate yet dark sound.
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The document discusses conventions used in designing album posters and advertisements. It analyzes two posters - one for a skateboarding album and one for the band Gorillaz. Both posters use a similar color scheme of black and dark colors with a white focal point. They also have a similar layout with writing at the top and more text at the bottom. The skateboarding poster features a skater as the focal point to represent the genre of pop-punk music associated with skating. It aims to reveal little about the album to generate hype and discussion prior to release, in keeping with conventions for other posters in the genre.
The document summarizes the design choices for a digipak album cover for a post-hardcore band called "The Perfect Fall." The front cover features individual images of each band member to help build recognition. Font, colors, and effects were chosen to match post-hardcore conventions and appeal to the target audience of alienated youth. Specifically, a bold "Graffiti" font in white stands out, and a glass effect creates an aggressive feel. Inside pages continue the graffiti theme and credit those involved. An included lyric poster also uses the graffiti background for cohesion across materials. In total, the design strives to represent the genre while developing the band's image and relationship with their target fans.
The digipak cover for The Libertines features a medium shot of two band members, Carl Barat and Pete Doherty. One looks at the camera while the other looks down holding a cigarette. The band's name appears in a recognizable font. The disc features the band name in white text on black with the track list and copyright information. The back cover depicts all four band members in a faded image and features the track list again in an uncommon location.
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song names can entice audiences.
3) Visual elements in ads often relate to the album title or theme through imagery and colors to represent the style of music.
The document summarizes and analyzes the album covers of several popular indie/indie-rock bands' debut albums. It finds that most covers do not feature clear images of the bands themselves. Covers tended to be simple with large blank spaces, or featured unexpected images meant to intrigue audiences. According to the analysis, album covers aimed to attract attention through originality and shock value to appeal to indie audiences seeking independence from commercialism. The inclusion of band images was not necessary for success, and omitting them could be more attention-grabbing.
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
The document discusses several magazine advertisements for music albums. It describes various design elements used across the ads, including large artist images, prominent display of release dates and popular singles, and inclusion of website information. The goal of the ads is to quickly catch readers' eyes, convey key information about the artist and album, and drive sales of songs and albums.
This document analyzes the digipak packaging and print advert for two albums - The Killers' "Sam's Town" and Kings of Leon's "Only By The Night". It provides a detailed description of the design elements and photographic styles on the front and back covers and inside of each digipak package, noting elements like fonts, colors, imagery and their purpose in representing the band's image and style of music. It also analyzes how the print adverts effectively promote the albums by featuring the recognizable digipak cover artwork and key details about the release.
This document analyzes a magazine advertisement for Coldplay's album. It notes that:
- The bold, bubble letter font of the album name stands out against the colorful background to grab attention.
- The band's name is also in large font to promote the album and band.
- The bright colors and graffiti make the ad eye-catching to increase sales.
- The background represents the song "Every Teardrop is a Waterfall," making it familiar to readers.
- The release date is below the album name so readers see it immediately.
- A track name is included to encourage buying the album.
This document analyzes and summarizes several album covers and advertisements for music releases. It discusses how the imagery, colors and design of the covers/ads reflect the style, themes and messages of the music. Specific examples analyzed include album covers for This Wild Life and The Wonder Years, and advertisements for Weezer and Biffy Clyro singles. The document examines how the visual elements connect to and represent the lyrics, mood and stories within the songs.
This document discusses magazine advertisement layout styles and design elements. It notes that advertisements can take different formats like alphabet, big picture, Mondrian, or multi-panel styles. Text typically includes visuals, captions, headlines, copy, and signatures. Key elements featured are the product, artist, and title. Photography or graphics usually relate to the title, artist, and genre. The artist may or may not be featured depending on the case. Consistent branding is important to maintain across an artist's promotional materials.
The document discusses how the combination of a main product (music video) with ancillary texts (print productions) can effectively create and strengthen an artist's brand. It describes how the music video and print productions feature consistent themes of traveling and outdoor locations that communicate the artist's personality. Specifically, photos from the print productions were taken on Cadair Idris mountain in Wales to link the themes to the target audience. Fonts, editing styles, and image placements are also kept consistent between products to clearly link them together and reinforce the developing brand.
The document provides an analysis of media texts created to promote the album "Sigh No More" by the band Mumford and Sons. It summarizes the key conventions used across a music video, advertisement, and digipak design. These include rural locations, vintage costumes, and consistent aesthetics and imagery to create a cohesive folk image. Elements like direct address and incomplete narratives in the video also aim to intrigue audiences according to theories of star presence and absence. Overall, the analysis shows how the media texts work together to construct Mumford and Sons' public image and promote their album through conventional folk symbols and marketing strategies.
The document summarizes the promotional campaign created for the band Mumford and Sons to promote their album "Sigh No More". The campaign included a music video, magazine advertisement, and digipak. Common folk conventions were used across materials, including natural imagery, acoustic instruments, and vintage clothing to create a cohesive aesthetic and reinforce the band's folk image. The materials were also designed to have consistent color grading and typography to clearly link the video, advertisement, and digipak.
The digipak for You Me At Six's album "The Final Night Of Sin At Wembley Arena" follows conventions of the genre in several ways. It prominently displays the band name and album title. Imagery includes a dark, moody shot of the empty venue and a crowded shot from the concert. Extra content like two CDs, a DVD, and a booklet encourage fans to purchase the digipak. Contradictory shots of the empty and full venue convey how the band needs fan support to succeed.
Hannah Bennett created a promotional campaign for the band Mumford and Sons consisting of a music video, digipak, and advertisement. She aimed to create a cohesive folk image by using rural locations, vintage costumes, and maintaining consistency across the texts. Research into other folk artists informed the campaign's conventions. The rural settings, costumes, band presence, and typography worked to portray the band's metanarrative and challenge expectations while conforming to Dyer's star theory paradoxes. Cohesion was achieved through matching aesthetics, locations, and band portrayal across all three promotional media texts.
The document discusses key considerations for designing the website for a new indie band called "The Perfect Fall". It notes that the main tabs should be in a standard order like news, tour dates, images, videos and social media. It also stresses the importance of including prominent links to purchase music and merchandise to help grow the fan base. Additionally, it recommends including images of the band on the homepage to help them gain recognition while entering the market, but finding a balance to portray them as organic. Clear links to actively used social media pages are also deemed essential to deepen the connection with fans. Finally, the document suggests linking the website's theme to the band's album themes and style.
Este documento presenta una introducción a la informática, describiendo las partes principales de una computadora como la unidad central de procesamiento, memoria y almacenamiento, así como unidades de entrada y salida comunes. Además, explica brevemente los sistemas operativos y las generaciones de computadoras.
Hayley McCarthy created her first font using the website fontstruct.com. The interface provided simple shapes that could be placed on a grid to form letters. Though placement had to be done manually without copy and paste, Hayley found the interface easy to use. She created a rounded "A" and continued the style throughout the alphabet, checking the preview to see the developing typeface. Her final font used 20 shapes with simple curves and straight edges to make a clear sans-serif style. Hayley was pleased with the coherent and legible final font, though diagonals in some letters proved most challenging.
The document analyzes the digipack for Lana Del Rey's album "Born to Die". It discusses each element of the packaging including the front cover photo of Del Rey, the retro aesthetic and color scheme carried throughout. The back cover highlights the song titles and exclusives. Inside are bonus photos of Del Rey and lyrics pages conveying the melancholy themes through imagery like splattered blood. The CD itself features roses to symbolize the album's passionate yet dark sound.
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The document discusses conventions used in designing album posters and advertisements. It analyzes two posters - one for a skateboarding album and one for the band Gorillaz. Both posters use a similar color scheme of black and dark colors with a white focal point. They also have a similar layout with writing at the top and more text at the bottom. The skateboarding poster features a skater as the focal point to represent the genre of pop-punk music associated with skating. It aims to reveal little about the album to generate hype and discussion prior to release, in keeping with conventions for other posters in the genre.
The document summarizes the design choices for a digipak album cover for a post-hardcore band called "The Perfect Fall." The front cover features individual images of each band member to help build recognition. Font, colors, and effects were chosen to match post-hardcore conventions and appeal to the target audience of alienated youth. Specifically, a bold "Graffiti" font in white stands out, and a glass effect creates an aggressive feel. Inside pages continue the graffiti theme and credit those involved. An included lyric poster also uses the graffiti background for cohesion across materials. In total, the design strives to represent the genre while developing the band's image and relationship with their target fans.
The digipak cover for The Libertines features a medium shot of two band members, Carl Barat and Pete Doherty. One looks at the camera while the other looks down holding a cigarette. The band's name appears in a recognizable font. The disc features the band name in white text on black with the track list and copyright information. The back cover depicts all four band members in a faded image and features the track list again in an uncommon location.
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song titles can further entice audiences.
3) Visual elements in ads like colors, fonts, and imagery aim to represent the theme or style of the album to attract particular audiences. Consistency between the ad and album packaging helps recognition.
1) Magazine advertisements are a popular way for artists to promote their albums using conventional portrait images and information like the album title and release date placed at the bottom.
2) Ads typically use the album cover image to associate the advertisement with the album. Additional details like song names can entice audiences.
3) Visual elements in ads often relate to the album title or theme through imagery and colors to represent the style of music.
The document summarizes and analyzes the album covers of several popular indie/indie-rock bands' debut albums. It finds that most covers do not feature clear images of the bands themselves. Covers tended to be simple with large blank spaces, or featured unexpected images meant to intrigue audiences. According to the analysis, album covers aimed to attract attention through originality and shock value to appeal to indie audiences seeking independence from commercialism. The inclusion of band images was not necessary for success, and omitting them could be more attention-grabbing.
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
The document discusses several magazine advertisements for music albums. It describes various design elements used across the ads, including large artist images, prominent display of release dates and popular singles, and inclusion of website information. The goal of the ads is to quickly catch readers' eyes, convey key information about the artist and album, and drive sales of songs and albums.
This document analyzes the digipak packaging and print advert for two albums - The Killers' "Sam's Town" and Kings of Leon's "Only By The Night". It provides a detailed description of the design elements and photographic styles on the front and back covers and inside of each digipak package, noting elements like fonts, colors, imagery and their purpose in representing the band's image and style of music. It also analyzes how the print adverts effectively promote the albums by featuring the recognizable digipak cover artwork and key details about the release.
This document analyzes a magazine advertisement for Coldplay's album. It notes that:
- The bold, bubble letter font of the album name stands out against the colorful background to grab attention.
- The band's name is also in large font to promote the album and band.
- The bright colors and graffiti make the ad eye-catching to increase sales.
- The background represents the song "Every Teardrop is a Waterfall," making it familiar to readers.
- The release date is below the album name so readers see it immediately.
- A track name is included to encourage buying the album.
This document analyzes and summarizes several album covers and advertisements for music releases. It discusses how the imagery, colors and design of the covers/ads reflect the style, themes and messages of the music. Specific examples analyzed include album covers for This Wild Life and The Wonder Years, and advertisements for Weezer and Biffy Clyro singles. The document examines how the visual elements connect to and represent the lyrics, mood and stories within the songs.
This document discusses magazine advertisement layout styles and design elements. It notes that advertisements can take different formats like alphabet, big picture, Mondrian, or multi-panel styles. Text typically includes visuals, captions, headlines, copy, and signatures. Key elements featured are the product, artist, and title. Photography or graphics usually relate to the title, artist, and genre. The artist may or may not be featured depending on the case. Consistent branding is important to maintain across an artist's promotional materials.
The document discusses how the combination of a main product (music video) with ancillary texts (print productions) can effectively create and strengthen an artist's brand. It describes how the music video and print productions feature consistent themes of traveling and outdoor locations that communicate the artist's personality. Specifically, photos from the print productions were taken on Cadair Idris mountain in Wales to link the themes to the target audience. Fonts, editing styles, and image placements are also kept consistent between products to clearly link them together and reinforce the developing brand.
The document provides an analysis of media texts created to promote the album "Sigh No More" by the band Mumford and Sons. It summarizes the key conventions used across a music video, advertisement, and digipak design. These include rural locations, vintage costumes, and consistent aesthetics and imagery to create a cohesive folk image. Elements like direct address and incomplete narratives in the video also aim to intrigue audiences according to theories of star presence and absence. Overall, the analysis shows how the media texts work together to construct Mumford and Sons' public image and promote their album through conventional folk symbols and marketing strategies.
The document summarizes the promotional campaign created for the band Mumford and Sons to promote their album "Sigh No More". The campaign included a music video, magazine advertisement, and digipak. Common folk conventions were used across materials, including natural imagery, acoustic instruments, and vintage clothing to create a cohesive aesthetic and reinforce the band's folk image. The materials were also designed to have consistent color grading and typography to clearly link the video, advertisement, and digipak.
The digipak for You Me At Six's album "The Final Night Of Sin At Wembley Arena" follows conventions of the genre in several ways. It prominently displays the band name and album title. Imagery includes a dark, moody shot of the empty venue and a crowded shot from the concert. Extra content like two CDs, a DVD, and a booklet encourage fans to purchase the digipak. Contradictory shots of the empty and full venue convey how the band needs fan support to succeed.
Hannah Bennett created a promotional campaign for the band Mumford and Sons consisting of a music video, digipak, and advertisement. She aimed to create a cohesive folk image by using rural locations, vintage costumes, and maintaining consistency across the texts. Research into other folk artists informed the campaign's conventions. The rural settings, costumes, band presence, and typography worked to portray the band's metanarrative and challenge expectations while conforming to Dyer's star theory paradoxes. Cohesion was achieved through matching aesthetics, locations, and band portrayal across all three promotional media texts.
The document discusses key considerations for designing the website for a new indie band called "The Perfect Fall". It notes that the main tabs should be in a standard order like news, tour dates, images, videos and social media. It also stresses the importance of including prominent links to purchase music and merchandise to help grow the fan base. Additionally, it recommends including images of the band on the homepage to help them gain recognition while entering the market, but finding a balance to portray them as organic. Clear links to actively used social media pages are also deemed essential to deepen the connection with fans. Finally, the document suggests linking the website's theme to the band's album themes and style.
Este documento presenta una introducción a la informática, describiendo las partes principales de una computadora como la unidad central de procesamiento, memoria y almacenamiento, así como unidades de entrada y salida comunes. Además, explica brevemente los sistemas operativos y las generaciones de computadoras.
Hayley McCarthy created her first font using the website fontstruct.com. The interface provided simple shapes that could be placed on a grid to form letters. Though placement had to be done manually without copy and paste, Hayley found the interface easy to use. She created a rounded "A" and continued the style throughout the alphabet, checking the preview to see the developing typeface. Her final font used 20 shapes with simple curves and straight edges to make a clear sans-serif style. Hayley was pleased with the coherent and legible final font, though diagonals in some letters proved most challenging.
Hayley McCarthy documented the construction of a contents page by taking screenshots of progress and compiling them into a time lapse video using iMovie. She dragged 33 screenshots into iMovie, adjusted the duration of each clip to 0.5 seconds to create a time lapse, and effectively documented the construction process in a simple way using the video editing software.
The document discusses using the paintbrush tool in Adobe Photoshop or similar software. It describes layering a white paintbrush under a gradient to add tone. Experiments were done with smoother lines versus zigzags. The paintbrush tool allows for creating finer details and outlining images while experimenting with different brush sizes and line types. Mistakes can easily be fixed by deleting layers.
The document describes how the author used the path tool in Adobe Illustrator to create continuity between the masthead and inside pages of a magazine. Specifically, the author made the letter "h" in "Fresh" continue down the page in a curve and then back up to incorporate the issue number and slogan. First, the author drew a curved path using the pen tool while holding shift. Then, the type tool was used to add text that follows the curve of the path. This created the effect of text bending around the curve to fit within the magazine layout.
Hayley McCarthy created a transparent image in Photoshop by removing the sky from a photo of Norwich. To retain the transparency when transferring the image to InDesign, she saved it as a .PNG file. She used the smallest compression to keep image quality high while minimizing file size. Then in InDesign, she placed the .PNG image and saw that the transparency allowed background elements to show through as intended.
The video uses techniques like double exposure to explore juxtapositions between urban and nature, black and white, and unity and disintegration. Double exposure was used to enhance imagery rather than as a special effect. Mocha and After Effects were used to track movements and overlay exposures of a person onto tree footage. Shots include a close up of a bare back to portray intimacy from a low angle, an extreme close up of a hand with overlaid cracked paint, and an end credit shot created through filming water droplets in an inch of water in a tank.
Este documento presenta una introducción a la informática, describiendo las partes principales de una computadora como la unidad central de procesamiento, memoria y almacenamiento, así como unidades de entrada y salida comunes. Además, explica brevemente los sistemas operativos y las generaciones de computadoras.
Rosenberg Orthodontics provides orthodontic care for children and adults in Williamsburg, Brooklyn. Dr. Phillip Rosenberg utilizes the latest technology to treat all phases of orthodontics, including initial examinations, interceptive orthodontics for children ages 7-11, and traditional orthodontics using braces and Invisalign. The goal is to provide each patient with exceptional, compassionate care and a beautiful functional smile.
1. The document discusses techniques used in Adobe After Effects to create a double exposure effect from time lapse footage. Key steps included duplicating the time lapse layer, adjusting one layer's color to match the original, and shifting it to overlay the images.
2. One layer was placed in monochrome to more easily see the contrast from layering clips. The green screen background was removed using the keylight tool, and screen matte was used to define the figure's edges for the double exposure.
3. An alpha layer was applied as a mask to the time lapse composition, creating the double exposure effect by leaving the outlined silhouette. Further depth could be added by manipulating shadows, though the
This document provides an analysis of the opening title sequence for the TV show True Detective. It describes various shots from the sequence in detail, noting aspects like shot length, type, angle, mise-en-scene, and how effects like double exposure are used. It praises the sequence for its symbolic religious imagery and how it portrays the internal struggles of characters through layered shots. The analysis seeks to understand the technical aspects of how the sequence was created and draws inspiration for other title sequences.
The document describes the steps to create a badge using Photoshop. It involves using the polygon tool to make a 14-sided star shape, duplicating and rotating the layer to form a puff-like shape, filling layers with shades of grey, and adding text to complete the badge design. The process results in a multi-layered badge icon that can be used as a skill development badge.
The document describes the steps to create a barcode brush in Photoshop:
1) A 1px wide by 100px tall document was made and filled with black to create a brush preset.
2) The brush preset was used to create a new barcode by selecting the brush tool and drawing vertical lines while holding shift.
3) Additional settings were applied to the brush like 130% spacing and 0% scatter with 100% count jitter to generate the barcode pattern.
This document provides an introduction to analytics for marketers. It discusses defining measurement plans, implementing analytics, and refining measurements. Common digital strategies like ecommerce, lead generation, content, and branding are outlined. The document also covers setting up analytics by defining dimensions and metrics, actions and events, time metrics, and properties. It discusses using analytics for audience, acquisition, behavior, conversions, and multi-channel funnels including attribution modeling.
The document analyzes two music advertisement posters. It discusses various design elements and conventions used in the posters, such as the main images featuring the bands, album names, quotes and reviews from music magazines, release dates, and ways to purchase the albums. Typography, color schemes, and composition techniques are examined in conveying genre and promoting the products. Key conventions like the artist and album names, reviews, and purchase information are discussed alongside ways some elements subvert typical conventions.
The document summarizes an advertisement for the album "Skying" by the band The Horrors. It was advertised seven months after its release in an adult-oriented magazine, suggesting it was well-received. The Horrors are described as indie rock, post-punk, and neo-psychedelic. The album cover features psychedelic colors and effects to represent this neo-psychedelic sound. The majority of the ad features the album cover to promote the album itself over the band. It includes praise for the album from respected music magazines, describing it as "Album of the Year."
The document summarizes an advertisement for the album "Skying" by the band The Horrors. It was advertised seven months after its release in an adult-oriented magazine, suggesting it received a good reception. The Horrors are described as indie rock, post-punk, and neo-psychedelic. The album cover features blurred colors in a psychedelic style. The majority of the ad features the album cover to promote recognition. Quotes from respected music magazines praise the album as the best of the year, which would honorably promote sales. The ad follows the color scheme of the actual album cover to clearly connect them.
The magazine advertisement uses design elements to promote the band's image and brand identity. It replicates aspects of the album cover and music videos to create consistency across media. Specifically:
1) The ad for The Enemy emulates a train timetable to reference the album title and promote an anti-mainstream image. Font, colors and background match the album cover and posters.
2) Kaiser Chiefs' ad uses bright colors and retro design to suggest influence from 1980s music and convey authenticity. Font and album photo match the cover.
3) Stereophonics' ad shows the band in typical indie attire to seem relatable. Font and historical background image connect to the album cover and WWII-
This document analyzes two magazine advertisements for music albums. [1] The first ad is for the band Biffy Clyro's album "Only Revolutions", showing a colorful image relating to revolution on the album cover. The ad uses consistent colors and typography to clearly brand the band. [2] The second ad is for Fall Out Boy's greatest hits album "Believers Never Die", featuring a skeleton image relating to the album title. It lists popular past singles to attract existing fans and uses formal fonts with an artistic image. [3] Studying these ads provided ideas on ad structure, branding, and promoting an album to target audiences that the document's author can apply to their own music video
Lower Than Atlantis promoted their album Changing Tune through various methods including posters, magazine advertisements, and social media. Their poster advertising their album tour was included in Kerrang! magazine and placed near tour venues to target relevant audiences. They also promoted the album on their website and social media platforms. You Me At Six promoted their album Hold Me Down through posters showing the album cover and brief text about the release. To promote their later album Sinners Never Sleep, they partnered with Thorpe Park theme park whose TV advertisement and in-park music featured one of the band's songs from the album.
The document provides an analysis of a magazine advertisement for the album "Skying" by the band The Horrors. It summarizes that the ad appeared 7 months after the album's release, suggesting it was still receiving attention. It describes The Horrors as an indie/psychedelic rock band and analyzes the psychedelic-inspired album artwork. The majority of the ad displays this album artwork to clearly advertise it. Quotes on the ad from respected music magazines praise the album, and the ad aims to appeal to readers of these magazines and fans of the label XL Recordings.
The document analyzes the packaging of 5 Seconds of Summer's self-titled debut album. It summarizes that the front cover features the band members, which will be recognizable to fans and attract interest. The album title is prominently displayed at the top as is conventional. Throughout the packaging, a consistent black, red, and white color scheme and hand-drawn doodles create continuity and a personal touch. Multiple versions were released with different bonus tracks to encourage collecting. The packaging aims to present the band and their music as fun and appealing to their target demographic of adolescents and young adults.
Analysis of Magazine Posters and Digipaksjkfernandes17
The document analyzes magazine posters and digital packages (digipaks) for various albums. It summarizes the key elements included in the posters and digipaks such as the artist name, album name, release date, featured songs, and graphics. The document notes that the posters and digipaks use similar graphics, fonts, and color schemes to create synergy between the promotional materials and final album product.
G324 excellent examples of research and planning Graveney School
The document provides examples of research and planning for a level 4 coursework on media production. It includes several slides analyzing magazine advertisements for indie rock bands such as The Enemy, Kaiser Chiefs, and Stereophonics. The slides examine the advertisements' design elements, references to the bands' album covers and music videos, and how they target a young adult audience through their imagery, fonts, and intertextual references in order to appeal to fans of indie rock music.
This document analyzes and summarizes four different advertisements for music albums from various indie/alternative bands.
The first ad for Kings of Leon's album uses warm, faded colors and lacks an image of the band, since their popularity no longer requires promoting their image. The second ad for John Legend & The Roots contrasts with bold colors and a black and white photo of the band performing. The third ad for Stereophonics includes the band's photo to promote a new, mainstream-oriented image. The final ad for Frankie Rose and The Outs uses bright colors and illustrations instead of the band's photo to create mystery and intrigue around an unknown new group.
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
The document discusses how the Kaiser Chiefs engaged their audience through the printed materials for their album "Yours Truly, Angry Mob". It describes the minimalist-inspired album cover which features the faces of the band members, drawing attention to existing fans. The plain design also promotes the idea that the audience should focus solely on the music. Similarly, the black and white poster draws older audiences while promoting independence to younger fans. Both materials engage audiences through their direct address and simplicity, taking inspiration from minimalist art movements to focus on the music.
The advert for Blink-182's album "Neighborhoods" uses a simple color scheme of black and white to establish the band as part of the rock genre. The large image of the album cover stands out against the black background to catch readers' attention. Unlike many ads, it does not feature images of the band members, possibly because this is their first album after a six-year hiatus. The minimal text highlights key information about the album in a concise way that creates intrigue and encourages people to learn more by buying it. The fonts used also clearly associate the band with the rock genre through mirrored letters and straight edges atypical of other genres.
The document analyzes magazine names and how their names convey meaning. It discusses how names use phrases, connotative words, compound words, and acronyms to appeal to audiences. For example, it notes that Q's magazine name is an acronym that looks like a record, NME is also an acronym that sounds like "enemy" to emphasize competition, and Rolling Stone uses a compound word from the band name to appeal to alternative rock fans. The document examines how magazine names create impressions through linguistic elements.
Kerrang! is a UK-based magazine published weekly that is devoted to rock music. It has a circulation of 43,400 magazines and targets a wide rock audience, covering various rock genres. The magazine's name, font style, and black background are designed to appeal to a rebellious rock audience. It promotes various rock bands to entice readers and doesn't rely on traditional advertising, implying it already has a large, knowledgeable audience.
Muse promoted the release of their album "The Resistance" through a multi-pronged marketing campaign. This included a TV advert that aired on music channels featuring their new single, images relating to themes on the album, and quotes praising the music. They also advertised on their website, social media, and instant messages to target teenage fans. Additionally, Muse received media coverage in magazines like Q that interviewed band members and described the album's recording. The band performed on TV shows and at awards events around the album release to further promote the new material.
- Pink Floyd were an influential English rock band formed in 1965 known for their progressive/psychedelic music and elaborate live shows.
- Their 1973 album "The Dark Side of the Moon" was a commercial success, spending over 14 years on the Billboard chart and selling over 40 million copies worldwide.
- The album's minimalist front cover features the band's logo refracted through a prism, representing unity diffracted, leaving an absence of unity. This simple yet profound design became iconic.
This document discusses various double exposure techniques used in video editing. It evaluates both successful and unsuccessful elements of each technique. Some techniques create high contrast between the figure and background through overlaying footage or adjusting colors. However, techniques relying on specific footage may have inconsistent results. Subtle techniques blending the figure into the background are also discussed. Overall, the document explores different double exposure variations and how to effectively create contrast while maintaining visual interest.
The document discusses adding a vignette effect to double exposure footage in After Effects. It describes creating a solid cream-colored background layer, then adding a black solid layer on top to act as the vignette. An ellipse shape layer is used to create a mask that subtracts the center, forming a black frame around the footage. The mask feather and opacity are adjusted to soften the edges and create a gradual gradient for the vignette.
Hayley McCarthy experimented with two-point lighting and one-point lighting for a photography subject wearing glasses. Two-point lighting reduced shadows on the face but created background shadows, while one-point lighting created artistic shadows on the face and eliminated glare on the subject's glasses, proving to be a more effective lighting setup.
A student named Hayley McCarthy used a clipping mask technique in Adobe Photoshop to make a barcode image fit inside a circle shape. She selected the barcode layer and placed it above the circle layer, then right clicked the barcode layer and selected "Create Clipping Mask" which hid the parts of the barcode image outside the circle shape, leaving only the portion inside visible. This allowed her to achieve the desired effect of the barcode fitting within the curve of the circle.
The lasso tool allows a user to manually draw a selection area to isolate parts of an image for editing, unlike automatic selection tools that may include unintended areas. The document describes using the lasso tool to precisely select and delete a grey background from a sketch, zooming in for accuracy. Pressing delete removed the selected area, and deselecting disengaged the selection tool.
The document discusses using the smudge tool in Adobe Photoshop to remove blemishes from images. It explains that the smudge tool is effective for blending objects and removing blemishes by smudging color in a circular motion. The smudge tool was set to 30 px to cover the area being edited, and overuse can result in a flattened image. Steps are provided on how to select the smudge tool and use it to remove a red blemish by smudging the color in a circular motion.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
2. Maintaining a limited palette of black, white, and red, this
creates a cohesive design that would otherwise be quite chaotic
considering the nature of the font combinations. Red as a colour
is a stimulant, encouraging fast decisions, as well as connoting
power, danger, and passion; all of which are synonymous with
the punk genre.
The whole advert is centred around typography,
with each separate track name also illustrated in
the same edgy, brush styled font on their
Youtube channel. The slight variations of each
letter, especially noticeable in the ‘L’ and ‘G’
letters suggests that this is a custom font made
especially for this purpose. As this is a unique
font this can form part of the band’s brand
identity, becoming somewhat of a logo which the
audience can recognise. Another connotation of
this would be that in the time it would take to
create a hand-written font for each track would
be time consuming, suggesting that the band
have invested lots of time and care into this
album, and are keen to highlight each track as
an individual, yet maintaining the same house
style brings together these tracks under this
album.
As we live in a media saturated society, web
addresses are increasingly common within
advertisements. Enabling potential purchasers
(existing fans especially) to engage further with
the band and the album due to this cross-
platform presence.
Interactive buttons to promote
their social media presence,
allowing the band to
continually inform their
followers using a free service.
With the potential for live
updates, having accounts on
a wealth of sites reaches a
wider audience, with much of
the older target audience
stereotypically possessing at
least one of these accounts,
rather than having the
majority of these as you
would expect from a younger
target audience.
Placed in the top left corner, an
embedded Soundcloud media
player allows for free streaming
of the artist’s track. The offers a
listener unfamiliar with the band
a chance to instantly listen to
their tracks for free, without
committing to buying the album
advertised. In turn, the band
has utilising the increasingly
popular streaming medium to
attempt to widen their audience.
The website’s house style is
similar to the magazine
advert, creating a
recognisable consistency
across these platforms and
strengthening the band’s
brand identity.
The album artwork featured in
the magazine advert, reiterating
this imagery for the audience to
recognise when they come to
purchase it. Immediately
beneath this image is a
hyperlink to iTunes where it is
possible to download the album
advertised, continuing the
intended purpose of the advert,
to entice the audience to buy
the album.
Web Address
Album Artwork
By including the exact album artwork in the
advert, this strengthens the brand identity,
enabling the audience to associate these two
images when they come to purchase the album.
If the band was to have contrasting imagery, this
would weaken the brand identity, creating a
confusing aesthetic which would be difficult for
the audience to recognise. Acting almost as a
logo, the artwork is extremely significant to
attract those who aren’t yet familiar with the
band, representing both themselves and the
album in a limited space.
Font
https://www.youtube.com/user/thekingbluesofficial
Referring to Stuart Hall’s encoding and decoding
theory, I believe that the use of a grungy, bold
font is encoded to connote the band’s genre,
with the intention for a media literate audience to
link these visual typographic clues with their
predominantly punk genre, which would form the
dominant reading. After completing further
research, I have discovered that this band are
considered the first to coin the term ‘ukulele
punk’, fusing together punk and folk into a hybrid
genre.
Colour
Logos
From left to right: Transmission Recordings Ltd who are their
record label, Jaegermeister who host live events which combine
both music and promote their line of alcoholic drinks by the
same name as well as award ceremonies, and finally Money
Clothing, who at the time of the album release produced limited
edition t-shirts with the album artwork, likely as this is the last
album by the group, acting as somewhat of a souvenir.
Buzz Words
“The final chapter” denotes an ending, here
meaning that the band is splitting up, which was
announced on their website. This gives real
significance to this album, with it becoming the
ending of the band, encouraging the audience to
buy the album for this reason. The word “final” is
especially effective as a buzz word, stating the
significance of this statement even from a
glance.
Platforms
Available across multiple platforms, this offers a
greater potential to buy the album. The
proliferation of hardware and content has made
it even easier to download albums and songs
onto multiple devices that most own at least one
of. CD’s tend to be more popular with an older
target audience or more dedicated fans who
enjoy having a physical copy to act almost as a
trophy. The possibility of having a ‘limited edition’
vinyl would also prove popular amongst the avid
fans, with vinyl's becoming increasingly popular
once again. By covering the main media
platforms for music distribution, this once again
widens the potential revenue, with all of this
financed by the record label.
Release Date
Absolutely vital for the audience to be aware of
when they’re able to buy the album, by it already
being released by the time this advert came to
print in Artrocker magazine, this enables the
audience to immediately purchase it if they
wanted to. Sometimes, by having a later release
date, this could mean that the more casual fans
forget about the release date, lowering the
potential sales.
The King Blues
Artrocker Magazine 2012
3. The representation of past ideals and
fashions in today’s arguably postmodern
society forms what Jameson calls
‘contemporary nostalgia culture’ whereby
texts are reproduced to give the illusion that
these things still happen. For example,
indie culture is accountable for the
appropriation of vintage clothing, Levi-
Strauss’s theory of bricolage (1976)
whereby there is a re-contextualisation of
objects to communicate new meanings.
The filmic aesthetic of the poster would be
considered ‘vintage’ and hence a reflection
on the past, with the warm tones offering
positive connotations, fitting with the
nostalgic undertones of the advert. Applying
Stuart Hall’s encoding and decoding theory,
the album title ‘Souvenir’ can be decoded
by the audience as a nostalgic piece, paring
it with the main image of a stick of rock
evoking memories of the beach. Beach
holidays in themselves used to be the place
to go on vacation before package holidays
in the 1950’s, once again reflecting back on
the past.
Main Image
Album Artwork
Conventionally featuring the same album
artwork on the advertisement, this
strengthens their brand identity as well as
enabling the audience to recognise the
image from the advertisement when they
purchase the album. This particular artwork
is actually a hyperrealistic painting by Sarah
Graham, with the Kaiser Chiefs
commissioning her having been inspired by
Blackpool, with a stick of rock being the
“perfect British example” of a souvenir,
sharing the same name as the album title.
http://www.thecomet.net/news/hitchin_artist_creates_a
rtwork_for_kaiser_chiefs_souvenir_album_1_1350275
Kaiser Chiefs
Q Magazine 2012
Images
The images bordering the edge are actually
the Kaiser Chiefs previous album artworks.
Considering once again the album title of
‘Souvenir’, this is once again evoking
nostalgia, with each album a souvenir of
this each time period. Apart from being
nostalgic, the album itself is a compilation
of singles from 2004-2012, so it is likely that
the albums featured have tracks that are
going to appear on the album advertised.
The arrangement also reminds me of vinyl
covers, a platform that has also been
appropriated by indie culture. Interestingly,
despite each album artwork being
significantly different in relation to each
other, the gradient background and overall
colour grading helps unify the composition.
Tracks
By including the number of singles on the album draws attention to
the overall quality of the album, mainly aimed at newer fans. A
compilation album offers the opportunity for said fans to purchase all
of their “hit” singles in one album, rather than going to the trouble of
searching through each album separately. Also the offer of “2 brand
new tracks” gives an incentive for existing fans who will most likely
already own the existing tracks on the album.
Release Date
Necessary in order for the audience to know when to purchase the
album. As this has a release date later than when the advert was
printed, this does run a risk of being forgettable by the audience, with
an “out now” release date enabling them to purchase the album
immediately if they wish. This however is not a focal point on the
page, perhaps suggesting that as the Kaiser Chiefs are a mainstream
band with a larger fan base, it is anticipated that the album will sell,
having a larger social media presence that can continually remind
their younger target audience.
Website Address
Looking at the website, the vintage house
style remains consistent from this
advertisement, synonymous with the indie
genre. A content-packed website featuring:
Instagram feed, Twitter feed, tour dates,
music videos, and latest news, this offers
fans a chance to further engage with the
band across multiple platforms. There is
also a button to follow them on Spotify, a
streaming website which is becoming
increasingly popular. The play count of
streaming music has recently been
acknowledged in the Top 40 Chart rating,
giving bands a greater potential to bring
exposure to their records through little to no
cost from the viewer; Spotify can be used
as a free service without subscription.
Soundboard
A novel online application whereby you can
hear snippets of popular Kaiser Chief songs
by clicking on the segments of rock.
Carrying across the ‘souvenir’ rock theme
and further cementing this imagery into the
audiences mind, the similar blue and pink
house style is carried across, with the blue
and white striped banner connoting a beach
hut when paired with the visual clues from
the advert. This combination of elements
strengthens their brand identity,
demonstrating a cross-platform presence
both in print and online. The banner at the
bottom further advertises the album,
featuring the album artwork which would be
recognised by the audience, as well as a
release date and hyperlinks to retailers of
the album.
QR Code
Requiring a smartphone, this assumes that
the audience media literate enough to
recognise this as a QR Code and take
action in scanning it. Connoting a younger
target audience for this reason, the code in
itself is somewhat of a novelty also, yet is a
far more stylish way to illustrate a website
address rather than having it fully typed out.
Band Logo
A modern, sans-serif font suggests a band that is clean-cut,
mainstream, and perhaps even part of the pop genre. However,
combining this with the use of album artwork rather than a close up
image of the band, this brings in the artistry of the indie genre. Being
encompassed by two rectangles makes a statement, similarly to a
stamp, connoting that the band is proud to put their name to this
album, with it being a large focal point on the page. By also placing
the band name and album title within the artwork in the stick of rock,
this could suggest that just as the text would run through the rock,
their values and beliefs are evident throughout this album, especially
considering that it is a collection of their singles.
Platform
The lacking mention of what platforms this album will be available is
unconventional of a magazine advertisement. Perhaps due to the
younger target audience, it is assumed that they will access the
album through their usual means and do not require this information.
However, on the online banner advert, the iTunes and Amazon logos
are present, making it peculiar as to why they have not been
consistent with this inclusion.
Logos
There is also no mention of any record
labels or distributors within this advert, with
the only imagery present that relating
directly to the band. This could signify that
this album is a direct product of the band,
and once again, stands for their beliefs and
values. By having other companies logos
this could distract away from the artistry
that I believe they have encoded through
their use of imagery (Stuart Hall’s encoding
and decoding theory) hence choosing to
leave this information out.
Reviews
Once again, there is an unconventional lack
of reviews in this advert, suggesting that
this album is personal to the band, and it is
their offering to the fans. Perhaps connoting
that other institution’s opinions of the album
is not a concern of theirs.