Magazine Advert Analysis

1. Magazine Advert
Analysis

2. The band name is spelled out
in the style stage lights spell
things out. This reflects their
image as a performing band
and helps associate them
with the industry. The
increased validity makes
people more comfortable
with consuming their
produce.
‘THE KILLERS’ is centred, and is
white in colour. This pops it out
from its purple background
further helping the brand stand
out.
The colour pallet is an attempt to
simulate an Arabian themed night sky.
This coincides with the theme of the
album, which incorporates a biblical
‘wise men’ aspect. The Arabian
element is driven home by the mosaic
style of the background, other things
to note are the date trees to the right
of the frame and rolling silhouetted
hills. All of these things construct a
theme which runs into the album
itself, creating a sense of synergy.
The purple and yellows
flow into a black, where
much of the information
is held. The use of a basic
colour helps push the
necessary information to
the front of the page,
which emphasises it.
In this day and age the only links to other
platforms required is a website. The website
linked in the poster will take to you all the
other information you might need about the
albums release.
Because of the information
present one could assume
that this poster is not
intended for a potential
audience, and rather strives
to remind fans of its release,
keeping the release fresh in
fans memories, making them
more likely to be motivated
to want to go out and buy it.
There is very little text in
comparison to all the
other things there. This
means that against the
text heavy articles of the
magazine, this advert
stands out. This is useful
for attracting attention
and maximising exposure

3. This advert uses the same artwork as the
actual album ‘Slipway Fires’. This means the
artwork itself functions as an icon potential
buyers will recognise the image if they see it
in stores
The texture of the advert
creates a rustic experience.
The deliberate nicks and
scratches are reminiscent of
an older magazine, or are
reinforcing a ‘vintage’ style.
This may either be done to
appeal to an indie market or
perhaps even an older
demographic.
The inclusion of the band
members within the advert
creates a sense of personal
connection. By being familiar
with the bands physical
appearance you are more
likely to recognise them. This
creates more public exposure
and that can reflect on
popularity.
The colour scheme is fairly
simplistic, sticking to dark
blue and black tones. The
filter creates a washed out
tone. The washed out tone
can feed into the vintage
approach because as paper
ages, he ink wears away,
giving the washed out effect.
The band members are positioned with a bright light
behind them. This paints a picture of them as icons,
similar to icons in Christianity, with an aura of light
around their heads. Creating this comparison is key
when it comes to marketing the group as an icon.
The font size decreases as the
text moves down the page.
This method of presenting
text helps guide the eyes
through the path they are
supposed to follow when
taking in information from
this page. By keeping the
information concise you
aren't overloading the reader
making it more likely they will
remember the advert.

4. This is an advert with a very
clear cut colour scheme. The
band itself is from the
Britpop revival, or mod
revival. This incorporates a
red/white/blue pallet which
is seen throughout the
culture, and is present
frequently throughout this
poster. By associating
yourself with these colours
you can more easily identify
with members of the
movement, or have your style
be more easily recognised by
an outsider.
The poster has included the
notion that the band are
celebrating an anniversary. The
revival of their first album is a
great way to pick up new
listeners and reward the old
ones.
This poster includes a quote from
the reputable music magazine
‘NME’ with an impacting claim that
it is ‘THE BEST BRITISH ALBUM OF
ALL TIME’. Such a claim, despite its
hyperbole carries an attractive
element, current fans won’t
dispute it, and new listeners will try
to dispute it. Either way you have
people listening to the music.
Additionally there are other
reviews wrapping the centre text.
These all are there to, primarily
stand as their own reviews, but
secondarily they are there to
reinforce the headlining review
from NME.
At the bottom of the page there is an affiliation of
the CD/DVD/Multimedia store HMV. Connecting the
album with the store gives readers the location at
which they can buy this. Making the connection
easier for the audience to make increases the
chance of a sale.
The album artwork is printed just
to the left. All of the Stone Roses
artwork follows a similar style of
illustration. This creates a brand
image that increases the
recognisability factor which will
inevitably increase sales.