The video uses techniques like double exposure to explore juxtapositions between urban and nature, black and white, and unity and disintegration. Double exposure was used to enhance imagery rather than as a special effect. Mocha and After Effects were used to track movements and overlay exposures of a person onto tree footage. Shots include a close up of a bare back to portray intimacy from a low angle, an extreme close up of a hand with overlaid cracked paint, and an end credit shot created through filming water droplets in an inch of water in a tank.

1. ADBNE 2013 –Opening Titles
Promotional Video Analysis
Hayley McCarthy

2. Using the theme of binary, Studio Breeder explored various elements of juxtaposition through the use of “double exposure and motion.” Comparisons between urban and nature, black and white, and unification and disintegration were all explored within this 3:46 opening sequence for Analogue/Digital Brisbane Creative Conference.
Double exposure has been used here to illustrate and enhance imagery, rather than being a gimmick as part of a “special effects extravaganza” (Jon Gow1992). This is something which I particularly admire, and want to utilise within my own video
http://vimeo.com/66487989

3. Mocha, a 3D mapping software, and After Effects was used to create the double exposures in this video. The movements were tracked and overlaid on the tree footage, resulting in this clip moving seamlessly with the ladies’ movements. This offers a unique take on multiple exposure, with both clips mimicking the person’s movement.

4. Shot Length: 0:48-0:52 (4 sec) Shot Type: Close Up –Bare back, CU portrays intimacyShot Angle: Low Angle -Indicates power, dominance, matched with imagery of the sea confirming this
MiseEn Scene: Two main things strike me about this shot. Firstly, I love the texture captured in the high angle shot of the sea, with the fluid movements creating a captivating image. The movement of the person is also very interesting, with the person’s head originally bowed, suggesting the feeling of being overwhelmed; matching well with the use of double exposure.

5. Shot Length: 1:41-1:44 (3 sec) Shot Type: Extreme Close Up –Hand extremely symbolic, focusing on minor details of a personShot Angle: Low Angle –Slight low angle most likely used to capture the definition and shadows of hand for the purpose of the multiple exposure.
MiseEn Scene: In previous videos I have studied, double exposure is often overlaid over medium and long shots which focus on the character’s face. It is interesting to see such effect used in a ECU of a hand, and works vey well. The overlaid image appears to be of cracked or peeling paint, referencing the juxtaposition of natural and urban forms used within this video.

6. Shot Length: 3:26-3:34 (8 sec) Shot Type: Close UpShot Angle: High Angle –Directly above tank with water
MiseEn Scene: Used as the end credit, I really admire how this effect was created mainly during filming. The image on the right shows how this clip was created: a large tank filled with around an inch of water with a piece of paper sitting beneath this tank, water dropped into tank from above, creating ripples seen below. This is definitely an interesting way of creating effects without using post production software (e.g. After Effects). This also appears quite simple to do presuming the equipment is available, and could be used to create a water effect as part of a double exposure.
Image above: http://www.watchthetitles.com/articles/00283-ADBNE_2013