1. Your Love Is A Lie-Simple Plan
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Your Love Is A Lie was simple plans second
single and had a lot of promotion. To promote
the song a 30 second preview was made to
tease the fans of Simple Plan. Due to its
popularity the song was performed at the
closing ceremony of the winter Olympics 2010
which is major promotion for the song. Simple
Plan also have their own twitter as group but
also as individuals so each band member could
promote the song via social networking sites.
Simple Plan also have their own website where
they promote their songs by putting 30 second
snippets on, but they also sell merchandise to
promote the song.
http://www.simpleplan.com/album/simple-plan
This is a link to Simple Plans official website and the album Your love is a lie was
taken from.
This is the bands official twitter page.

2. Your Love Is A Lie-Simple Plan
Extension of income Due to Simple Plans website fans all over the
world could access it and look at their music.
Also on their website there’s a link to ‘store’
where you can purchase merchandise such as t-
shirts which are a great way to advertise the
band and to gather more fan which would bring
in more money for the band. You can also
become a member of the Simple Plan fan club
where you would receive first chance offers to
buy their tickets and other merchandise.
Simple Plan also has their own VEVO channel
which is watched by millions throughout the
world and also anyone can access it there’s no
country restrictions. On their website there’s
also a link where you can request to hear one of
Simple Plans songs on the radio which is very
handy for fans,

3. Your Love Is A Lie-Simple Plan
Extension of outlets YouTube is one of the biggest outlets on the
web where you can watch any of Simple Plans
videos, but also YouTube allows people to
upload their own videos where they could make
a lyric video for one of Simple Plans songs. Also
with YouTube you can share the video on
Facebook or Twitter which are other major
outlets for their music videos.
On Simple Plans website you can watch all the
music videos they have ever made for free
making it easy to watch and cheap also bringing
a bigger fan base and more popularity. If you
type in on good watch simple plan your love is a
lie YouTube is the most popular website to
store simple plan videos.
Synergy Simple Plan went on tour with the album
‘Simple Plan’ which your love is a lie is taken
from. Simple Plan t-shirts were made and sold
to many of their fans throughout the world.
Simple Plan also produce the opening
soundtrack for the popular Scooby Doo cartoon
series which would of brought them more fans
and made them more popular even with
younger fans. In the very first episode of
what’s new Scooby doo Simple Plan appear in
the cartoon due to the fact they sang the
theme song.
Simple Plan recently sang the theme song for

4. Your Love Is A Lie-Simple Plan
the new film Prom which also gained them
more popularity amongst people.
In one of Simple Plans music videos ‘I’d do
anything’ they feature the artist Mark Hoppus
who’s from the famous band Blink 182.
However Simple Plan are signed to the label
Atalanic and Mark at the time was signed to
DGC. This was two labels merging for one
song. This has happened in quite a few of
simple plans songs such as summer paradise
which features Sean Paul and Jet lag which
features Natasha bedingfiled and in the French
version Marie Mai. This was due to the fact
that Simple Plan are from the French/Canadian
part of Canada.
Simple Plan in Scooby Doo
Natasha Bedingfiled in Jet lag Video.
Producers strategies The producers could of done this in order to

5. Your Love Is A Lie-Simple Plan
broaden Simple Plans outlook and the give
them a bigger target audience but also to gain
them popularity.
Scooby Doo became the biggest cartoon show
throughout all of history and therefore the
Producer gave Simple Plan the chance to sing
the theme song to gain more popularity
because they weren’t that well known.