1. PRIORITY EDITS.
FIRST IMPRESSION.
GENERAL NOTES.
• Basic, but content-heavy.
- Tabs and links are functional.
- Simple and easy to navigate.
• Covers bio, contact, events and recordings.
AESTHETIC.
• Plain and unmemorable; Easy to lose interest.
- Font & color scheme are very basic.
• Format needs to be more effective.
HOME TAB.
• Photo edit is outdated & low quality.
• Mentions too much information.
- Too many links; Repetitive content.
RECORDINGS TAB.
• YouTube videos of past features, live performances, etc.
• No music player or link to one.
• Sub-tab to “current release” is more like a press release.
- Links to record label.
- Provides option to order album.
BIO TAB.
• Notes accomplishments; Decent info.
- Try to keep list of celebrities short.
- Content isn’t concise.
• Low quality photo.
- Doesn’t portray vintage-feel effectively.
- Consider: slideshow of past performances.
• Has sub-tab for contact info.
- Consider: “contact” should have its own tab.
FEATURED CONCERTS TAB.
• Doesn’t list upcoming shows; not current.
- Needs to be updated.
- Currents shows are only on homepage.
PRIORITY EDITS.
1. REDESIGN SITE.
(THEME, FORMAT, ETC)
2. SIMPLIFY WRITTEN CONTENT ACROSS ALL TABS.
3. REDO VISUAL CONTENT.
(HQ PHOTOS, ELIMINATE SOME VIDEOS, ETC)
4. MAKE PRIMARY FOCUS ON NEW RECORD.
5. UPDATE EVENT PAGE WITH CURRENT CONTENT.
GENRE. Jazz
LOCATION. Los Angeles, CA
A swingin' American jazz singer.
DAVE DAMIANI
VOCALS
NO VACANCY ORCHESTRA
The JAZZADELICS
BACKING BANDS
BANDMEMBERS
BIOGRAPHY

2. FIRST IMPRESSION.
GENERAL NOTES.
• 405 Followers / 697 Following
• 564 Tweets (193 FAVORITES)
• Handle: “Dave_Damiani”
- Promotes optimal fan reach.
SHORT BIO.
• States most current release.
- Links to wrong album on iTunes.
• Mentions the same Twitter handle to follow.
- Unnecessary; Repetitive.
AESTHETIC.
• Profile avatar is the same as the cover photo.
- Not proportioned; too big for the given format.
- Color theme is Twitter preset blue and white.
TWEETS.
• Primarily retweets.
- Has not posted from the actual account since Aug 4th.
• Does not use Twitter to connect with fans.
- No personal Tweets.
- Needs to engage and use the site more effectively.
PRIORITY EDITS.
1. ELIMINATE ONE ACCOUNT.
2. CHANGE/RE-FORMAT COVER PHOTO.
3. USE CORRECT LINK TO iTUNES IN BIO.
(MIDLIFE CRISIS INSTEAD OF WATCH WHAT HAPPENS)
4. IMPROVE FOLLOWER TO FOLLOWING RATIO.
5. INCREASE DIRECT POSTING & RETWEET LESS.
NOTE: Has two Twitter accounts. The other is @novacancyent. Same criticism applies to second account. Primary
difference is the indentification as “Dave Damiani & The No Vacancy Orchestra”. (307 followers • 508 following • 56 favorites.)
FIRST IMPRESSION.
GENERAL NOTES.
• 326 Followers / 20 Following
• 8 Posts
• Handle: “@damianisjo”
- Inconsistent handle; inhibits fan reach.
SHORT BIO.
• “Dave Damiani & The Instagators”
- Title is different than any of the social media accounts.
- Possibly an old band name? Confusing to fans.
• Also mentions No Vacancy Orchestra.
PROFILE PIC.
• Unprofessional photo.
- Consider: Using latest album cover.
- Consider: Using new promo picture.
PHOTOS.
• Promotional and personal posts.
- All photos have 19 or less likes.
- All are unprofessional in appearance.
- Some are double posts; Unnecessary repetition.
• Last post was 136 weeks ago.
PRIORITY EDITS.
1. UPDATE PROFILE PIC & REWRITE BIO.
2. CREATE A MORE SEARCHABLE USER HANDLE.
3. CLEANSE ACCOUNT AND POST RELEVANT MATERIAL.
(PROMOTIONAL PHOTOS FOR NEW ALBUM WITH HASHTAGS)
4. IMPROVE FOLLOWER TO FOLLOWING RATIO.

3. FIRST IMPRESSION.
GENERAL NOTES.
• 5 Followers / 5 Following
• 12 tracks / 0 reposts / 0 playlists
• Handle: “damianidave”
- Inconsistent handle; inhibits fan reach.
BANNER & PROFILE PIC.
• Profile Pic: Previous album art.
- Needs to be updated.
• Banner hasn’t been updated from SC standard.
SHORT BIO.
• Outdated content.
- Only about previous album, “Watch What Happens”.
- Reads like credits.
MUSIC.
• Only “Watch What Happens” is uploaded.
- Latest album needs to be uploaded.
• All content on account is out-dated.
PRIORITY EDITS.
1. CHANGE PROFILE PIC AND BANNER.
2. UPDATE ACCOUNT WITH LATEST ALBUM AND NEW BIO.
4. ADD PURCHASE LINKS TO ALL SONGS.
5. CREATE PLAYLISTS TO GROUP ALBUMS.
FIRST IMPRESSION.
novacancytv
GENERAL NOTES.
• 21 Subscribers / 9,467 Views
• Joined May 9, 2011
BANNER & PROFILE PIC.
• Graphics are suitable.
- Used two different photos. Good contrast.
ABOUT.
• Nothing written.
- Replace novacancyent.com w/ artist website.
- Needs description and info of new album.
VIDEOS.
• No recordings uploaded of latest album.
damiani74
GENERAL NOTES.
• 11 Subscribers / 7769 Views
• Joined April 8, 2007
BANNER & PROFILE PIC.
• No banner.
• Profile pic is of the banner from the novacancytv channel.
ABOUT.
• Nothing written.
VIDEOS.
• All personal amateur or old videos (5+ yrs).
PRIORITY EDITS.
1. CLEARLY DISTINGUISH ARTIST & PERSONAL ACCT.
2. UPDATE CHANNEL NAME.
3. UPLOAD LATEST ALBUM.
4. UPDATE “ABOUT” SECTION AND HYPERLINK SOCIALS.
NOTE: Has two different accounts: “novacancytv” and “damiani74”.
Novacancytv is the channel linked in the official website. Damiani74 is a personal account.