Old Fashioned Marketing in a New Fashioned Way
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Old Fashioned Marketing in a New Fashioned Way
- 1. Old Fashioned Marke0ng in a New Fashioned Way Unique Venues ACCED-‐I Region 12 Fall Summit November 8, 2013 1 Chuck Salem
- 2. • Effec've Adver'sing – Know your purpose – Be fresh and crea've – Be clear and upfront – Be clean – Be memorable – Build recogni'on & be recognizable – Mul'-‐'ered planning
- 3. • Know your purpose – Where are you in the pyramid – Who’s your audience – What mediums
- 4. • Remember the Pyramid? Awareness Knowledge Trial Liking Evangelist Preference
- 5. QUESTION WHAT IS THE HIGHEST LEVE OU HAVE STEADILY REACHE IN YOUR PYRAMID
- 6. • Be fresh and crea've – Bring your product personality to life
- 8. QUESTION WHAT IS THE personality Of your venue
- 9. • Be clear and upfront – Leave no ques'on – Call to ac'on – The how to’s
- 10. • Be clean
- 11. • Be memorable – That which is unique is inherently memorable – Take calculated risks
- 12. QUESTION What makes your Venue memorable For conference attendees
- 13. • Recogni'on – Be a signpost in a crowded marketplace – Build on your brand – Be bold within your brand
- 14. When your brand becomes THE product you’ve arrived.
- 15. • Layered Adver'sing – Mul'ple medium approach
- 16. Adver0sing Personali0es Part Two 16 Chuck Salem
- 18. ad
- 19. 19 ad
- 20. 20 ad
- 21. 21 ad
- 22. 22 ad
- 23. ad
- 24. ad
- 25. Emotions
- 28. 28
- 29. Fun and Humorous
- 30. 30
- 33. 33
- 35. 35
- 36. 36
- 38. The Case Study for Humor
- 39. Humorous Advertisement International Society of Eraser Manufacturers Purpose: Announcement of next year’s annual conference Place: Print ad in current year’s conference program
- 40. Emotional Advertisement International Society of Eraser Manufacturers Purpose: Raising awareness for the need for erasers in a world of declining eraser users Place: Billboards
- 41. Minimalist Advertisement International Society of Eraser Manufacturers Purpose: Raising awareness for potential eraser consumers Place: Billboards got ad?