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Marketing at Region 4

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Marketing at Region 4
by Mandy Volpe
Unique Venues

Published in: Marketing
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Marketing at Region 4

  1. 1. { Marketing Mandy Volpe Marke.ng Manger uniquevenues.com • 866.266.6857
  2. 2. h1p://youtu.be/8HbA-­‐GEUHDg
  3. 3. increase your exposure find new business book more groups
  4. 4. { Unique Venues Exposure uniquevenues.com • 866.266.6857
  5. 5. Marketing at the root is good storytelling
  6. 6. http://youtu.be/dRl8EIhrQjQ? list=PL9Xlh2Jq9l7VB3ia_wJPX-tFpJLCpAIOB
  7. 7. { What’s your Why uniquevenues.com • 866.266.6857 • Live-­‐streaming capabili.es • Celebrity Chef
  8. 8. { Touch Points uniquevenues.com • 866.266.6857
  9. 9. { Attract: What’s your Why uniquevenues.com • 866.266.6857 • Live-­‐streaming capabili.es • Celebrity Chef
  10. 10. ENGAGE
  11. 11. {Create WOW uniquevenues.com • 866.266.6857
  12. 12. LISTEN
  13. 13. { Challenge the Front Line uniquevenues.com • 866.266.6857 • Listen and Respond
  14. 14. ENTERTAIN
  15. 15. uniquevenues.com • 866.266.6857 { Video • Incorporate more video
  16. 16. http://youtu.be/FZm4gqagnVs
  17. 17. EDUCATE
  18. 18. Buying Behavior: Educate before asking to buy
  19. 19. uniquevenues.com • 866.266.6857 { Videos • Do you currently have videos. • Are they professional videos • Name one video idea Engage Listen Entertain Educate
  20. 20. { Educate: Videos uniquevenues.com • 866.266.6857 • How to make a bed with the two flat sheets. • How to get in the gates at your school. • Tutorial of the fact that your campus is trayless
  21. 21. uniquevenues.com • 866.266.6857 { Email • Make Trackable Links • Use Email System
  22. 22. { Email Marketing uniquevenues.com • 866.266.6857 • Send an opt-­‐in email • Be rela.onal, not spammy
  23. 23. { “Magazine’s are an inspirational moment to remind them to shop” uniquevenues.com • 866.266.6857
  24. 24. { Convert: Best Practices uniquevenues.com • 866.266.6857 • RFP’s – Response – Create Form Le1ers • SWAG – Free Lunch – Site Visits – Printed Collateral
  25. 25. { Printed Collateral uniquevenues.com • 866.266.6857 • Brochure • Consistent Branding • Standard RFP • Swag
  26. 26. { The meeting planner is not your only customer uniquevenues.com • 866.266.6857
  27. 27. { When No is a Not Now uniquevenues.com • 866.266.6857 • Refer a friend
  28. 28. uniquevenues.com • 866.266.6857 { Trends • Food – Food trucks – Appe.zer spin: Mini foods like pancakes, tacos, grilled cheese and soup – Cookie + Ice Cream Mountain
  29. 29. uniquevenues.com • 866.266.6857 { Trends • Search Behavior – Friend Referral – Snap Chat Stories
  30. 30. { Questions @mandyvolpe @uniquevenues www.facebook.com/uniquevenues uniquevenues.com • 866.266.6857

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