M -Learning

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M-Learning
Modern Workplace Learning

 By 2015 , the mobile workforce is expected to
reach to 1.3 Bn, 37% of total workforce.
Source: IDC Worldwide Mobile Worker Population 2011-2015
 90% of US employees use their personal devices
for work purposes.
Source: 50 Stunning Facts of Mobile by Huffington Post
 Research with 500 L&D staff shows that 70% of
them are either using or planning to introduce
mobile learning by 2014.
Source: http://www.towardsmaturity.org/article/2013/06/26/accessible-
inclusive-mobile-learning-all/
Why this hype around
M-Learning?

 Derived from the word mobility and hence
often used in context of learning on the go!
 In simple terms it is defined as e-learning which
can be accessed over a mobile device.
 This definition is rather superficial and
incomplete as it just views M-Learning as
Technology Centric.
But M-Learning is definitely much more!
What is M-Learning?

M-Learning has few important elements to it:
 It is learner centric and not device centric.
 Drives Continuous Performance Support to the workforce
rather than consider learning as a separate event.
 Ensures Learning across multiple environments and
contexts and not just a single context.
 Personalised Anytime, Anywhere Learning rather than
Formal Learning in a confined context.
 Promotes the culture of Enterprise wide learning through
social network linkages.
M-Learning-The Real Meaning

 Unlike in Traditional E-learning which can be only
accessed on a desktop via LMS, M-Learning is
accessible by the learner in his time and space.
 Learner can choose the kind of learning modules like
videos, pdfs, or documents depending upon his/her
mobile preferences.
 Can be accessed on work shop floor, retail counter etc
without disrupting the normal work flow.
 Can be used to track and solve everyday Performance
Issues.
M-Learning is Learner Centric

Potential to dramatically improve the workforce
performance by :
 Giving Real Time Information about product
specifications, pricing details and time sensitive
information.
 Providing Real Time Job Aids for field engineers onsite
or sales staff at the customer’s place.
 Facilitating query handling on the go.
M-Learning boosts Performance

 Facilitates Learning on the Go!
 Learners are not tied to a place like traditional
e-learning.
 Can enable learning while travelling, walking,
before getting into a client meeting etc.
 Could be hands free learning like “playing a bite
sized learning video” or also eyes free learning like
“listening to a quick learning audio”.
M-Learning works in Multiple
Contexts

 Mobile devices are personal and hence learning
can be made personal.
 M-Learning is driven by intrinsic motivation
rather than external factors. Learners can
access the learning sitting in the comfortable
environment like home or a coffee shop at
his/her conducive time.
M-Learning is Personalised
Learning

 Mobiles are used for social engagements so M-
Learning has to incorporate the social angle.
 Making M-Learning social ensures higher
learner motivation through collaboration and
competition.
 Promotes enterprise wide learning culture
through increased user engagement.
M-Learning-The Social Angle

 Highly Cost and Time efficient in learning environments
where traditional e-learning cannot be deployed or
accessed. Retail stores, workshop floors in a
manufacturing sector or insurance agents working from
home.
 Ensures “Just in Time Learning” to match the pace of
changing business objectives.
 Better learner retention due to the bite sized learning
and personalised learning environment.
Benefits of M-Learning
in Workplace

 Pharma Industry is embracing mobile technology for the
field agents equipped with IPADs for the e-detailing
material.
Source: Mobile learning: Driving business results by empowering employees in the
moment by CTS
 Healthcare Industry is using M-Learning mainly for:
 CME and Exam Prep
 Decision Support Systems for Emergency as well as Clinical
Support
 Medical and Healthcare reference
 In 2011, Vodafone in the UK launched a Mobile Learning based
VAS for healthcare workers.
Source: Ambient Insight Premium Report The 2012-2017 Worldwide Mobile Learning
Market
M-Learning Industry Perspectives

 Retail Industry uses M-Learning mainly for training the
news sales associates as well as employee induction.
Source: http://www.nationalskillsnetwork.in/skill-development-in-retail-industry/
 Taobao, Alibaba group’s e-commerce division has a
consumer focussed online education platform which can
be accessed through Mobiles.
Source: Ambient Insights -The 2015-2020 China Self-paced ELearning Market
M-Learning Industry Perspectives

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M -Learning

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