10. Brands..
create emotional connections & affiliations
build trust
make you look at the big picture
often ignoring the shortfalls
while magnifying the strengths
12. People Brands also..
create emotional connections & affiliations
build trust
make you look at the big picture, the 1 thing
often ignoring their shortfalls
while magnifying their strengths
13. In the organisation context:
CORPORATE:
customer attention
repeat buys
charge premium
loyalty
followership
community
new markets
Personal Brand builds:
presence
credibility
greater perception value
trust. confidence engagement
personal power, go2guy
new opportunities find U
14. What is the 1 big thing
that you are best known for
in your organisation?
35. What are the areas, competencies that you
think others would rate you lower than you
would rate yourself?
(In the areas that are critical to your brand success)
36.
37. Step 1: The Person I think I am
• What I like
• What ticks me off
• What makes me tick
• My life events that have shaped me,
turning points
• Work experiences that have impacted my
perspective
• Manager experiences that have impacted
me positively or negatively
• How do I see myself
38. Step 2: People see me as…
If I was to go now and talk to some of your
colleagues in your absences what would
they say about you?
• What do you think people see you as
• What do you think people would say
your strengths are
• What would people say your
weaknesses are
• How do people see you operate under
pressure
39. Step 3: Personal Development Goals
What do you think your development goals
are? Your 1 big thing?
• Areas I need to improve on
• What strengths to leverage more on
• What are key actions that will help me
achieve me get where I want to
40. Step 4: Person I want to become
• Where do I see myself
• What can other expect from you (what is
the consistent brand experience that
other can expect form you) e.g.
• I will be a innovator
• I turn around businesses
• Industry, subject expertise
• I simplify processes for customers
• Great client experiences
41. Step 5: What is important to you
• My point of view!
• Influences and core values
• Belief about value and proposition to the
organization
• What do you expect form others – what
behaviors would you like others to
display when working with you e.g.
• I want people to contribute to my
business plan
• I want people to respect my time
• Active engagement
42. Step 6: Your Brand
• What are the key characteristics of your
brand that embody you or describe you
e.g.
• known for operation excellence, turning
around businesses, innovating …
• Your legacy what do you want to be
known for
• Defining each of the characteristics in
more detail
43. Step 7: Build your action plan
myBrand
characteristics
Action Plan: My BIG bold bets
48. Patanjali’s thoughts on the creative potential of human
consciousness.
‘When you are inspired by some great purpose, some
extraordinary project, all your thoughts break their
boundaries. Your mind transcends limitations, your
consciousness expands in every direction, and you find
yourself in a new, great and wonderful world. Dormant
forces, faculties and talents come alive, and you discover
yourself to be a greater person by far than you dreamed
yourself to be.”
