The document provides tips for designers on how to effectively market themselves and their unique skills and services. It emphasizes the importance of clearly communicating what makes you different from others in your field by highlighting your specific areas of expertise and experience. Examples are given of strong words to use in bios that showcase accomplishments and abilities, as well as weaker words to avoid. The document concludes by stressing the need to identify and promote the particular value or solution you offer clients that cannot be found elsewhere.