The document describes a European Union educational project called Comenius that aims to promote understanding of European cultures. It then discusses plans for a student entrepreneurship meeting in Hamburg to present various company ideas, including a travel guide for Tábor, Czech Republic and educational presentations on health dangers. The document outlines the product, market analysis, company profile, suppliers, customers, and board of directors for a student-run company producing bookmarks with adhesive tapes. It introduces the roles of various schools in different countries that make up the sales, administration, finance, human resources, marketing, and buying departments.

1. LIFELONG LEARNING PROGRAMME
COMENIUS
Entrepreneurship Education – Enabling Europe’s
Students to Develop Entrepreneurial Mindsets 2012 -
2014

2. Comenius
 European Union educational project.
 Lifelong Learning Programme 2007– 2013.
 to help young people and educational staff
better understand the range of European cultures,
languages and values.
 Its name derives from the 17th-century Czech
educator John Amos Comenius

3. Company ideas
 Meeting in Hamburg
 22 – 24 april 2013
 Presentation of the different company
ideas

4. Denmark

5. *printed travel guide & e-book to
Tábor
*available in 7 languages
* tours – mediating and organizing
* school visits, geocaching
5
Czech Republic
The product

6. Germany
educational presentations for students
inform young people and make them aware of dangers
financially supported by health insurances and other
institutions

7. Iceland
Online company that provides help to plan trips
that fits your strengths

8. Spain

9. Luxembourg

10. The Product
Bookmarks with adhesive
tapes

12. Market analysis (SWOT)
Strengths
Good quality
Reasonable price
Respecting the
environment
Weakness
Very long delivery terms
Opportunities
Use for all the people
e-commerce (online-
shop)
Threat
Strong competition

13. The Company Profile
 Company’s law:
Public Limited Company
 Shareholders:
students, teachers, friends, families and companies

14. The supplier
 IGO-POST
Industriezone Balendijk 2 319
Lodewijk de Raetstraat 53
B-3920 Lommel

15. Our order
(OCTOBER 2013)
 Quantity :
2100 bookmarks

17. Our customers
 Varde (DK), Varde Handelsskole: 250 q
 Hamburg (D), Gymnasium Ohmoor: 500 q
 Bolungarvik (ISL), Grunnskoli Bolungarvikur: 250 q
 Alicante (SP), IES Leonardo da Vinci 100 q
 Luxembourg (L) Raoul Follereau 500 q
 Luxembourg (L) Ecole Privée Fieldgen 500 q

18. Board of directors
Administration - Spain
Accounting – Denmark
Buying - Luxembourg
Selling - Germany
Marketing - Czech Republic
Human resources - Iceland

19. Ecole Privée Fieldgen – Luxembourg (L)
Buying department
- Getting information about the suppliers
- Comparing the suppliers
- Giving an overview about different prices paid

20. Ohmoor Gymnasium – Hamburg (D)
Sales department
- Writing offers
- Analysing customers
- Keep in touch with customers
- Handling complaints

21. IES Leonardo Da Vinci – Alicante (SP)
Administration
- Constitution documents for the company
- Office documents
- Treaties

22. Handelsskole – Varde (DK)
Finance department
- Raise funds, loans
- Collect financial information
- Accounting

23. Grunnskoli Bolungarvikur
Bolungarvik (IS)
Human Ressources
- Recruiting
- Job analysis
- Job description

24. OA a VOŠE – Tábor (CZ)
Marketing
- Marketing plan
- Target market
- Marketing activities

25. Director & Marketing :
Maggipinto Victoria
Accounting :
Martins Amaral
Lisa
Administration:
Reiners Germaine
Buying:
Gehlen Julia
Selling:
Oliveira Cindy

26. Thank you for your attention
Amaral Lisa
Maggipinto Victoria
Oliveira Cindy
Gehlen Julia
Reiners Germaine