- The document summarizes an entrepreneurship program in Wallonia, Belgium called "Nothing But Aces" run by the Economic Development Agency (AS-E) between 2007-2009. - The program aimed to promote entrepreneurship in schools and involved over 350 schools, 2,500 teachers and nearly 33,000 students over those two years. - Going forward, AS-E looks to expand their toolbox of resources for teachers and promote more small, innovative projects led by educators to further engage students with entrepreneurship concepts.

1. « NOTHING BUT ACES » Donostia/San Sebastian , September24th 2009

2. Didier Clarinval Donostia/San Sebastian , September 24th 2009 Caroline Brakel

3. Summary: - What? - Where ? - Who ? - When ? - How ? - Results ? - New challenges ?

4. 1. WHAT ?

5. Our mission : We created, and we manage now a programme aiming to raise entrepreneurship through Wallonia.

6. What’s « entrepreneurship »? As economic agency, AS-E works at 2 levels : 1°« Esprit d’entreprendre »  desire to act (initiative, responsability, team spirit, …)  Youngster (primaire), general education, non-economic education, … 2°« Esprit d’entreprise »  desire to create economic activity  Vocational education, business schools, …

7. 2. WHERE ?

8. Wallonia = Walloon Region 1 of the 3 federal regions o f Belgium 16,844 km² - About 3,4 million inhabitants Capital= Namur Largest metropolitan area = Liège Others main cities are Charleroi, Mons, Arlon, … French as common language, a german speaking minority in the east

9. 3. WHO ? - THE AS-E - ITS « ENTREPRENEURSHIP TEAM » - EXPERT AND GUIDANCE COMMITTEE - FIELD PARTNERS

10. The AS-E AS-E is an Economic Development Agency created in 2006 by the Walloon Government within the framework of a large developpment plan called « Marshall Plan for Wallonia »

11. Missions of AS-E Coordination of various actors in the field of creation, development and transmission Grants for starters and innovative SME’s Competitive intelligence Annual starter/SME award …

12. The « Entrepreneurship TEAM » the Head of the Agency 2 coordinators in charge of strategy, organization, communication, … a « SALES FORCE » of 5 teachers 1 people in charge of the german speaking region

13. The « Entrepreneurship TEAM » is supported by : A Guidance Committee which brings a wide number of partners together = all the major players involved in this issue : A private Expert : FREE

14. Field partners Some of the private and public organizations acting on field And about 10

15. 4. WHEN?

16. Before 2007  Some operations are financed by Governement (Junior Entreprise, Dream-day …)  Teachers are not deaply implicated  No specific communication campain  Coordination is not yet a key but FREE, as private organization began to gather some actors (entrepreneurs, policy makers) in a common approach

17. 2007 : The Agency launched a global « Entrepreneurship awareness program 2007-2013 » …  Strategy  Guidance Committee  Money And starts with coordination and promotion of existing operations (junior enterprise….)

18. 2008 -2009 the Agency quickly distinguishes itself by an original methodology based on : A top-down approach with a higher range (20 now !) of operations available all over Wallonia A bottom-up approach with small, specific and focused operations in schools and ind CEE A structured communication with baseline « nothing but aces » A « SALES FORCE » distinguished in the European Enterprise Awards (Prague) …

20. 5. HOW ?

21. A structurated programme offered to schools A strong marketing strategy A day-to-day presence of our Agents in schools and around The setting-up of a specific measure only proposed by our team to schools and CEE Our choice for « of the field » teachers and their integration in a « sales force »

22. The « programme »? 1° Old field partners go on to work in schools with their « product » (junior enterprise) ; new ones are selected by AS-E complementing the initial offer 2° AS-E leads the common communication and manages the common « sales force » 3° AS-E proposes some micro-grants (« bourses pour projets innovants ») helping specific appropriation in schools

23.  How is the programme structurated to convince teachers to introduce entrepreneurship ?  5 axes with a panel of proposals : “ s’éveiller” : meetings of professionals “ s’ouvrir” : activities based on creativity “ s’essayer” : learning by doing (like young enterprise) “ se mesurer” : participation to contest MINI-ENTREPRISES “ s’envoler” : various activities in the last year of studies …. (like CEE = “Clubs d’Etudiants Entrepreneurs”)

25. about 50 field experiences

26. 6. RESULTS

27. Results 2008-2009 367 schools involved at various degrees (about 64 % of the target) : Implementing operations such as « junior enterprise » Running specific micro-entrepreneurship-projects … about 2500 teachers involved in these schools 32 962 pupils and students involved in 2008-2009

28. 7. NEW CHALLENGES ?

29. A larger « tool box » for enthusiastic teachers diffusion of pedagogical tools explaining how to introduce « Entrepreneurship » in schools more small innovative « entrepreneurial » projects lead by teachers more « entrepreneurship team » in schools …

30. Research of specific approachs in : Primary education and beginning of secondary education (where to reinforce the project pedagogy) Pedagogical education Universities & High Schools (to encourage initiatives in CEE and others)

31. Research of specific approachs in : Universities & High Schools (to encourage initiatives in CEE and others)

32. WEBSITES – E-MAILS

33. www.wallonie.be AS-E : www.as-e.be www.tousdesas.be Didier Clarinval : [email_address] www.entreprunners.be Caroline Brakel : [email_address]

34. THANK YOU ! Donostia/San Sebastian , September 24th 2009