©HotelHafenHamburg
Hamburg, Germany from Wednesday 5th – Friday 7th June
„DistancE-Learning upgrade –
“Move your business ...
Sehr geehrte Teilnehmerinnen und Teilnehmer
der EADL-Konferenz 2013,
in Zeiten des demografischen Wandels und des Fachkräf...
Dear conference participants!
Welcome to this special location perched high above the harbour of Hamburg.
The harbour, whi...
12:00	 Registration & Welcome Snack
13:45 	 Conference Opening
	 by Dirk van der Mark (EADL) and the local organizers
	 Pr...
How will our society and business change –
and what has this to do with learning?
Michael Schipperges
Current trends in so...
Activating the learners
Ole Christian Brudvik
We have conducted a student survey yearly for the past 10 years and the resu...
St. Pauli-Quickie – in 66 minutes
around the famous “Kiez”
A snappy tour showing the most important sites and
offering fac...
Conference Programme - Thursday, June 6th
2013
8:45	 Registration
9:00	 Innovation in distance education –
	 the role of t...
VISIR project „Vision, Scenarios,
Insights and Recommendations“
The HYPERLINK „http://visir-network.eu/“ VISIR project – „...
Presentations & Speakers
VISIR project – Questions and discussion
John Trasler
John Trasler is a founding Director of Elea...
Presentations & Speakers
Mobile Mind Map
Pauliina Venho
Whether you are a student or a teacher, there is plenty of readyma...
Presentations & Speakers
Webinars for distance education tutors
Stephanie Ebbrecht, Anett Fürstenberg
Stephanie Ebbrecht s...
Presentations & Speakers
The Impact of Personality in Distance Learning
Prof. Dr. Christian Warneke
Learning and study hab...
Presentations & Speakers
Distance Learning at the Deutsche Bahn –
experiences from a big employer
Ulrike Stodt
Ulrike Stod...
Boat trip through
Hamburg´s history
Witness the grandest contrast in the city‘s architecture
on show here. The historic Sp...
Conference Programme - Friday, June 7th
2013
9:30	 How to cope with the crisis in
	 educational markets
	 by Jamshid Alamu...
How to cope with the crisis
in educational markets
Jamshid Alamuti
Many companies and organisations are in crisis, head co...
Three Perspectives
Tony Hopwood
This presentation will bring together ideas and insights from the ODL sector in
the USA, t...
Hotel Hafen Hamburg
One of the Hamburg´s most beautiful places awaits
you for the 2013 EADL Conference
The four star Hotel...
APOLLON Hochschule
der Gesundheitswirschaft, Bremen
APOLLON University for Health Care Management in Bremen is a privately...
Euro-FH
Europäische Fernhochschule Hamburg
The state-accredited Euro-FH was founded in 2003. The internationally-oriented ...
Wednesday, June 5th
12:00	 Registration & Welcome Snack
13:45	 Opening by EADL and local organizers
14:00	Keynote: How wil...
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Programmheft der EADL Konferenz 2013

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2013 war die EADL-Jahrestagung nach zehn Jahren wieder zu Gast in Hamburg. Zusammen mit der Europäischen Fernhochschule Hamburg war das Forum DistancE-Learning local organizer der dreitägigen internationalen Fachveranstaltung (5. bis 7. Juni)

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Programmheft der EADL Konferenz 2013

  1. 1. ©HotelHafenHamburg Hamburg, Germany from Wednesday 5th – Friday 7th June „DistancE-Learning upgrade – “Move your business to a higher level” Conference
  2. 2. Sehr geehrte Teilnehmerinnen und Teilnehmer der EADL-Konferenz 2013, in Zeiten des demografischen Wandels und des Fachkräftemangels werden lebenslanges Lernen und wissenschaftliche Weiterbildung immer wichtiger. Damit wächst auch die Bedeutung berufsbegleitender Studiengänge. Lernen beschränkt sich nicht mehr auf Kindergarten, Schule, Lehre und Studium. Heute müssen Arbeitnehmerinnen und Arbeitnehmer auch während der Berufsausübung bereit sein, ein- oder mehrmals im Leben beruflich drauf- oder umzusatteln. Damit solche Berufsbiografien gelingen können, müssen Arbeitgeber, Kinderbetreuungseinrichtungen und Bildungseinrichtungen die Voraussetzungen dafür schaffen und entsprechend flexibel sein. Die Europäische Fernhochschule Hamburg ist solch eine flexible Einrichtung: Sie bietet seit nunmehr zehn Jahren die Möglichkeit, zeitlich und räumlich unabhängig zu studieren. Damit ergänzt und bereichert sie den Hochschulstandort Hamburg. Gerade erst hat der Wissenschaftsrat die Euro-FH mit sehr gutem Ergebnis institutionell akkreditiert. Grund genug für die European Association for Distance Learning (EADL), ihre alljährliche Konferenz erstmals nach zehn Jahren wieder in Hamburg abzuhalten. Das zeigt: Von Anfang an hat die Euro-FH auf Vernetzung und Austausch mit Fernhochschulen und Dachverbänden in Deutschland, Europa und auch anderen Teilen der Welt gesetzt. Damit ist sie fachlich und von ihrem Selbstverständnis her durch und durch hamburgisch: Offen, kontaktfreudig und international. Kurz: Sie ist eines unserer vielen Tore zur Welt des Wissens. Ich freue mich, im Namen des Hamburgischen Senats so viele internationale Gäste in unserer Stadt begrüßen zu dürfen und wünsche Ihnen einen interessanten Aufenthalt! Die Senatorin für Wissenschaft und Forschung Hamburg, Dr. Dorothee Stapelfeldt Greetings
  3. 3. Dear conference participants! Welcome to this special location perched high above the harbour of Hamburg. The harbour, which on May 7th celebrated its 824th birthday, has benefited from exemption from paying duty since 1189. This has contributed to its unceasing growth and has interconnected it with the rest of the world. It is this spirit, which also sparked the founding of the Europäische Fernhoch- schule Hamburg - University of Applied Sciences ten years ago. It is the only distance university in Germany, which abides to internationality as one of its USPs in its core values. Accordingly, in the initial years, its graduation ceremonies were hosted in a large room from where we could overlook boats and ships as they came into the harbour and left it again. Until, one day, that room became too small and the graduation ceremonies had to move to another, larger location in the harbour (not far from here). May this location inspire the participants of this year‘s EADL conference to exchange ideas, to not only talk about learning but also to learn from one another and to take a broader, more international perspective - exchanging ideas and thoughts and examples across national borders is also exempt from paying duty. I wish all conference participants and organizers every success! Prof. Dr. Jens-Mogens Holm President Europäische Fernhochschule Hamburg University of Applied Sciences Dear colleagues, the European distance learning industry is facing great challenges, as the difficult economic situation of many countries has an immediate impact on the advanced training business. On the one hand, we are looking at the current developments with concern, on the other hand the crisis provides opportunities for our business that we should identify and exploit. That is why this year’s conference of the European Association for Distance Learning has the title “DistancE-Learning upgrade – Move your business to a higher level”. 18 interna- tional distance learning experts are going to present research results and approaches based on their professional experience. In addition, all attendees are invited to contribute their knowledge and opinions. We are pleased to be your host this year together with the Europäische Fern- hochschule Hamburg, and we are looking forward to discussing how the crisis can be faced effectively and distance learning business can be led back on the road to success! Yours sincerely, Mirco Fretter President of Forum DistancE-Learning Greetings
  4. 4. 12:00 Registration & Welcome Snack 13:45 Conference Opening by Dirk van der Mark (EADL) and the local organizers Prof. Dr. Jens-Mogens Holm (Euro-FH) and Mirco Fretter (FDL) 14:00 How will our society and business change - and what has this to do with learning? by Michael Schipperges, Sociodimensions, Heidelberg 15:00 DistancE-Learning Upgrade: Move your business to a higher level! by Dr. Martin Hendrik Kurz, Europäische Fernhochschule Hamburg 15:45 Coffee Break 16:15 How a student becomes a client by Tony Horsfield, Elearn Ltd., Cheshire 16:45 Activating the Learners by Ole Christian Brudvik, NKS Online Studies, Oslo 17:15 Speakers Corner Marketplace : 5 minutes talks, offers and cooperations 18:00 Reeperbahn tour 20:00 Get-together at the Blockbräu Conference Programme - Wednesday, June 5th 2013
  5. 5. How will our society and business change – and what has this to do with learning? Michael Schipperges Current trends in society will affect the DL market. An ageing population, the continuing move towards a services- and knowledge-based economy, the rise in atypical employment, the array of different role models, and the growing number of migrants as well as existential uncertainty and unpredictability are related to people‘s changing attitudes and behavioural patterns. From this perspective, a number of socio-cultural currents will be addressed. An exami- nation of different generations will reveal their socio-historical imprints and their respective approaches to knowledge, education, and learning. Michael Schipperges is Managing Director at sociodimensions, Institute for Socio-cultural Research. For more than 20 years, he was Researcher at Sinus-Institut / Sinus Sociovision in Heidelberg where he directed the department for international lifestyle and trend research. He studied mathematics, philosophy, and political sciences at the universities of Heidelberg, Berlin and Urbino (Italy) and, on a post-graduate level, International Relations at the Johns Hopkins School of Advanced International Studies (SAIS) in Bologna. DistancE-Learning Upgrade: Move your business to a higher level! Dr. Martin Hendrik Kurz In times of crisis the educational industry is looking for new business opportuni- ties. In Germany and other countries the academic sector is growing very fast, offering attractive prospects especially for distance learning providers. Ways of participating in this increasing market will be disclosed, based on current market data and concrete examples. Whether you decide to offer distance learning services, to cooperate on public programs or to build up your own university – risks and chances of all these alternatives will be discussed. Dr. Martin Hendrik Kurz is managing director of ILS, Germany´s biggest distance learning school, and Euro-FH, one of its leading private distance universities. Since more than 20 years he is an expert in the field of occupational education, running the German Association for Distance Learning for the last 12 years as President. After studying business economics in Göttingen and Berlin he started at Bertelsmann Professional Information building up educational enterprises in Germany, France and Eastern Europe. Presentations & Speakers
  6. 6. Activating the learners Ole Christian Brudvik We have conducted a student survey yearly for the past 10 years and the results in the more recent surveys show that approximately 1/3 of our distance-learning students answer that they want to be more socially active in our virtual learning environment. Therefore, we have initiated a stronger focus on social design and gamification to support more social interaction in the learning environment. In this presentation we present the stages of development we have done and the current plan for developing a virtual learning environment that support more social interaction in the learning environment. Ole Christian Brudvik is the senior developer in the department of pedagogical and technological development at NKS Online Studies at the Campus Kristiania University College in Norway. He has over 10 years work experience with ICT in ducation in Singapore, Australia and Norway. He holds an MBA with Specialisation in International Business, Master in E-commerce, Master of Science in ICT-supported Learning and he is currently working on finishing his Dr. Philos degree in the field of instructional technology. How a student becomes a client Tony Horsfield What is are clients and students, are they any different, and how do you satisfy their needs? Here I consider the inherent tension between the relationship a learning company has with the student as a student – there are elements of control, criticism and evaluation in the relationship; and the relationship with the student as client - the customer pays and is always right. Where are the tensions? How do they manifest themselves? How can they be managed and be used to aid business growth? Tony Horsfield is a director of Elearn a company that provides consultancy in distance and elearning together with training courses in management and professional development. The main customers of are in the media, finance, telecom, manufacturing and service sectors. Previously Tony led the development and delivery of all learning programmes produced by Worldwide Learning, News Corporation’s global education business. He has considerable experience as a director, senior manager, consultant and designer of blended learning solutions, working with a variety of organisations including those in the Education, Charity and Private Sectors. In addition to post graduate engineering qualifications, Tony holds a masters degree in management; and is a Fellow of the Chartered Institute of Training and Development, a Fellow of the Chartered Management Institute and a Member of the Institute of Consultants. Presentations & Speakers
  7. 7. St. Pauli-Quickie – in 66 minutes around the famous “Kiez” A snappy tour showing the most important sites and offering facts and loads of recommendations on what’s going on in the famous district. Special: The Beatles in St. Pauli In the early Sixties the Beatles’ world career started from the clubs in the Große Freiheit in Hamburg. Right in the middle of a vibrant scene in the notorious red-light district of St. Pauli with its milieu of prosti- tutes, sailors and boxers and inspired by an intellectual clique of Existentialists the young Beatles became grown-ups, as John Lennon put it. We will present to you the early Beatles-Songs live. Duration: approx. 1 hour 30 minutes Get-together at the Blockbräu After an interesting and fascinating Sightseeing-Tour of the legendary “Reeperbahn”, we will meet at the “BLOCKBRÄU”, which offers a wonderful view at the Hamburg Harbour. Hamburg and beer, that has a long tradition. Already in the 12 th Century the port city has been called „the Hanse brewery“. The BLOCKBRÄU brews fresh beer after own recipes and serves in addition specialities from its brewery kitchen. At the Blockbräu participants will pay for themselves. Social events © Martyn Leder
  8. 8. Conference Programme - Thursday, June 6th 2013 8:45 Registration 9:00 Innovation in distance education – the role of technology In this session 5 micro innovation projects from 4 different countries will be presented and discussed with practitioners. 11:00 Coffee Break 11:30 Example of surviving the crisis by Miguel Cordero, CEN Oposiciones, Madrid 12:15 The Impact of Personality in Distance Learning by Prof. Dr. Christian Warneke, Europäische Fernhochschule Hamburg 13:00 Lunch 14:15 Distance learning in German enterprises: Results of latest business studies by Rainer Paetsch, ILS Institut für Lernsysteme, Hamburg 14:45 Distance Learning at the Deutsche Bahn – experiences from a big employer by Ulrike Stodt, DB Mobility Logistics AG, Berlin 15:30 Coffee Break 16:30 EADL Annual General Meeting for EADL Members only 18:00 Canal tour 20:00 Gala Dinner at the Alsterlounge
  9. 9. VISIR project „Vision, Scenarios, Insights and Recommendations“ The HYPERLINK „http://visir-network.eu/“ VISIR project – „Vision, Scenarios, Insights and Recommendations“ is the initiative of seven European networks one research centre and one University involved in the open, distance and e-learning field. It aims to develop a shared vision on how ICT may help making lifelong learning a reality. EADL is taken part in this project.The strength of the VISIR project is that it is based on real-life scenarios and insights built up from the bottom i.e. experiences of those who are active in the field. Presentations & Speakers Session Title Speaker VISIR - Introduction Background and purpose VISIR representative Project 1 LiveTime – bite sized leadership and management learning Matt Turner, Brightwave, UK Project 2 Mobile Mind Map Pauliina Vernho, Omnia, Finland Project 3 Scaffolding Learning with Twitter Bridie Jones, University of Glamorgan, UK Project 4 Student Response System KU Leuven, Bas Bergervoet, Belgium Project 5 Webinars for distance education tutors Stephanie Ebbrecht, Anett Fürstenberg, ILS, Germany Questions and discussion John Trasler VISIR
  10. 10. Presentations & Speakers VISIR project – Questions and discussion John Trasler John Trasler is a founding Director of Elearn – a company specializing in leadership and management development for organizations and individuals using blended learning. He has spent over 20 years in the education and training business. Working as a practitioner, consultant and manager he is a keen advocate in helping people to learn and believes that learning in the workplace is vital for business improvement. He holds a visiting Professorship at Notting- ham Trent University and is a trustee of the Lifelong Learning Foundation. John has been a Managing Director of companies for Pearson and News Corporation working extensively in Asia and China. In addition he is an EADL Executive Committee member and the EADL representative on the VISIR project. LiveTime – bite sized leadership and management learning Matt Turner Matt Turner is the co-founder of LiveTime Learning, a subscription-based, live online training service. Matt has delivered over 600 live online training events from general webinars to complex virtual classrooms. He has worked with clients such as BP, British Council, KPMG and Lloyds Banking Group. Recent speaking assignments include Learning Technologies, E-Learning Network and the Virtual Learning Show. LiveTime Learning is part of e-learning specialists Brightwave Ltd and is based in Brighton, UK.
  11. 11. Presentations & Speakers Mobile Mind Map Pauliina Venho Whether you are a student or a teacher, there is plenty of readymade learning material on the internet: instructional videos, lessons, pictures, magazines and infographics. But how about producing material with students? Very often students in vocational education and training are those who want to learn by doing. Mobile learning is one way to ease the burden of theory lessons by bringing the world into the classroom. Using mobile mind maps in versatile ways is one method to make one’s learning and thinking visible and to share ideas with others. Pauliina Venho (M.A. educ. University of Helsinki) is a member of the InnoOm- nia Learning Solutions team, Mobile Learning Advisor and Project Manager for a project designing and implementing mobile learning in vocational education and training. Working with teachers and students, her areas of expertise include knowledge and implementation of modern learning theories and pedagogical models as well as versatile use of mobile devices and social media in and out of the classroom. She has a strong back ground and an extensive network within the Finnish vocational education and training community. Classroom response systems Bas Bergervoet In several courses of the Bachelor in Pedagogical Science classroom response systems are used to facilitate and optimize interaction between instructor and students. By using these ‘voting’ systems the instructors try to facilitate deeper learning, reflection and discussion among the student population. At the same time, students learn to critically evaluate the use of educational technology in higher education. During this presentation we will share our experiences and reflect upon the use of student response systems in higher education. Bas Bergervoet is an instructional designer at the Teaching and Learning Department of the KU Leuven, Belgium. He specializes in the meaningful use of audiovisual and digital media in higher education. Prior to his current job, Bas worked in Germany as a freelance video producer. He has a Masters degree in New Media and Digital Culture from Utrecht University in The Netherlands.
  12. 12. Presentations & Speakers Webinars for distance education tutors Stephanie Ebbrecht, Anett Fürstenberg Stephanie Ebbrecht started working for ILS in 2010. As an employee in the product department she has been part of the team, which developed and launched the webinars “Ways and methods of learning” for our students. Since 2011 she has been the contact person for the realization of webinars in the product department. One of her major tasks is the responsibility for the tutors work desk on the online campus. She has been part of the Tutor Relationship Management team, which focuses on supporting tutors in their work to achieve and keep a high quality level in their work. After having worked as a teacher in language courses Anett Fürstenberg has been involved in distance education since 2003 when she started working as a tutor for Hamburger Akademie für Fernstudien. In 2009 she started at the Institut für Lernsysteme as team manager being responsible for the tutors and relaying the assignments to the tutors. The main focus in her job is to encoura- ge tutors working online, supporting them with this change and offer help when necessary. Since 2012 she has been part of the Tutor Relationship Ma- nagement team which focuses on how the work of the tutors can be improved and changed to achieve even better results. Shut it down or turn it around? When crisis strikes. Lessons from a school’s struggle for survival Miguel Cordero Garcia de Soria Miguel Cordero Garcia de Soria is General manager of CEN, which provides with nation-wide distance and face-to-face learning. He has a Business Adminis- tration degree from Saint Louis University (USA) and an MBA from the University of Houston (USA). After holding various marketing and management positions in Spain, France and Italy, he joined CEN in 1997.
  13. 13. Presentations & Speakers The Impact of Personality in Distance Learning Prof. Dr. Christian Warneke Learning and study habits depend, among other things, on the learner’s perso- nality. Knowing about the different personality traits of learners leads us to ask if there are opportunities to support students in a personality-specific way. We will present the results of surveys in which the personalities of distance learners were analyzed. We shall discuss how distance learning providers can use the results of these surveys to identify approaches to individualize distance learning successfully. Prof. Dr. Christian Warneke is head of the study course Economics and Business Psychology and professor of Business Psychology at Euro-FH (University of Applied Sciences), Hamburg, Germany. He studied Psychology and Sports Science at the Universities of Hamburg and Lisbon, Portugal and taught Psychology at various universities in Germany. His area of expertise is o explain and predict human behavior through applied personality assessment. Distance learning in German enterprises: Results of business studies Rainer Paetsch Since 2006 ILS and Euro-FH cooperate with forsa, an importatnt German social research institution, in a yearly report on Distance Learning. Telephone inter- views with representatively chosen HR decision makers of medium-sized and big enterprises are part of the business study. Have a look at the results: Do HR mangers know Distance Learning, how does it fit into their strategies, what is their attitude towards distance learners within their companies? Rainer Paetsch works as a B2B Senior Project Manager for ILS and Euro-FH since 2001. In addition, he is in charge for the e-media center of the two organizations. He is author and tutor of the module “course development” in the “Diploma in Distance Education” Course of the German Association Forum Distance Learning.
  14. 14. Presentations & Speakers Distance Learning at the Deutsche Bahn – experiences from a big employer Ulrike Stodt Ulrike Stodt is responsible for human resources development at the German Railway and will present experiences and recommendations of Germany´s biggest employer concerning Distance Learning as a tool for professional training and development. © Hotel Hafen Hamburg
  15. 15. Boat trip through Hamburg´s history Witness the grandest contrast in the city‘s architecture on show here. The historic Speicherstadt district, with its warehouses for carpets, coffee and spices from all over the world, stands in direct contrast to HafenCity, Hamburg‘s modern residential and business district. Glide along narrow waterways under countless old and new bridges, threading in and out of the wharves of Hamburg‘s old free port (when the tide allows) and past the Elbphilharmonie Concert Hall. Our boat trip ends near the Alsterlounge. Galadiner at the Alsterlounge The highlight of the 2013 EADL Conference. We have found something very special: The exquisite Alster- lounge. The unique atmosphere of the Alsterlounge at the RC Allemannia Ruderclub in Hamburg invites you to experience Hamburg from its most beautiful side. Either from the event hall or the big sun terrace, which surrounds the whole building, we can enjoy the impressive panorama of Hamburg from the Alster- lounge at its best. The EADL Conference is the place where important representatives of the distance learning business meet. Contacts made and renewed here are worth their weight in gold. Working together for a successful future needs a beautiful and appropri- ate setting for the exchange of personal views. You´ll find it at the Alsterlounge. As a preliminary to this festive night we shall go there together by boat. In a convivial environment we, a group of business friends, will enjoy a unique gala dinner at 8.00 p.m. Social events ©FotoarchivderATGAlster-TouristikGmbH
  16. 16. Conference Programme - Friday, June 7th 2013 9:30 How to cope with the crisis in educational markets by Jamshid Alamuti, Management Development, Berlin 10:15 Tutor Management as Quality Insurance by Ole Christian Brudvik, NKS Online Studies, Oslo 11:00 Coffee Break 11:30 Three Perspectives by Tony Hopwood, Open & Distance Quality Council, UK 12:15 Closing Ceremony by Dirk van der Mark, President of EADL 13:00 Farewell lunch at the Elbkuppel © Hotel Hafen Hamburg
  17. 17. How to cope with the crisis in educational markets Jamshid Alamuti Many companies and organisations are in crisis, head count reduction, cost control and focusing on core business are common place. However there is a ‚knock–on effect‘ on the talent pool, as learning programs and developmental initiatives are cut. Where there was once succession planning, now there are ‚skills audits‘, and ‚redistribution‘ of the workforce! Depending on the size of your company, your mid and long term strategy, as well as your philosophy to tackle such challenges, your chances or emerging successfully are varied. We discuss some of the typical patterns, and strategic approaches, adopted by and for our partners. Now more than ever – robust Talent Management is key! Jamshid Alamuti is an expert in organisational development and strategy implementation in international companies and markets. He works as Management Consultant and Certified Change Manager. In the field of educational businesses he worked for several public universities and private academies, such as Berlin School of Creative Leadership or the Business School of Frankfurter Allgemeine (F.A.B.S.). He holds a Bachelor of Education from the University of West England in Bristol and a BTEC Diploma in Art and Design. Tutor Management as Quality Insurance Ole Christian Brudvik We have conducted a student survey yearly for the past 10 years and the results show repeatedly that the student value the tutor as the most important part of the distance-learning course. Therefore, we have established a tutor manage- ment and quality assurance system, which have several phases during a year. In this presentation we will present this system and describe how we work to support our tutors to be the best they can as tutors for our students. Ole Christian Brudvik is the senior developer in the department of pedagogical and technological development at NKS Online Studies at the Campus Kristiania University College in Norway. He has over 10 years work experience with ICT in ducation in Singapore, Australia and Norway. He holds an MBA with Specialisation in International Business, Master in E-commerce, Master of Science in ICT-supported Learning and he is currently working on finishing his Dr. Philos degree in the field of instructional technology. Presentations & Speakers
  18. 18. Three Perspectives Tony Hopwood This presentation will bring together ideas and insights from the ODL sector in the USA, the UK and, last but certainly not least, from the sessions and partici- pants of the EADL Conference 2013. Tony Hopwood is Managing Director of Colchester English Study Centre and Chief Assessor for the Open & Distance Quality Council in the UK. He was formerly Head of Business Development for the National Extension College. Presentations & Speakers © Hotel Hafen Hamburg
  19. 19. Hotel Hafen Hamburg One of the Hamburg´s most beautiful places awaits you for the 2013 EADL Conference The four star Hotel Hafen Hamburg. Situated right over the Hamburg harbour quay, it is hard to imagine a better place for our Conference. We will meet in the “Elbkuppel” (“Elbe Dome) overlooking the harbour, drinking in the stimulating atmosphere of these surroundings for our EADL Conference. Fresh air and activity – this is the place to make a dream come true which is often conjured up by conferences. No matter whether you are on the roof garden or across the road at the St. Pauli quay, the breaks will give you a chance to regenerate, to refuel, and to breathe fresh air. Similarly, the rooms at the Hotel Hafen Hamburg will tempt you to withdraw for a while and relax. The hotel induces all-pervasive feelings of well- being, contributing to active and successful partici- pation in a great conference. You will truly enjoy your June 2013 Hamburg conference days. Travel by public transport You can reach us with the following trains. Coming from Hamburg main station: Either take the tramway S 1 in direction Wedel or the tramway S 3 in direction Pinneberg and get off at „Landungsbrücken“. Coming from Hamburg Airport: Take the tramway S 1 in direction Wedel or Blankenese and get off at „Landungsbrücken“. Hotel Hafen Hamburg Seewartenstraße 9 20459 Hamburg Phone: +49 (0) 40 / 31 11 3-0 Fax: +49 (0) 40 / 31 11 3-70 601 Email: info@hotel-hamburg.de The Venue © Hotel Hafen Hamburg http://goo.gl/maps/I7aOG For more information about the EADL conference please have a look at: www.eadl.org/conferences/forthcoming-eadl-conference
  20. 20. APOLLON Hochschule der Gesundheitswirschaft, Bremen APOLLON University for Health Care Management in Bremen is a privately funded university. As a result, the university is independent of public and national grants. The courses of study offered by APOLLON University are aimed toward the pressing issues of the health care industry. APOLLON University offers its 2000 students internationally recognised bachelor and master degree programmes as well as compact university certification courses. A special feature of any APOLLON programme is the combination of expertise, personal and social skills as well as selected methodical know- how. With the consistent specialisation in health care management training, the university meets all the requirements for establishing itself as a centre of competence in this segment. Institut für Lernssysteme The Institut für Lernsysteme has been one of Germany’s leading distance learning institutes for 35 years. It offers more than 200 state-approved courses in such areas as business, technology, information technology, general school subjects, modern languages, creativity, and health. Every year, some 35,000 participants avail themselves of its services, over half of them online using ILS’s own learning portal. ILS develops tailor-made distance learning courses to cover the learning needs of a number of well-known companies. http://www.ils.de Studiengemeinschaft Darmstadt SGD is one of the most reputable distance learning institutes in Germany with a deep-seated tradition of guiding adult learners. SGD offers more than 200 state-of the-art courses, covering both professional training and courses to meet students’ personal educational and training needs. For more than 65 years, SGD has been tireless in developing new courses and trendsetting methodology. With its “waveLearn” online learning system, which has been awarded several prizes, SGD plays a leading role in the area of new media learning. Conference-Partner 2013
  21. 21. Euro-FH Europäische Fernhochschule Hamburg The state-accredited Euro-FH was founded in 2003. The internationally-oriented curriculum is specially tailored to the needs of adult students who are also working full time. Flexibility, professionalism and practical expertise are fundamental to career and financial success nowadays. At the Euro-FH we take into account both the requirements of the business world and the needs of our students. As one of the leading distance learning universities in Germany, we convey practical knowledge that leads to internationally recognized, business-oriented bachelor and master degrees. The Euro-FH is Germany’s best-known private distance learning university, according to a recent forsa study (survey of 300 human resource managers in companies with more than 150 employees, commissioned by Euro-FH in January 2013). Currently more than 6,000 students are registered at the Euro-FH. With our extensive range of services, we offer the greatest degree of flexibility and ideal conditions for combining work and study. With so much flexibility, students can effectively combine work and study and quickly earn their degrees. From the very beginning they benefit on the job from their newly acquired practical knowledge. The business-oriented distance learning curricula lead to internationally recognized bachelor and master degrees. In addition, the Euro-FH offers university courses leading to a certificate in the areas of business administration, law, logistics, languages and psychology. Forum DistancE-Learning The professional association Forum DistancE-Learning (Fachverband für Fernlernen und Lernmedien e. V.) arose in November 2003 from the Deutschen Fernschulverband e.V., which had been in existence since 1969. The current 100-plus members are experts in media-supported and tutor-guided learning for corporations, institutions and private persons. The main purpose of the association is to provide the distance learning business with a platform for discussion and action on shared interests. The association claims a market share of more than 80 percent of organized distance learning institutes. In other words, more than eight of 10 distance-learning students in Germany benefit from their educational providers’ partici- pation in the association’s internal information exchange. The Forum DistancE-Learning sees itself as the primary contact for politics, research, industry and commerce, and the public. Through its academic and educational policy activities, the association aims to encourage public debate of the issues and stimulate innovations in distance learning. People outside the education sector have also taken note of the intense engagement of the Forum DistancE-Learning. For its excellent and innovative association work, the professional association (Fachverband für Fernlernen und Lernmedien) was designated “Association of the Year”. The innovation award of the German Society for Association Management (DGVM, or Deutschen Gesellschaft für Verbandsmanagement) was presented to Forum DistancE- Learning at the DGVM 10th annual congress. Local Organizers
  22. 22. Wednesday, June 5th 12:00 Registration & Welcome Snack 13:45 Opening by EADL and local organizers 14:00 Keynote: How will our society and business change and what has this to do with learning 15:00 Move your business to a higher level 15:45 Coffee break 16:15 How a student becomes a client 16:45 Activating the learners 17:15 Speakers corner – your chance to get in contact 18:00 Get-together on the legendary Reeperbahn 20:00 Meeting at Blockbräu Thursday, June 6th 09:00 VISIR Micro innovations in Distance learning 11:00 Coffee break 11:30 Example of surviving the crisis 12:15 The impact of Personality in Distance Learning 13:00 Lunch 14:15 Distance Learning in German Enterprises: Results of Business studies 14:45 Distance Learning at the Deutsche Bahn 15:30 Coffee break 16:30 EADL AGM 18:00 Boat trip 20:00 Social Evening on the banks of the beautiful „Alster“ Friday, June 7th 09:30 How to cope with the crisis in educational markets 10:15 Tutor Management as Quality Insurance 11:00 Coffee break 11:45 Three Perspectives 12:30 Closing Ceremony 13:00 Farewell Lunch The Conference Programme at a Glance organized by:

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