Downloaded 15 times
Uploaded byCalvin C. Yu
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)
1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources. 2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful. 3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.
More Related Content
Similar to Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)
- 1. Social Media Strategy CalvinYu @ GNCI / 2010.08.25
- 2. Social Media isa fad?
- 3. Or a fundamentalshift in the way we communicate?
- 4.
- 5. Changing Landscape • content delivery • new possibilities • mode of communication • interaction • speed
- 6. Changing Landscape • triggering point • product life cycle • expectation
- 7.
- 8.
- 9. Myths of SocialNetworking
- 10. Myth #1 It isfor the Youth only!
- 11. Fact #1 • During the past 5 years • ^ 55% seniors actively using the Internet ^ 55% • ^ 11% time spent online by the seniors ^ 11% • During the past 2 years • ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
- 12. Fact #1 • Facebook • Growing in all age/gender demographic • 55 Fastest growing segment: Women over 55 • 45% 26 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
- 13. Tip #1 The audiencespectrum is much wider than what you can imagine!
- 14. Myth #2 We havewebsite already!
- 15. Fact #2 • Web1.0 vs. Web 2.0 • Website: passive information distribution • Social Networking: active information sharing and interaction through trusted connections • Speed of distribution
- 16. Tip #2 Be open-mindedand embrace new possibilities!
- 17. Myth #3 We haveno resources!
- 18. Fact #3 • That is exactly why you need Social Networking! • Trusted connections are your assets • Viral effect • Explore the hidden potentials of your work
- 19. Tip #3 With SocialNetworking platforms, you become much more resourceful than you used to be!
- 20. Myth #4 We haveno IT people!
- 21. Fact #4 • Social Networking is designed for everyone! • They have already done the technical hard work for you! • ! You know better about your organization’s vision than any IT experts!
- 22. Tip #4 You needrelevant Social Networking strategy rather than competent IT people!
- 23. Myth #5 How topick the right ones?
- 24. Fact #5 • Social Networking is no different from what your organization have been doing for years! • You know the target audience > Go find them!
- 25. Tip #5 The choiceis a strategic one rather than a technical one!
- 26. Myth #6 Just puteverything on it!
- 27. Fact #6 • Highly competitive in attention seeking • What to share and how to share • Editorial Principles: Concise, Graphical, Shareable
- 28. Tip #6 Customize andDifferentiate!
- 29. Myth #7 There willbe negative posts!
- 30. Fact #7 • Then you had better hurry up! • Negative posts will appear somewhere ultimately • They had better appear in your space so that you can respond • Let them speak
- 31. Tip #7 Social networkinggives you more opportunities to tell your side of story!
- 32.
- 33.
- 34.
- 35.
- 36.
- 37. Social Media Strategy • Solidify, deepen and extend Trusted Connections
- 38.
- 39.
- 40.
- 41. Sustainable • Doable • 20/80 20/80 Rule • Simple • “Simplicity is the ultimate sophistication.” ~ Da Vinci • Economical • Total Cost
- 42. In search ofexcellence for HIM