Extension Websites and Social Media Strategies
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This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
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Extension Websites and Social Media Strategies
- 1. Web and Social Media Strategies Chris More – Associate Director Max Spiegel – Web and Social Media Strategist November 2010
- 2. Agenda • Web Strategy • Extension County Websites • Social Media Strategies • Team Collaboration • Questions
- 3. Extension County Website Template
- 5. Extension County News Edit
- 7. Extension County Event Edit
- 9. Extension County Office Directions
- 10. Extension County 4-H Program
- 11. The big question… When will it be available to all counties? How do I get started? • September-November: Currently finalizing the template with two pilot counties: Clinton and Westmoreland. • December: Launch two pilot websites • Early 2011: Other counties will be contacted for training and to get started.
- 12. Next steps for counties • Hold from creating any new county-based websites or performing any major redesigns. • Purge or trim off old content that is no longer relevant (newsletters from 1999). • Review the two pilot sites after they are launched and announced. • The Web Services team will contact the counties when they are ready to move into Plone. • Focus on content and visitor needs
- 13. Social Media The Why & How (To Be Awesome)
- 14. Web 1.0 vs. Web 2.0 • Web 1.0 • Web as information • Billboard or postcard • Web 2.0 • Web as participation • Communication • Information sharing • Collaboration • Networking
- 16. They’re Talking Whether You Are or Not.
- 17. Web 2.0 Toolsets
- 18. Web 2.0 Toolsets Categories
- 19. Market Share • Would you start a business at the end of an empty dead-end road? • Go where the party is at! • Facebook • Twitter • Youtube
- 20. How to Behave • Old rules still apply! • Know the room • Look appropriate • Sound smart • Observe and adjust • Make a connection • Brag modestly
- 21. Twitter Good Practices • Follow those who you want to follow you • Cross link your efforts • Tweet about a YouTube video you uploaded • Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know. • Engage people - ask questions and respond to queries that interest you. • Be humorous - funny Tweets really help to break up the timeline. • Inform - provide useful information and news items. • Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day • Promote others - “retweet” liberally and highlight good work. • Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting. • Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.
- 22. If you build it, will they come? • Do we place a yellow page ad, and then ask what we can do to get people to look at it? • People must be looking for it • Search engine optimization techniques • Pay per click/impression advertisements (Google, Facebook, YouTube) • Diligence & patience • Be Interesting
- 23. Demographics
- 24. Practice • Facilitating • What’s already going on? • Searching • Listening • Linking • Think about them, not us • What can we add to their social network? • Steal this content! • Share on social networks • “Like” or “Recommend” buttons
- 26. Google Alerts
- 27. What’s RSS?
- 30. Impact on Facebook • Geographic and demographic information • Number of comments, interactions, “post quality” and more.
- 32. Impact on YouTube • Demographics • How are people watching? • “Hot spots”
- 33. Feedburner Stats
- 34. Google Analytics and Campaigns
- 35. Social Media Recap • Talk about others • Go where the party is at • Allow your content to be shared • Be interesting!
- 36. Collaboration with Teambox • Communication and collaboration tool for teams and projects. • Move the conversation from inbox to an online collaborative environment. • Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project! • Similar design to Facebook groups and Twitter, but on an internal and secure server.
- 37. Teambox Project
- 40. Teambox Tasks
- 41. Teambox Pages
- 42. Teambox Get Started • Create account at: http://agsci.psu.edu/teambox • Penn State Web Access ID: abc123 • Email: The primary email address you use abc123@psu.edu or jdoe@psu.edu • Need help? • Go to http://agsci.psu.edu and search college for teambox.
- 43. Questions? Chris More cmore@psu.edu (@chrismore) Max Spiegel mds118@psu.edu (@maxspiegel)