This document promotes signing up to receive a presentation and three companion ebooks on using LinkedIn effectively. It provides seven reasons why people use LinkedIn, including to connect with prospects, announce new products or services, research prospects, expand connections as a job hunter, build awareness of a startup, reach new prospects, and market positioning. It then discusses six common mistakes to avoid, such as providing low-value information, treating the social network as a captive audience, failing to establish credibility, making it difficult for people to engage, not rewarding loyalty, and selling too soon. The document offers three free downloads on writing good headlines, effective discussions, and networking tips.

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2. Seven reasons why people use Linkedin

3. CONSULTANT
1. Connect with prospects and raise
awareness of experience and services

4. MARKETERS
2. Announce new product launches or new
service offerings

5. SALESMAN
3. Research on prospects prior to
connecting

6. JOB HUNTERS
4. Expand their connections as prospective
future employers

7. 5. Build awareness of their start-up and to
feed the sales funnel

8. 6. Reach out to new prospects and stay at
the front of customers’ minds

9. BIG BUSINESS
SURVIVAL
7. Market positioning and raise awareness
of new products and service offerings

10. Did you spot these key words?

11. And did you spot what’s missing?

12. Yep. Not a single mention of selling

13. How do I do this stuff then?

14. Clue
But before I give the solution …

15. The following are NOT discussions
and they will simply lead to:
• You being removed and blocked from
Linkedin groups (if the group is well
managed)
• The group withering and
die (if badly managed)
because members are
fed up with all the ‘push’
promotion. It’s like killing
the golden goose.

16. This is selling and promoting

17. This is trying to increase traffic to
your blog/website

18. This is just out and out spamming
and disregarding all etiquette.

19. o
networking
6 common mistakes
and examples

20. Mistake 1: Giving consumption instead
of nutritional content
INFORMATION is LOW VALUE because
it’s fast, free and flat.
INSIGHT is HIGH
VALUE. But many
people are fearful of
sharing.

21. EXAMPLE

22. Mistake 2: Treating the social network
as a captive audience
Stop focusing
on self
It’s not what’s in it for me
But what’s in me for you

23. EXAMPLE

24. Mistake 3: Why should anyone listen to
you?
How are you going to grab
and keep their attention?

25. EXAMPLE

26. Mistake 4: Making it difficult for people
to buy you
Don’t’ use complex
words for comments
and discussions.
Not being who you
are (authenticity)
http://xkcd.com/386/

27. EXAMPLE

28. Mistake 5: Not rewarding customer
loyalty

29. EXAMPLE
This discussion attracted 1000+ comments
but this guy never came back in

30. Mistake 6: Selling too soon (spam) and
losing touch
SELF-DESTRUCT
BUTTON Use only if you
really don’t want to build
It can take up to 7 meaningful relationships
contacts before on LinkedIn
someone buys
Don’t blow them
away with your first
interaction

31. EXAMPLE
The easy way to manage your sales efforts. We will change
the way you look at sales and profit development forever.
Use insight to drive performance. Find out where your
company profits come from; what …

32. Posting a link to
your blog may be

33. BUT
is
1. People get turned off.
2. They perceive it as a cheap stunt
(spam) to drive traffic to your blog
(irrespective of your genuine intention)
3. They don’t like to be taken away from
the Linkedin site.

34. Don’t automatically hit
the button
Spend a little time
to adapt your blog article into a
proper Linkedin discussion.
WHY DO THIS?
One great reason

35. Linkedin Groups

36. 140,000 TED group members get a weekly digest email.
Linkedin Groups get through to 140,000 subscriber? A
Does your blog
well crafted and managed discussion by you DOES!
Linkedin Groups
Henrietta asked a question. What if this was
your insightful article?

37. The solution is simple
but NOT simplistic

38. Attention
Grabbing
Engaging
Discussions

39. 3 x FREE downloads to help you
Why Do Some
Headlines Fail?
101 Great Networking
Tips
Proven
headlines
that work

40. Make your discussions count
FREE Download
Why do some headlines
fail?
• Why headlines go wrong
• Psychological triggers that
gets attention
• 3 simple steps to write
consistently great headlines

41. Make your connections count
FREE Download
Linkedin discussions
that work
• Example discussion
headlines that grab attention
• Example discussion content
that attract comments and
raise your Linkedin profile

42. Make your connections count
FREE Download
101 Great Networking Tips
• The 10 fundamentals to being
an influential networker
• The 10 new ground rules to
get to know people
• Step-by-step action plan to
build great primary
connections

43. Get this presentation
it’s three companion
eBooks, as well as
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