This document discusses the importance of digital skills and social media for charities. It notes that charities stand to gain significantly from improving their digital capabilities, as digital will be the preferred means of communication for most stakeholders. However, many charities currently have little online presence or need help with web design and social media. The document then outlines five themes for charities to consider regarding social media and communication strategies, such as being creative with campaigns, unlearning old habits, and embracing opportunities to connect and collaborate online.

1. Hello

3. What’s the difference
between a Wookie
and a Wiki?

4. Digital media and
communications

5. #socialfellows
@intelispace
Slideshare
padlet.com/wall/yearhere

6. What this session is not going to do
Evangelise social media and tech
Advocate that we are ‘experts’
Offer ‘social media training’
Cover it all… there’s simply too much

7. What this session is going to do
Communication in the digital space
Share how Fellows use social media
Introduce a number of tools
Personal learning networks

8. World wide web
Google
Facebook
Twitter
iPhone
http://en.wikipedia.org
1990
1998
2005
2006
2007

9. 16 million adults in the UK don’t have basic online skills
90% of all jobs will require IT skills by 2015
8% of UK GDP for which the internet economy is accountable
66% of employers are dissatisfied with the digital skills
of their workforce
http://www.go-on.co.uk/challenge/uk-snapshot

10. Charities are among the organisations with the most to
gain from upping their digital skills
20%have little or no presence
50% need help with web design and social media
http://www.go-on.co.uk/challenge/uk-snapshot
“Digital will be, if it isn’t already, the preferred means of
communications with most stakeholders.”
Digital fluency, Review of social sector skills & leadership http://leadingsocial.org.uk

11. Digital: What Every Charity
Leader Should Know
• Income generation
• Stakeholder reach
• Collaborative working
http://www.lasa.org.uk/news/detail/opinion-leaders-argue-that-digital-is-key-to-sector-sustainability-in-new-r
http://www.slideshare.net/LasaCharity/charity-digital-leaders-report-final3-14649007

17. Five social media/communication
themes to consider
1) Would I really act this way
if I wasn’t engaging online?

18. Five social media/communication
themes to consider
2) Be creative with your
campaigns and do something new

19. #surrenderyoursay

20. Five social media/communication
themes to consider
3) We need to ‘unlearn’ in order to
allow us to ‘relearn’.

22. "Unlearning is required when the world or
your circumstances in that world have
changed so completely that your old habits
now hold you back. You can't just resolve to
change. You need to break a pattern, to
free yourself from old ways before you can
adopt the new.”
Cathy N. Davidson

23. Five social media/communication
themes to consider
4) It’s understandable to feel
overwhelmed: take small steps,
experiment and be selective. Don’t
try and reinvent the wheel.

24. Five social media/communication
themes to consider
5) There has never been a better
time to connect and collaborate

25. Twitter
Blogs
Copy
Website
Media

34. Suddenly afraid
because she couldn’t write the name of what she was: a wa wam owm owamn
womn
Mother’s Reaction to My Travel Plans
Gainesville! It’s too bad your cousin is dead!
A Double Negative
At a certain point in her life, she realises it is not so much that she
wants to have a child as that she does not want not to have a child, or
not to have had a child.

46. Further tools

49. padlet.com/wall/yearhere

54. nt100.org.uk