This presentation is one I created to persuade an IT company called, Northwest Technologies to use social media as part of their marketing campaign strategy. Completed for Dr. Terry Powell's IMKT 120 Unit 1.
This document summarizes a presentation given at the Museums Association Tech Festival on January 21, 2016. It discusses challenges cultural organizations face with digital technology, including lack of funding, time, infrastructure and support. While some see technology optimistically, others are more pessimistic. The presentation promotes focusing on audience needs rather than new technologies and using digital to serve organizational missions. It also stresses the importance of organizational culture, skills, collaboration and defining objectives and measures of success for digital projects.
A week-long event called "Work in Wells Week" was held from September 14th-18th, 2015 to celebrate working locally and the financial, social, and environmental benefits it provides. The week consisted of various seminars and presentations held at the Mendip Hub in Wells on topics such as crowdfunding, digital marketing, auto enrollment, business management, starting a business, employment law, rural economy, sales, and more. Attendance was free but registration was required due to limited space. The goal of the event was to support working close to home.
Museums Go Mobile: Start designing the service, not the websiteFrankly, Green + Webb
Guardian Culture Professionals article here - http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/may/16/mobile-museums-design-services-websites
The truth is that mobile isn't working for museums in the way we imagined. It's not the silver bullet. We've made apps that haven't been downloaded. We created handheld guides that don't get used and the perennial question of can mobile deliver pre- and post- visits still hangs in the air. So it is time to right mobile off? Or, perhaps now is the right time to think about mobile in a different way.
What do our visitors needs and behaviours show us about how they think and use our museums? How can we interpret these to design services that are truly transformative? What tools and processes can we use to make mobile a fully integrated part of the service offered by a museum?
Taking a look at what happens when we stop designing a mobile products and start using mobile as tool in the design for a whole service.
This document summarizes a group project to create a video and website about a fictional news reporter named Kevin Sandler. It outlines the roles of each group member, the links to the video and website, and discusses the production process including strengths like good communication and dedication, and weaknesses like some lighting and timing issues. It also leaves open the possibility of a sequel project.
This document discusses designing augmented reality experiences to create magical moments for museum visitors. It defines a magical experience as one that is surprising, challenging and leads to feelings of connection. The document recommends designing the physical experience first before adding digital elements. Digital experiences should enhance the physical space and match the experience. Creating challenges tailored to different visitor groups can motivate engagement. Overall, the goal is to use augmentation to help visitors have memorable experiences that increase learning and the likelihood of returning.
Larry Page and Sergey Brin co-founded Google in 1998 after meeting as PhD students at Stanford. They started by working on research for their dissertations which led to the development of PageRank, the algorithm that powers Google's search results. Google went public in 2004 and has grown rapidly since its founding, with a unique culture that aims to make work relaxing and fun. The company is focused on organizing the world's information and making it universally accessible.
The summary provides an overview of the agenda for the Silicon Halton Meetup #65 on March 10th, 2015. It includes:
1) Welcome and announcements from the organizers.
2) Keynote speeches from several youth in tech between grades 12-university, discussing their work and experiences.
3) A discussion on connecting students and employers for internship opportunities.
4) Information about upcoming events and opportunities to get involved.
This document summarizes a presentation given at the Museums Association Tech Festival on January 21, 2016. It discusses challenges cultural organizations face with digital technology, including lack of funding, time, infrastructure and support. While some see technology optimistically, others are more pessimistic. The presentation promotes focusing on audience needs rather than new technologies and using digital to serve organizational missions. It also stresses the importance of organizational culture, skills, collaboration and defining objectives and measures of success for digital projects.
A week-long event called "Work in Wells Week" was held from September 14th-18th, 2015 to celebrate working locally and the financial, social, and environmental benefits it provides. The week consisted of various seminars and presentations held at the Mendip Hub in Wells on topics such as crowdfunding, digital marketing, auto enrollment, business management, starting a business, employment law, rural economy, sales, and more. Attendance was free but registration was required due to limited space. The goal of the event was to support working close to home.
Museums Go Mobile: Start designing the service, not the websiteFrankly, Green + Webb
Guardian Culture Professionals article here - http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/may/16/mobile-museums-design-services-websites
The truth is that mobile isn't working for museums in the way we imagined. It's not the silver bullet. We've made apps that haven't been downloaded. We created handheld guides that don't get used and the perennial question of can mobile deliver pre- and post- visits still hangs in the air. So it is time to right mobile off? Or, perhaps now is the right time to think about mobile in a different way.
What do our visitors needs and behaviours show us about how they think and use our museums? How can we interpret these to design services that are truly transformative? What tools and processes can we use to make mobile a fully integrated part of the service offered by a museum?
Taking a look at what happens when we stop designing a mobile products and start using mobile as tool in the design for a whole service.
This document summarizes a group project to create a video and website about a fictional news reporter named Kevin Sandler. It outlines the roles of each group member, the links to the video and website, and discusses the production process including strengths like good communication and dedication, and weaknesses like some lighting and timing issues. It also leaves open the possibility of a sequel project.
This document discusses designing augmented reality experiences to create magical moments for museum visitors. It defines a magical experience as one that is surprising, challenging and leads to feelings of connection. The document recommends designing the physical experience first before adding digital elements. Digital experiences should enhance the physical space and match the experience. Creating challenges tailored to different visitor groups can motivate engagement. Overall, the goal is to use augmentation to help visitors have memorable experiences that increase learning and the likelihood of returning.
Larry Page and Sergey Brin co-founded Google in 1998 after meeting as PhD students at Stanford. They started by working on research for their dissertations which led to the development of PageRank, the algorithm that powers Google's search results. Google went public in 2004 and has grown rapidly since its founding, with a unique culture that aims to make work relaxing and fun. The company is focused on organizing the world's information and making it universally accessible.
The summary provides an overview of the agenda for the Silicon Halton Meetup #65 on March 10th, 2015. It includes:
1) Welcome and announcements from the organizers.
2) Keynote speeches from several youth in tech between grades 12-university, discussing their work and experiences.
3) A discussion on connecting students and employers for internship opportunities.
4) Information about upcoming events and opportunities to get involved.
The document summarizes moments captured by Dr. Heidi Forbes Öste at The BE Conference in Austin 2017. The conference brought together women in media, technology, and other fields. Several speakers discussed topics like creating empathy through visuals, handling rejection, asking for advice and money, the power of diversity for performance, fighting stereotypes with data, and getting involved in policy through state legislatures.
Speaker: Suzanne Kendrick
Website: www.GreyLynn2030.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Social Converence - why you can't ignore itchrisabutler
The document discusses the concept of "social convergence" and how social media platforms are becoming increasingly interconnected. It notes that most people are active on major platforms like LinkedIn, Facebook, and Twitter. It argues that by taking advantage of this connectivity through outbound social media marketing, small businesses can find real leads and prospects through platforms in an integrated, "socially convergent" way. The key is setting up content and expertise that drives leads to your business, rather than passively waiting for opportunities.
All ears - connecting people through podcasting - Small charities communicati...CharityComms
Scott Roberts, PR, communications and celebrity manager, Haven House Children's Hospice
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is the Powerpoint presentation of my Session at RCCG, City of David during the annual Apapa Family Region 20, Ministers' Conference on October 21, 2017
Building support for homeless young people - Small charities communications c...CharityComms
This document provides tips and strategies for digital communications for small charities. It recommends building an audience on social media platforms like Twitter and Facebook by sharing regular, quality content. It also suggests taking advantage of being agile and responsive as a small organization. The document highlights using young voices to share stories and advocates. It notes that communications successfully secured over £900k in funding for a new accommodation project through building support. Key tips include that it is okay to try different approaches, small can be impactful, and creating empathy over sympathy.
This document discusses strategies for engaging audiences online through the Smithsonian Institution Archives. It recommends a 5-step process: 1) Define program goals, 2) Identify key target audiences, 3) Define strategies and tactics for each goal and audience, 4) Define key performance indicators to measure success beyond just quantities, and 5) Benchmark metrics against similar programs. Examples provided include increasing understanding of collections through features like Women in Science Wednesday and the Biodiversity Heritage Library crowdsourcing transcriptions to engage volunteers and the public.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We've combed through the SXSWi schedule for the best panels to attend if you’re interested in learning more about social business.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
What kind of mobile content is most engaging for museum visitors? And what impact does it have? There is surprisingly little research data on this question. This is a presentation that looks into both of these questions and provides principles for designing audioguide content that really works for visitors. Conference paper available here: http://mw2014.museumsandtheweb.com/paper/listening-to-visitors-research-findings-on-mobile-content/
This is a question we've asked time and time again over years of email marketing. As we are able to collect, track, and report back even more granular levels of user data, where do we find the find sweet spot? This presentation will focus on some of the innovative ideas that have been tried-and-true, as well as some of the surprising ideas that haven't panned out.
This document provides an overview of networking skills. It defines networking as the exchange of information or services among individuals, groups, or institutions to cultivate productive relationships for employment or business. The document outlines the benefits of networking, including that approximately 70% of jobs are found through networking. It also provides tips for an effective networking toolbox, strategies for creating networking opportunities, and ways to utilize technology for networking. The key takeaways are that networking requires communication, forethought, having relevant information to share, and being willing to get out of one's comfort zone to grow a professional network.
This document outlines the emergence and growth of social media and its current landscape in the IT industry. It discusses how over the past 30 years, social media has grown from early sites like LiveJournal and Friendster to Facebook being used by over 200 million adults in 2013. The document proposes opportunities and benefits for Northwestern Technologies to use social media, such as generating more business leads and exposure through stronger customer connections. It concludes by recommending social media as a way for Northwestern Technologies to stand out from competitors.
Cristin Grogan, the Social & Digital Media Manager of Iona College, gave a presentation to the Iona College Marketing Club about social media and her career. She discussed her day-to-day responsibilities managing Iona College's social media, how social media is changing marketing, and potential career paths in social media. She advised the students on the best ways to learn about social media and be successful in the industry.
The document provides an overview of cool web marketing tools and services including Paper.li, Google Trends, and IF This Then That. It discusses how Paper.li allows users to create online newspapers with custom content and design. Google Trends is described as a tool for finding search trends and comparing keywords. IF This Then That is a service that links apps and automates tasks based on user-defined recipes. The document also lists web strategy and social media tools like Blurb.com, Socialoomph.com, and Hootsuite.com and closes with a quote on the importance of social media.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites.
This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE - Sign Up for Udemy.com
The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
The document summarizes moments captured by Dr. Heidi Forbes Öste at The BE Conference in Austin 2017. The conference brought together women in media, technology, and other fields. Several speakers discussed topics like creating empathy through visuals, handling rejection, asking for advice and money, the power of diversity for performance, fighting stereotypes with data, and getting involved in policy through state legislatures.
Speaker: Suzanne Kendrick
Website: www.GreyLynn2030.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Social Converence - why you can't ignore itchrisabutler
The document discusses the concept of "social convergence" and how social media platforms are becoming increasingly interconnected. It notes that most people are active on major platforms like LinkedIn, Facebook, and Twitter. It argues that by taking advantage of this connectivity through outbound social media marketing, small businesses can find real leads and prospects through platforms in an integrated, "socially convergent" way. The key is setting up content and expertise that drives leads to your business, rather than passively waiting for opportunities.
All ears - connecting people through podcasting - Small charities communicati...CharityComms
Scott Roberts, PR, communications and celebrity manager, Haven House Children's Hospice
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is the Powerpoint presentation of my Session at RCCG, City of David during the annual Apapa Family Region 20, Ministers' Conference on October 21, 2017
Building support for homeless young people - Small charities communications c...CharityComms
This document provides tips and strategies for digital communications for small charities. It recommends building an audience on social media platforms like Twitter and Facebook by sharing regular, quality content. It also suggests taking advantage of being agile and responsive as a small organization. The document highlights using young voices to share stories and advocates. It notes that communications successfully secured over £900k in funding for a new accommodation project through building support. Key tips include that it is okay to try different approaches, small can be impactful, and creating empathy over sympathy.
This document discusses strategies for engaging audiences online through the Smithsonian Institution Archives. It recommends a 5-step process: 1) Define program goals, 2) Identify key target audiences, 3) Define strategies and tactics for each goal and audience, 4) Define key performance indicators to measure success beyond just quantities, and 5) Benchmark metrics against similar programs. Examples provided include increasing understanding of collections through features like Women in Science Wednesday and the Biodiversity Heritage Library crowdsourcing transcriptions to engage volunteers and the public.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We've combed through the SXSWi schedule for the best panels to attend if you’re interested in learning more about social business.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
What kind of mobile content is most engaging for museum visitors? And what impact does it have? There is surprisingly little research data on this question. This is a presentation that looks into both of these questions and provides principles for designing audioguide content that really works for visitors. Conference paper available here: http://mw2014.museumsandtheweb.com/paper/listening-to-visitors-research-findings-on-mobile-content/
This is a question we've asked time and time again over years of email marketing. As we are able to collect, track, and report back even more granular levels of user data, where do we find the find sweet spot? This presentation will focus on some of the innovative ideas that have been tried-and-true, as well as some of the surprising ideas that haven't panned out.
This document provides an overview of networking skills. It defines networking as the exchange of information or services among individuals, groups, or institutions to cultivate productive relationships for employment or business. The document outlines the benefits of networking, including that approximately 70% of jobs are found through networking. It also provides tips for an effective networking toolbox, strategies for creating networking opportunities, and ways to utilize technology for networking. The key takeaways are that networking requires communication, forethought, having relevant information to share, and being willing to get out of one's comfort zone to grow a professional network.
This document outlines the emergence and growth of social media and its current landscape in the IT industry. It discusses how over the past 30 years, social media has grown from early sites like LiveJournal and Friendster to Facebook being used by over 200 million adults in 2013. The document proposes opportunities and benefits for Northwestern Technologies to use social media, such as generating more business leads and exposure through stronger customer connections. It concludes by recommending social media as a way for Northwestern Technologies to stand out from competitors.
Cristin Grogan, the Social & Digital Media Manager of Iona College, gave a presentation to the Iona College Marketing Club about social media and her career. She discussed her day-to-day responsibilities managing Iona College's social media, how social media is changing marketing, and potential career paths in social media. She advised the students on the best ways to learn about social media and be successful in the industry.
The document provides an overview of cool web marketing tools and services including Paper.li, Google Trends, and IF This Then That. It discusses how Paper.li allows users to create online newspapers with custom content and design. Google Trends is described as a tool for finding search trends and comparing keywords. IF This Then That is a service that links apps and automates tasks based on user-defined recipes. The document also lists web strategy and social media tools like Blurb.com, Socialoomph.com, and Hootsuite.com and closes with a quote on the importance of social media.
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites.
This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE - Sign Up for Udemy.com
The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
The document provides an agenda for a meeting to discuss getting the most from an organization's website. The agenda covers website goals, social media, communication tools, site enhancement ideas, website development options, fundraising, exploring example websites, and making a website plan. Attendees will discuss how the website can support the organization's goals and reach and engage its audiences. Suggestions are made for social media, newsletters, surveys, translations, photos, and fundraising through the website. Different content management systems and website builders are also listed.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
This document outlines the agenda and content for a one day workshop on Web 2.0 and social media run by John Duffy of Nemisys. The workshop covers the history of the internet and introduces key concepts of Web 2.0 and social networking sites. Techniques demonstrated include using Facebook, YouTube, Flickr, Twitter, blogs and podcasts. Exercises are used to help participants identify opportunities for their organizations. Homework involves developing initial social media plans and starting to engage with sites like setting up a Twitter or Facebook page.
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
Are you afraid that your organizational culture is stifling your attempts to succeed in social media? Then you need to take a step back and consider how to leverage social media in a way that balances culture, organization and open communication. Of course it is not easy to change organization culture, but you can definitely adapt. Join us for this webinar and find out how you can foster an internal culture of sharing and collaboration.
Community Coalitions are finding their way in social media and discovering it really does matter to the success of their communications. Handout: https://www.dropbox.com/s/aqy7fwb0v6fgpxs/DE-SoMe%20Communications%20Matter%20Handout.pdf?dl=0 Delaware Division of Substance Abuse and Mental Health
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
6. Business Impacts of Social Media
• Consumer-to-producer interaction
• Client-to-client interaction
• Global Reach
• Traditional Advertising Ineffective
7. Why Should We Use Social Media?
• Be Where They Are
• Improve Sales
• Improve Search Rankings
• Build Relationships
8. Why Should We Use Social Media?
• Community Exposure
• Brand Expansion
• Gain New Customers
• Save $$$$
9. How Do We Use Social Media?
• Know Your Platform
• Showcase Products & Services
• Direct Website Traffic
• Promotional Offers
10. Conclusion
• YES, NWT should use Social
Media!
• Reach Your Target!
• Expand Your Brand!
• Build Customer Relationships!
• Save Money!
11. Works Cited
• “Ad Set Cost & Budgeting.” Facebook. Facebook.com/help. Web. 31 Aug. 2014.
• Bellis, Mary. "ARPAnet - The First Internet." Inventors. About.com, 2012. Web. 31 Aug. 2014.
• Carlson, Nicholas. “Pinterest CEO: Here’s How We Became the Web’s Next Big Thing [DECK].” Business
Insider. BusinessInsider.com, 24 Apr. 2012. Web. 31 Aug. 2014.
• Digital Trends Staff. "The History of Social Networking.” Digital Trends. DigitalTrends.com, 05 Aug. 2014. Web.
31 Aug. 2014.
• Fitzpatrick, Laura. “Brief History of YouTube.” Time. Time.com, 31 May 2010. Web. 31 Aug. 2014.
• Gilbertson, Scott. “Feb. 16, 1978: Bulletin Board Goes Electronic.” Wired. Wired.com, 16 Feb. 2010. Web. 31
Aug. 2014.
12. Works Cited
• Johnson, Mark. “The History of Twitter.” Social Nomics. SocialNomics.com, 23 Jan. 2013. Web. 31 Aug. 2014.
• Kim, Larry. “Guide to Using Social Media for Marketing.” Wordstream. Wordstream.com. Web. 31 Aug. 2014.
• Mangold, W. Glynn & Faulds, David J. “Social Media: The New Hybrid Element of the Promotion Mix.” Science
Direct. ScienceDirect.com, 2009. Web. 31 Aug. 2014.
• “Social Networking Fact Sheet.” Pew Research. PewInternet.com. Web. 31 Aug. 2014.
• “You’ve Got… 25 Years! AOL Celebrates 25th Anniversary with Big Birthday Bash.” AOL. Corp. AOL.com, 24
May 2010. Web. 31 Aug. 2014.
Editor's Notes
Web and Social Media expert for six years.
Web Development Student at Sanford-Brown College online, seeking to acquire the official title to go with that experience.
Passionate about educating companies on how important it is to use social media as part of a complete marketing strategy that effectively reaches their target audience.
The first form of social media that ever came into existence was Email. In 1971 the first email was sent over the “ARPANet” which was the first computer network in existence, created to allow research departments of four universities to share information (Bellis, 2012).
On February 16, 1978, the first public Computerized Bulletin Board System (CBBS) was created by Ward Christensen and Randy Suess (Gilbertson, 2010). These systems enabled users to download games and other files (sometimes pirated) and send messages to other users of the ARPANet (Digital Trends Staff, 2014).
On May 24, 1985, AOL was born (“You’ve Got… 25 Years!” 2010) and is now considered, for many people, the Internet before the Internet existed (Digital Trends Staff, 2014).
Classmates.com, created in 1995, was likely the first actual website to enable social networking features, but was focused more specifically on connecting with people you went to school with (Digital Trends Staff, 2014).
SixDegrees.com, created in 1997, was based on an idea, somehow associated with Kevin Bacon, that, “no person is separated by more than six degrees from another,” (Digital Trends Staff, 2014). Six Degrees was the first social network to allow the creation of profiles by its users, as well as enable them to invite their friends, check out others’ profiles, and create groups, but its marketing strategy came off as pushy, and eventually the company went under (Digital Trends Staff, 2014).
In 2002, Friendster came on the scene, and turned the concepts created by Six Degrees into a successful social network by giving its users the opportunity to connect with others via their common bonds (Digital Trends Staff, 2014). Despite its success, Friendster fell prey to technical difficulties, poor management, and a lack of funding in North America and is now focused on online gaming (Digital Trends Staff, 2014).
For my generation, the first real social network was called, “MySpace”. MySpace.com was launched in 2003 and was king of the social networks until it was dethroned by Facebook (Digital Trends, 2014). MySpace offered many of the same concepts that Friendster offered but appealed to the young adult marked by giving the user the ability to design their own page easily, and combining these pages with pop culture aspects like music, videos, etc. (Digital Trends Staff, 2014).
LinkedIn, also created in 2003, took social networking to a whole new level of professionalism, giving its users the ability to connect with other working professionals, and helping them advance their careers via social networking (Digital Trends Staff, 2014).
Although it hasn’t always been at the top of the social networking food chain, Facebook, originally created in 2004 by Mark Zuckerberg as a Harvard-only social networking solution, now sits on the throne of the social networking kingdom (Digital Trends, 2014). Very few internet users these days do not have a Facebook account.
In May of 2005, YouTube was created by former Paypal co-workers Chad Hurley, Steven Chen, and Jawed Karim as a video-sharing platform whose first video ever posted was of Karim visiting the San Diego Zoo in April of that year (Fitzpatrick, 2010). It is now the source of many peoples’ favorite procrastination techniques and entertainment, and has developed into much more (Fitzpatrick, 2010). “Today more video is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years,” (Fitzpatrick, 2010).
Twitter, created by Jack Dorsey, Evan Williams, and Biz Stone in 2006 was initially created as a way to send text message-style updates via a social network and has now turned into a way for anybody to share just about anything in 140 characters. It has completely altered the way that businesses, celebrities, politicians, and “The Average Joe” connect with their circles (Johnson, 2013).
Inspired by its social networking predecessors, Google decided to jump in on the action by creating Google+ in 2007, but decided to focus on being, “a social ‘layer’ of the Google experience,” rather than a full-blown social network (Digital Trends Staff, 2014). The creation of Google Hangouts is likely the most-used feature of Google+, enabling video chat in a way that social media has never seen before.
In 2009, Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest, a bulletin board-style social network for everything on the internet that a user might be interested in. This is a great tool for product-based businesses to gain exposure on the web (Carlson, 2012).
Created in 2010, Instagram is likely the most selfie-driven social network in existence but it has its business uses as well. Boutiques, restaurants, and all sorts of other product-based companies can use Instagram to entice their followers to come purchase their latest creation or product.
“The 21st century is witnessing an explosion of Internet-based messages transmitted through these media. They have become a major factor in influencing various aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation,” (Mangold & Faulds, 2009, p. 2).
While you may not have the capability to control interactions between your clients, you certainly have the capability to influence them. Positive interaction between your clients via social networking can greatly enhance the amount of business that Northwestern Technologies receives.
Social networks are used by people all over the world to connect with each other in many ways. Without social networking you may only be able to reach people within a certain region of a country or best-case-scenario, throughout the nation. But social networking gives you the ability to reach potential clients across the globe. It expands your capabilities to truly access the “worldwide” web.
“Consumers are turning away from the traditional sources of advertising: radio, television, magazines, and newspapers. Consumers also consistently demand more control over their media consumption. They require on-demand and immediate access to information at their own convenience,” (Mangold & Faulds, 2009, p. 4)x
“As of January 2014, 74% of online adults use social networking sites,” (“Social Networking Fact Sheet,” 2014). The greatest bulk of your clients are already using social media. If they are there, why aren’t you?
Sales is all about connecting with your target market and giving them a reason to want your product. If you are on social media connecting and interacting with your market for the purpose of increasing sales, there’s no reason why your sales should not increase, as long as you are interacting with them effectively.
The more you establish a presence on the web, the more search results your company will be displayed. If a consumer does a search for software companies in your industry and only one result for Northwestern Technologies displays, they are less likely to find your company than if multiple sites have listings for Northwestern Technologies. And just as your website content needs to be relevant in order for the search engine to display your site, your interactions with your clients on social media should be equally as relevant.
You have the capability to build positive, lasting, sales-generating, relationships with your clients through social media avenues. Using social media, you can create conversations between your customers that are relevant to your business and use the information that they share with each other to help you understand what your clients are looking for in your products. Not only does this help you develop your relationship with your clients, but it also builds community between the clients themselves (Mangold & Faulds, 2009).
Your clients will not only use social media to connect with each other but they will also continue to use word-of-mouth, and the combination of these methods could greatly expand your company’s exposure locally, as well as nationally and internationally (Mangold & Faulds, 2009).
This exposure, combined with improved search engine results and building relationships online will naturally expand your brand across the globe, helping you to gain new customers and learn more about your existing ones.
Social network advertising solutions are immensely more cost-effective than advertising through traditional methods. For example, according to Facebook.com’s Help Center, with Facebook Ads, you create an ad, set a budget that you want to spend on advertising, and your budget is used based on the number of “impressions” or the number of clicks your ads receive. You only pay for these clicks or impressions and nothing more (“Ad Set Cost & Budgeting,” 2014). Not only do you have control over the costs but you can determine who the ad’s audience will be, and see statistics on who is responding to your ad. In my opinion, this is worth much more than traditional advertising methods could ever offer your business.
The first step to creating an effective social media marketing strategy is knowing the different platforms and how to effectively use them (Kim, 2014). All social network platforms will need a healthly level of interaction-generating content but each one has specific strategies that you’ll need to follow. Using Facebook starts with creating a business page, and is largely focused on generating ads and catering them toward your target audience (Kim, 2014). Google+ is similar to Facebook, but with less advertising, and it’s more about creating circles and targeting your posts to those circles (Kim, 2014). Pinterest is a fantastic way to showcase your products and services and get feedback from your customers (Kim, 2014). Twitter allows you to follow your clients or others in your industry and also gain followers in the process, remembering that the larger your sphere of influence, the greater your sales opportunities are (Kim, 2014). It can also greatly benefit your support staff in reaching your clients and create opportunities for them to brag about your great customer service department to their followers. Additionally, you can share your promotional offers with your Twitter following and direct them to your website for more information (Kim, 2014).
There are way too many advantages to connecting with your future and existing clients on social media to ignore it and pretend like it’s going way. The social media revolution is here to stay and it’s time for Northwest Technologies to join the revolution! Your target is out there waiting for you to reach them. Take advantage of this opportunity to expand your brand, build relationships with your clients, save money on advertising, and most of all generate sales for your business. You will not regret it!