Building an Online Community

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This document provides guidance on building an online community through focusing on the audience, establishing an identity, and engaging in conversation. It stresses the importance of understanding where your audience is located online, crafting a clear brand identity through images and written content, and genuinely engaging with your community through answering questions and providing valuable content to build real relationships rather than just accumulating casual followers.

Marketing

Building an Online Community
with @justinseeley

The Social Landscape
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Find networks that ﬁt you
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Iden5ty
branding yourself on the social web

WriGen Content
Headlines, bios, and catchphrases

Know your plaIorms
and be prepared for changes

Communi5es are social
and relationships are very important

Become part of your narra5ve
using the rules of engagement

Strive to create fans
not just casual acquaintances

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