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Building  an  Online  Community
with @justinseeley
Audience  •  Iden5ty  •  Conversa5on
Audience
Where are they swarming?
The  Social  Landscape
is vast and ever-changing
Where  do  you  start?
Look  at  your  compe55on
Find  networks  that  fit  you
and your content
Embrace  new  things
Iden5ty
branding yourself on the social web
Prepara5on  is  key
Images
Headers, profile photos, etc.
WriGen  Content
Headlines, bios, and catchphrases
Know  your  plaIorms
and be prepared for changes
Conversa5on
how to engage your audience
Communi5es  are  social
and relationships are very important
You  should  care
If  you  don’t  care,    
you  won’t  convert
Become  part  of  your  narra5ve
using the rules of engagement
Answer  ques5ons
Provide  meaningful  content
Social  media  is  not  a  mouthpiece
30/20/10
Numbers  don’t  maGer
relationships do
Strive  to  create  fans
not just casual acquaintances

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Building an Online Community