Social Media Marketing
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What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites. This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
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Social Media Marketing
- 1. www.LTnow.com Content & Digital Marketing
- 2. www.LTnow.com • Introduction • Social Media Marketing • Success Stories • Questions Agenda
- 3. www.LTnow.com • Digital & Content Marketing • Infrastructure & Hardware • Hosting Services • Web Development & Programming • Custom Software Development Lieberman Technologies
- 4. www.LTnow.com Senior Web Specialist, Project Manager University of Evansville Graduate 12 years of experience WordPress, Social Media, Search Engine Optimization, Website Analytics, Web Hosting, Content Marketing, Development Andrew Epperson
- 6. www.LTnow.com • What is Social Media? • Why use Social Media Websites? • What is Social Media Marketing? • What is my next step? Social Media Marketing
- 7. www.LTnow.com It is NOT the Technology What is Social Media?
- 8. www.LTnow.com • Define Social: of, pertaining to, connected with • Define Media: an instrument on communication, like a newspaper or a radio • Social Media is a social instrument of communication. What is Social Media?
- 10. www.LTnow.com • Social Networking • Social Photo and Video Sharing • Location Based Social • Social Bookmarking • Social News • Wikis Social Media Websites
- 11. www.LTnow.com Reach Why Use Social Media Websites?
- 12. www.LTnow.com • 27% of total U.S. internet time is spent on social networking sites. • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. • 15% of total U.S. mobile internet time is spent on social networking sites. Social Media Stats
- 13. www.LTnow.com • 46% of online users count on social media when making a purchase decision. • 91% of local searchers say they use Facebook to find local businesses online • 71% of social media participants say they are more likely to purchase from a brand they follow online Social Media Stats
- 14. www.LTnow.com 1. facebook.com 2. google.com 3. youtube.com 4. yahoo.com 5. Baidu.com 6. wikipedia.org 7. amazon.com 8. qq.com 9. live.com 10. taobao.com Top 20 Websites 11. blogspot.com 12. google.co.in 13. linkedin.com 14. twitter.com 15. yahoo.co.jp 16. bing.com 17. sina.com.cn 18. yandex.ru 19. vk.com 20. msn.com * Rankings via Alexa.com
- 15. www.LTnow.com Audience Why Use Social Media Websites?
- 16. www.LTnow.com • Facebook – 1.11 billion users • Twitter – 400 million users • LinkedIn – 225 million users • Google+ – 343 million users Social Media Websites by the Numbers
- 17. www.LTnow.com • Pinterest – 48.7 million users • Flickr – 87 million users • YouTube – 1 billion users – 4 billion views per day Social Media Websites by the Numbers
- 18. www.LTnow.com • Quora – 1.5 million unique users per month • foursquare – 33 million users • Yelp – 78 million users Social Media Websites by the Numbers
- 19. www.LTnow.com • Stumbleupon – 25 million users • Reddit – 393 million users • Tumblr – 216.3 million users Social Media Websites by the Numbers
- 21. www.LTnow.com Mobile Why Social Media Websites?
- 22. www.LTnow.com The number of people accessing the internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years. Mobile Statistic
- 23. www.LTnow.com • US Market – 278 million mobile subscribers in the U.S. – 40 to 80 interactions per day • Facebook’s Mobile App – 751 million mobile users access Facebook every month – 189 million active mobile only users Mobile Stats
- 25. www.LTnow.com The process of gaining traffic or attention through social media sites. Social Media Marketing
- 26. www.LTnow.com • Communicate • Around the Office • Employee Highlight / Spotlight • Contests • Feature Stories / Client Success Stories • Blogging • Advertising • Be human! Be helpful! What Can You Do?
- 27. www.LTnow.com • Promote / Boost • When should you promote a post? – Will the post be relevant tomorrow? – Has is been at least 6 hours since posting? – Does is have a call-to-action? – Does it have engagement? Facebook Advertising
- 28. www.LTnow.com Website statistics after implementing a blog • Visits : + 1,137% • Pageviews : + 668% • New Visits : + 10% • Facebook Traffic : + 950% • LinkedIn Traffic : + 375% • Twitter : + 100+ • Google+ : + 100% Success Story | LTnow.com
- 29. www.LTnow.com Social Media referral traffic from previous 30 days • LinkedIn : 74 visits • Facebook : 51 visits • Google+ : 5 visits • Twitter : 1 visit Success Story | LTnow.com
- 30. www.LTnow.com 3 month Social Media Marketing campaign • m.facebook.com referral traffic : + 138% • facebook.com referral traffic : + 39% • search engine traffic : + 13 % Success Story | Sloans.com
- 32. www.LTnow.com • Tuesday, June 11 • 3:30 – 5:30 pm • Prizes • Register online: LTnow.com/openhouse www.LTnow.com/openhouse
- 33. www.LTnow.com Lieberman Technologies LTnow Facebook LinkedIn Google+ Pinterest Connect With Us Andrew Epperson @eppand Facebook LinkedIn Google+ Twitter
Editor's Notes
- Social Media is a two-way street that gives people the ability to communicate.
- The best way to define social media is to break it down.
- 27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot)
- Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
- FACEBOOK• One out of every seven minutes spent online is on Facebook• Daily active Facebook users: 665 million• Total number of Facebook mobile users: 751 million• Average daily Facebook likes: 4.5 billion• Average time spent per Facebook visit: 20 minutes• Average number of weekly local business page views: 645 million• Average number of weekly comments on local business pages: 13 millionTWITTER• 44% growth from June 2012 to March 2013• 288 million monthly active users• That means that 21% of the world’s internet population use Twitter every month• Twitter’s fastest growing age demographic is 55 to 64 year olds, growth rate of 79%• ~ 1 in 4 online teens now user TwitterLINKEDIN• The largest professional business network on the planet • 2 new users join it every secondGOOGLE+• It’s active users base grew by 33% from June 2012 through to March 2013
- PINTEREST• 3 years old: launched in March 2010• Avg American user spends 16 minutes per visit• 80% of users are Women. 50% have children• Pinterest referrals spend 70% more money than non-social channelsFLICKR• YOUTUBE• 1 billion unique monthly visitors• 6 billion hours of videos are watched every month• YouTube reaches more U.S. adults ages 18-34 than any cable network
- TUMBLR• just recently purchased by Yahoo!
- • There are 278 Million Mobile Subscribers in the US – source: Chartbin• By the end of 2014, there will be 89.5 million tablet owners in the United States• We interact with our mobile devices 40 to 80 times per day on averageFACEBOOK• 751 million mobile users access Facebook every month• Mobile only active users total 189 million• Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
- Talk about frequency and distribution of content
- Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.