Charla sobre social media y personal branding para alumnos de Bachillerato que acudieron al Campus Preuniversitario de la Universidad CEU Cardenal Herrera en junio de 2014

1. Personal branding. Using social
media in the real world
Paco Núñez (@paco_nro)
CEU Cardenal Herrera University
June, 2014

2. What is personal branding?

3. What is personal branding?

4. What is personal branding?

5. What is personal branding?
• Definition
• How to get that people know us as we want to
be known by?

6. Which personal brandig we want?
What kind of
things we want
to be known by?

7. How to get a personal branding?
• Internet is our allied
• Two ways:
– Clumsy
• Medium term failure
– Planned
• Probability of success

8. A real testimony
“After several months searching job actively and
collaborating in a communication agency and Marketing
online company, I realize that it is very important having a
clear profile in different social media. The shop window of
ourselves is even greater through social medial and web
sites. (…) Nowadays, the first effect that people perceive
about us is what they see online. That is why we should
find the way to stand out and to show what is our value
on Internet. If you cause a good effect online, you will get
an opportunity in offline word; if don’t, you wont. That is
why I don’t think that be present in social media is
enough; you need to be different”
Rona Daveri Maszlanka (Madrid), at WixBlog

10. A real testimony
“Internet is the place where companies try to
find potential candidates nowadays; today it is
not enough to send a CV. I found a clear
necessity to differentiate myself from the
competition, and the perfect way to show to my
audience my knowledge and my initiative was
presenting myself as a product”
Rona Daveri Maszlanka (Madrid), en WixBlog

11. Some data
•80%of companies use social media for
recruitment
• % of these using LinkedIn…
95%

12. More data…
• YouTube is the 2nd largest search engine in
the world
• 200,000,000 blogs in the world
• 78% of consumer trust peer recomendations
• LinkedIn grows from 32M users in 2008 to
277M at the end of 2013
*Data from Socialnomics and LinkedIn

13. Social Media Revolution
Available at http://youtu.be/lFZ0z5Fm-Ng

14. Personal branding: strategy issue
1. Create a blog.
2. Share my blog.
3. Relate to minded
people.
4. Check acceptance of
what I do.
5. Modify what is failing.

15. 1. Create a blog
• Platform to show what I love
– Focus on something concrete
– Positive attitude
– Be very visual
• What do you wanted to read if you were the reader?
– Techniques to facilitate to be found by Google
(SEO)
– Periodicity. Set a schedule

16. 1. Create a blog
• Platforms
– Tumblr (Yahoo!)
• Very easy
• Few possibilities
– Blogger (Google)
• Quite easy
• It position very good on Google
– Wordpress
• More complex
• Very personalized

17. 1. Create a blog
• Tools for gathering information
– Evernote
– Paper and pen
– Mobile phone
• Pictures
• Video
• Tools for organizing information
– Evernote
– Calendar
– Tasks lists

18. 2. Share my blog
• Social networks are the key
• Possibilities
– Share what we produce
– Host contents for our blog (YouTube)
– Interact with “readers”
– Invite “readers”

19. 3. Relate to minded people
• Do the same as you do in off-line world
• We have civic rules on Internet
• Be social
• Be active on social media
• Not only cast; interact, answer, search, share…

21. 4. Check acceptance of what I do
• Tools for monitoring blog
– Blog statistics
– Google tools
• Tools for monitoring social media
– Hootsuit
– Tweetdesk

22. 5. Modify what is failing
• How is everything
going on?
• Can you improve
anything?
• How can you
improve?
• Do what you
planned
• What to do
• How to do
Plan Do
CheckAct

23. Tips for Facebook
• Encourage participation and connection with our target audience
• Speaking in the first plural person
• Ask questions type "call to action"
• Write paragraphs with no more than three lines always with a link
• Use current pictures
• Create a calendar of publications. At least 2 times a week
• Publishing minimum each 2 hours
• Respond quickly and promptly to user interactions
• Encourage your colleagues and friends who click the "Like" button
of your page

24. Tips for Twitter
• Recommended structure: text + link + #
• Synthetic and concise text
• No more RTs than tuits published
• Use # related to your sector
• RT trusted contents
– Verify
• Do not use script type SMS

25. Verify…

26. Personal branding. Using social
media in the real world
Paco Núñez (@paco_nro)
CEU Cardenal Herrera University
June, 2014