Chad Bryant and I speak to younger college students about the ins and outs of online networking, making connections and polishing your personal brand to increase career opportunities.
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand.
This presentation was originally delivered at the AMMA 2012 National Conference in Perth.
The Job Market is Changing - Got Social Networking?Sandy Blanquera
Are you prepared for today's changing job market? Social Media can help you create the best success ever. Have every job you'll ever want, starting today.
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand.
This presentation was originally delivered at the AMMA 2012 National Conference in Perth.
The Job Market is Changing - Got Social Networking?Sandy Blanquera
Are you prepared for today's changing job market? Social Media can help you create the best success ever. Have every job you'll ever want, starting today.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
How To Groove To The Google Dance (Yes, It’s Back)Rhea Drysdale
Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
LinkedIn and Twitter: How to Attract Clients by Jeannie Walters and Barbara R...BARBARA ROZGONYI
Looking for ways to build build business and develop client relationships online? In this webinar, Jeannie Walters of 360Connext.com and Barbara Rozgonyi of wiredPRworks.com, talk about how to use LinkedIn and twitter to target, search and connect with your ideal clients. Jeannie and Barbara are on the board of Social Media Club Chicago and are women business owners who enjoy sharing personal and client success stories with entrepreneurs, small businesses and corporations.
Maximize Your Chamber Website For Member ValueCheryl Smith
Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.
Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search ...JP Marketing | NE
** 6/9/15 Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search. **
Social media has had a profound impact on job searching. And, it continues to evolve every day -¬‐ new players, new rules, and new opportunities. Judy Parisella will provide an insightful overview of social media’s impact on job seeking, and speak to the “must haves”, “Dos and Don’ts” and best practices in effectively using today’s social media. The intent of this session is to leave all attendees with practical steps that can be implemented immediately to move job search results forward.
(Presented at The Career Place, Woburn MA 6/9/15)
Theories on the Job & Your Future - A Message to UndergraduatesBrian Swanick
This is from my lecture with USF (University of South Florida) on March 7, 2017.
I share the principles and learnings from my own experience as a recent college graduate with seemingly nothing to offer. I figured out how to find a niche as a consultant and generally be pretty happy in a short 7 years :) (with struggles along the way)
Hopefully this helps you fast-track your own undergraduate career.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
How To Groove To The Google Dance (Yes, It’s Back)Rhea Drysdale
Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
LinkedIn and Twitter: How to Attract Clients by Jeannie Walters and Barbara R...BARBARA ROZGONYI
Looking for ways to build build business and develop client relationships online? In this webinar, Jeannie Walters of 360Connext.com and Barbara Rozgonyi of wiredPRworks.com, talk about how to use LinkedIn and twitter to target, search and connect with your ideal clients. Jeannie and Barbara are on the board of Social Media Club Chicago and are women business owners who enjoy sharing personal and client success stories with entrepreneurs, small businesses and corporations.
Maximize Your Chamber Website For Member ValueCheryl Smith
Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.
Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search ...JP Marketing | NE
** 6/9/15 Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search. **
Social media has had a profound impact on job searching. And, it continues to evolve every day -¬‐ new players, new rules, and new opportunities. Judy Parisella will provide an insightful overview of social media’s impact on job seeking, and speak to the “must haves”, “Dos and Don’ts” and best practices in effectively using today’s social media. The intent of this session is to leave all attendees with practical steps that can be implemented immediately to move job search results forward.
(Presented at The Career Place, Woburn MA 6/9/15)
Theories on the Job & Your Future - A Message to UndergraduatesBrian Swanick
This is from my lecture with USF (University of South Florida) on March 7, 2017.
I share the principles and learnings from my own experience as a recent college graduate with seemingly nothing to offer. I figured out how to find a niche as a consultant and generally be pretty happy in a short 7 years :) (with struggles along the way)
Hopefully this helps you fast-track your own undergraduate career.
When "It" Hits The Fan: Social Media Crisis ManagementDrew Hawkins
Oh, crap. Your brand’s getting dumped on. Digital crises can happen to anyone, but only the best of brands are armed and ready to respond
effectively. What do you do when an offline crisis blows up on Twitter? What about when your social team posts something to Facebook that they shouldn’t have? DeMoss’ Drew Hawkins and Chandler Epp share the steps your brand must take to minimize damage and reveal how asking the right questions makes all the difference when ‘it’ hits the fan.
A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
7. INTERNSHIPS
• Internships help you learn more from the inside
• Open doors to more job opportunities, even if they aren’t
at the company you’re interning at
-Chad - Follow publications like AdAge, industry thought leaders who help form opinions in the space -Be in tune with what is happening in your desired industry -Keep tabs of brands that you like. See what brands are doing inside of the social space -Feel free to critique brand practices...how would you do it better?
-Drew -It’s very hard to get an entry level job without some sort of real-world experience -Sometimes interning at one place doesn’t mean you’ll get a job there...but maybe open the door to something new elsewhere. -Ad/marketing industry is somewhat incestuous. Everybody knows everyone. Connections made via an internship could lead into an introduction to another gig -Pimp out Engauge internship -You better get one -ATL is tight knit, if you mess up at one internship, it could hurt you long term
-Segue and intro personal branding
Drew asks: -open the floor for discussion on what makes a brand Chad asks: -then ask how an individual could transform themselves into a brand
Chad -Where everything you do lives -Could be something as easy as an About.me page here. Also could be a blog or personal website (recommended)
Chad intro -As you study and analyze brands, form your own opinions and show them off somewhere -Being able to show a potential employer that you are a diligent student of the industry Drew speaks to his story -Could attract a potential employer without one realizing it (Drew’s Story)
Drew -Everything you do on social is the connective tissue for your personal brand -Should point back and be connected back to your hub
-Chad
-Chad
-Chad
Chad intro
Drew’s -Many job recruiters start at LinkedIn to fill positions -Optimize your profile to have keywords to match up with the job role you desire to be in
Chad -Get connected with professionals that share similar interests -learn -share insight -->you’re never too young to have your own valid opinion -avoid self promotion. let your insights do the talking for you
-Drew talks about this or else.
-Chad
Chad intro
Drew -Research company before going into the interview. -See who works there -Where do former employees go -See the competition and related companies. Compare on the fly
Chad
Chad
Drew -Read up on content shared by your networks -If you are connecting with prospect employers on LinkedIn, you’ll want to be caught up on what content that they find interesting and be able to speak to it
Drew
Drew - teach you how to avoid the fail whale
Chad -very hard to “interrupt” on Twitter -don’t auto-feed tweets -nobody wants to talk to a robot
Chad -What types of tweets are resonating with your followers? -Find a niche of expertise but stretch yourself on topics -Use free tools to optimize content and personal reach (crowdbooster, hootsuite, bufferapp)
Drew -nobody wants to talk to a robot; don’t only share industry articles. Share some about yourself too -recruiters don’t hire just talent, hire based on personality and culture as well. Show your personality on Twitter -Chad to speak to recommendations of his based on personality -Engauge hiring practice on culture
Drew -Where do you want to work? Which employees are active on Twitter? Chad -Chad speaks to stalking
Chad
Chad -RSS to Twitter feeds -Hitting the tweet button right after you read something....scarcity adds value -Buffer app good for sharing content sparingly
Chad -Shows a part of your personality that could turn off recruiters -Negative tweets about a brand could hurt you...what if you end up pitching them one day? Drew -Share DK’s story anonymously -If you share passive aggressive tweets, it can overlap into your career work. Like the next slide.
Drew -If you’re a community manager, watch where you tweet -Avoiding angry tweets entirely can help you avoid crappy situations such as this -Hide your Twitter application in your phone...make it very hard to get to
-Drew throws an alley oop to Chad
Chad slams it in FTW -Watch what you share and how you share it -Employers may not be asking for passwords....but they will check on your profile -Loops back to people don’t just hire talent but culture, personality and character as well
Chad -Based off this, what can you tell about Chad that you didn’t know about him yet
Drew -Same rules apply as on Twitter -Don’t be a dick.
Drew -You’ve spent all this time building up an online persona, it’s now time to let it come to life....in real life -Also a first impression starting ground. Meet people here that will eventually look you up later and see that you’re legitmate and authentic
Chad -Is there someone you want to meet from a certain company? -Who else is there? What conversation starters can you have in your arsenal before you even arrive. -What kind of event is it? How should you dress, bring with you etc?
Chad -Even if you are looking for a certain group at an event, stay engaged with who you’re talking to. You don’t know who that person knows or who they might be Drew -Drew’s Edelman story
Drew -When you collect business cards, do a little online stalking -Send follow up emails, tweets etc -Connect on LinkedIn by sending a personal message, not the “I’d like to connect with you on LI” generic ones