Lauren Brooks Mills conducted a questionnaire of 10 school-aged children to inform the creation of her pop music magazine. 55% of respondents were female and 45% were male. The largest age group, 50%, was 13-14 years old, showing this should be a key target age. Most respondents, 40%, read music magazines sometimes or regularly. Posters and celebrity interviews were the most sought features. Based on this market research, Mills plans to create a weekly pop music magazine priced at £2.50 to attract both current and non-readers.

1. Lauren Brooks Mills

2. For my questionnaire, I asked 10 school
age children. 55% of them were
females and 45% were males. I asked
more females than males because my
primary target audience is teenage
girls. By asking more females, I found
out what they look for in a pop music
magazine as this will help me when it
comes to creating my own pop music
magazine for my target audience.
1. What
gender are
you?
45%
55%
A) Female
B) Male

3. I asked a range of school age children
to fill out my questionnaire. This is
because I wanted to get a specific age
for my target audience so that it will be
easy for me to know what type of
things they like about music
magazines. This way I am able to
attract my target and provide all the
features they look for in a music
magazine.
From the results, 50% of the people I
asked were aged 13-14. This age group
was the majority which shows that
they will have a large impact on the
results as more of them answered the
questionnaire. This also shows that I
might want to focus on this age group
for my target audience as well as 1517’s as 40% of them responded to the
questionnaire.
10%
40%
50%
2. How old
are you?
A) 11-12
B) 13-14
C) 15-17

4. 40% of the people I asked in my
questionnaire said that they do read
music magazines and 40% said
sometimes. There was an even gap
between the two which shows that
there is still a slight interest in music
magazines.
3. Do you read
music
magazines?
A) Yes
40%
40%
20%
For the 40% that said sometimes and
the 20% that said no, this implies that
they are waiting for an interesting
music magazine to come on the market
that is worth purchasing.
I will have to make my music magazine
different to the others on the market
so I am able to attract those who
answered sometimes and no in order
to change their views in future.
B) No
C) Sometimes

5. 50% answered they spend £33.99 on a music magazine. This
shows that music magazines are
not cheap but for those who buy
them are willing to pay the full
price .
20% was the least showing that
there maybe are not many cheap
music magazines around hence
the ones that answered no to
reading a music magazine, price
is part of the issue.
From the results, I will price my
music magazine at £2.50. This is
so that it will be affordable for
teens and encourage those to
read music magazines who don’t.
20%
30%
4. If so, how
much do you
spend on one?
A) £2-2.99
B) £3-3.99
50%
C) £4+

6. Pop music magazines were
the most popular liked as
40% of the teens ticked
that box . This indicates
that I have chosen to do
the right genre for my
music magazine as it is
highly liked by teens. My
target audience for my
music magazine will want
the genre to be pop as
most of the teens I asked
like this particular genre.
Following under pop was
RnB. Many artists like
Beyoncé, Rihanna, Cher
Lloyd, Alicia Keys, Little
mix are diverse and sing
both genres. Where my
main target audience is for
pop, I am also able to
attract teens who enjoy
RnB which would mean
that I would be able to
reach my secondary
audience .
5. What music
genre magazines
do you like?
A) Pop
20%
40%
B) RnB
10%
C) Rock
30%
D) Hip Hop
E) Other

7. 30% of the teens answered that
they look for posters and celebrity
interviews in a music magazine. This
shows that I will need to ensure my
music magazine provides these
features as it will attract the
audience to buy the magazine. It
indicates that this is what the reader
wants.
Many of the teens said that
sometimes they buy the magazine
purely for the posters because hey
either have a poster collection or it
makes them feel closer to the
celebrity.
There was a low percentage for
covermounts because we live in a
modern society and music has
moved online. Many of the teens
said that they listen to music on
YouTube, iTunes and other music
websites as it is easy to access and
free.
Additionally, a low percentage for
up & coming artists/(bands) as there
are many websites that promote
these artists such as: SBTV, Link up
Tv and more. This is where many
young people go to check out new
music talent.
6. What features do you look
for in a music magazine? (Tick
as many as appropriate)
A) Covermounts (Cd’s)
B) Posters
10%
20%
10%
C) Celebrity interviews
30%
D) Fashion
30%
E) Up & Coming artists/Bands
F) Music gigs/festivals
G) Competitions
H) Other if any

8. 40% said that they read
magazines weekly. This
was the highest
percentage so it shows
me that I may want to
consider publishing my
music magazine weekly.
There was a high demand
for weekly sold
magazines showing that
teens rely on them to be
published regularly as
music is released often
9
8
C) Never
7
6
B) Monthly 30%
5
A) Weekly
4
40%
3
7. How frequently
do you read music
magazines?
2
1
Following under
that, 30% said monthly
which indicates that they
do not read them often.
20%
0
1
2
3
4

9. The majority of the teens said they
look for information on solo artists
more than the others in a music
magazines.
5
D) Any
20%
4
C) Up & Coming
10%
30%
3
B) Bands
40%
2
A) Solo
1
0
1
2
3
4

10. ‘We Love Pop’ was the most popular
music magazine that was read by the
teens. From this I know that the genre I
have chosen to do will clash with ‘We
Love Pop’s’ target audience and I will
have to do my target market research
to ensure I include features to my
music magazine that ‘We Love Pop’
does not have so I can attract my
audience without too much
competition.
9. What music
magazines do
you read?
A) NME
B) Kerrang
10%
10%
20%
C) We love pop
D) Mojo
10%
10%
40%
E) Vibe
F) Mix mag
G) Top of the
pops
H) Classic pop
I) Other