The target audience for this media product is teenagers aged 14-17 who enjoy music and fashion. Specifically, they like R&B, funky and grime music genres. They are fans of TV shows like EastEnders, Waterloo Road and BET. They are addicted to music magazines like The Source and buy issues from local newsagents, Tesco's or online. Their main clothing stores for shopping include JD Sports, H&M and Blue Ink.