Part Three of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Blogs
- Articles
- Ebooks, press releases & white papers
- Presentations
- Video
- Audio
- Online Events
- E-mail
Part Four of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Facebook
- Twitter
- Instagram
- Google+
- Pinterest
- LinkedIn
Create high-quality, evergreen content like in-depth research, opinion pieces, and long-form articles to naturally acquire backlinks. Content less likely to get links includes short snippets, entertainment, or repeating past studies. Actively build links by researching competitors' backlinks, following up on unlinked mentions, and using techniques like Brian Dean's Skyscraper method of improving content others may want to link to. Maintain link etiquette by being helpful, thanking sites that link to you, and focusing on building relationships over just getting one-way links.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
SEO For Blogging - How to Grow Your Private Practice Through Content TheoRuby
Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines such as Bing / Yandex / DuckDuckGo)
Email theo@theoruby.com if you have any questions.
This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other website builders
TOP TIP: Focus on the user experience!!
The document discusses what makes content linkworthy and shares on social media. It notes that while shares do not always equal links, links remain an important ranking factor for search engines. It identifies several types of content that tend to be more linkworthy, including strong opinion posts, original research, regularly updated content, answers to common questions, and reference guides. The document encourages creating authoritative content that answers customer questions, offers a strong opinion or counter viewpoint, shares original insights, or provides practical how-to guides. It suggests regularly updated content also tends to perform well for links and shares.
Benefits Of Search Marketing: Boss-Convincing Reasons to Invest in SEOblinemarketingcom
Boss convincing reasons to invest in search engine optimization. Why it's important to consider a SEO strategy first before your social media strategy or viral marketing strategy.
This document provides guidance on developing an effective online communications strategy and website. It discusses conducting discovery research, defining goals and metrics, selecting appropriate technology and platforms, optimizing for search engines, developing content, testing functionality, and continually evolving the site based on audience needs. Key steps include involving stakeholders, understanding audiences, prioritizing tasks, selecting appropriate tools and vendors, writing for the web, promoting through social media and paid ads, and ongoing optimization.
Part Four of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Facebook
- Twitter
- Instagram
- Google+
- Pinterest
- LinkedIn
Create high-quality, evergreen content like in-depth research, opinion pieces, and long-form articles to naturally acquire backlinks. Content less likely to get links includes short snippets, entertainment, or repeating past studies. Actively build links by researching competitors' backlinks, following up on unlinked mentions, and using techniques like Brian Dean's Skyscraper method of improving content others may want to link to. Maintain link etiquette by being helpful, thanking sites that link to you, and focusing on building relationships over just getting one-way links.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
SEO For Blogging - How to Grow Your Private Practice Through Content TheoRuby
Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines such as Bing / Yandex / DuckDuckGo)
Email theo@theoruby.com if you have any questions.
This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other website builders
TOP TIP: Focus on the user experience!!
The document discusses what makes content linkworthy and shares on social media. It notes that while shares do not always equal links, links remain an important ranking factor for search engines. It identifies several types of content that tend to be more linkworthy, including strong opinion posts, original research, regularly updated content, answers to common questions, and reference guides. The document encourages creating authoritative content that answers customer questions, offers a strong opinion or counter viewpoint, shares original insights, or provides practical how-to guides. It suggests regularly updated content also tends to perform well for links and shares.
Benefits Of Search Marketing: Boss-Convincing Reasons to Invest in SEOblinemarketingcom
Boss convincing reasons to invest in search engine optimization. Why it's important to consider a SEO strategy first before your social media strategy or viral marketing strategy.
This document provides guidance on developing an effective online communications strategy and website. It discusses conducting discovery research, defining goals and metrics, selecting appropriate technology and platforms, optimizing for search engines, developing content, testing functionality, and continually evolving the site based on audience needs. Key steps include involving stakeholders, understanding audiences, prioritizing tasks, selecting appropriate tools and vendors, writing for the web, promoting through social media and paid ads, and ongoing optimization.
- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics.
- It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO.
- Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.
How to create an editorial calendar to publish blogs, Facebook pages, tweets, and email newsletters. Includes content strategy as well as what to track, what tools you might use, and how to measure results over time.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
It's a new year and it's time to rethink how you're using the Internet to drive traffic and revenue for your business. Check out our presentation to learn about the biggest Internet marketing trends for 2013.
This document outlines advanced online training opportunities for members of the Life Retuning Association (LRA) including interactive quizzes, presentations, diagrams, sharing successes and questions, keeping up-to-date on LRA news and events, accessing relevant instructional videos, and competing in knowledge assessments to keep skills sharp. The LRA vision is to provide members with rich, valuable support and advanced learning to build successful Life Retuning practices.
How To Convert More Web Traffic Into Sales And LeadsAdam de Jong
This document discusses how conversion optimization can boost profits without increasing advertising spending. It outlines how setting goals for web pages and understanding user funnels is important. Various website elements that could be optimized are described such as headlines, copy, graphics, calls to action, and more. Best practices for developing an optimization plan like identifying key pages to test and common mistakes to avoid are provided. The overall message is that taking a methodical, ongoing testing approach to optimization can significantly impact a business.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
This document provides tips for small businesses to implement important SEO tactics, including using structured data and schema markup to improve rich snippets and click-through rates, optimizing website speed and content, developing a content strategy and schedule through keyword research and social media planning, building links by encouraging reviews and offering expertise on forums and through local SEO, and monitoring brand presence and customer engagement online and offline. It also promotes SEO, marketing, and website services from Master Web Creations.
The document discusses replacing old, unnatural link building tactics that are more likely to be penalized by search engines with new, more natural tactics. Some outdated tactics mentioned include directory submissions, article marketing, PR distribution, blog/forum comment spam, and buying links. The document recommends more natural strategies like guest blogging, telephone link building, building quality profiles, using nofollow links that drive traffic, creating infographics, ebooks, whitepapers, and long-form video content instead. The overall message is to move away from tactics search engines may view as manipulative and focus on more organic strategies.
Kevin gibbons a4uexpo munich - link building v3Kevin Gibbons
The document discusses replacing old, unnatural link building tactics that are more likely to be penalized by search engines with new, more natural tactics. Some outdated tactics mentioned include directory submissions, article marketing, PR distribution, blog/forum comment spam, and buying links. The document recommends more natural strategies like guest blogging, telephone link building, building quality profiles, using nofollow links that drive traffic, creating infographics, ebooks, whitepapers, and long-form video content instead. The overall message is to move away from tactics search engines may view as manipulative and focus on more organic strategies to build links.
Michael Shilling provides templates for planning a marketing campaign including creating personas, offers, keyword research, blog content, landing pages, social media schedules, emails, and tracking results. Templates are provided for each element including a persona template to describe the target audience, an offer template to describe the promotion, a keyword research template, templates for blog content and images, a social media sharing schedule, an email template, a Facebook application template, and a results template to track costs, leads, and success.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
The document discusses how content, social media, and search engine marketing work together as part of a marketing plan. It emphasizes that content is key and acts as a "force multiplier" by fueling social media efforts and improving search engine rankings. The document provides tips for creating a content strategy, including generating ideas, developing a content calendar, using social media to drive content, and maintaining consistency with a manageable strategy. The overall message is that businesses need quality content in order to succeed with social media, search engine optimization, and other marketing activities.
This document discusses content marketing and editorial calendars. It defines content marketing as creating valuable content to attract and engage an audience. An editorial calendar helps plan, coordinate, distribute and track upcoming content. It lists the types of content to include, such as videos, blogs, publications, infographics, social media posts, reports and slide decks. The benefits of an editorial calendar are visibility, accountability, organization and optimizing content efforts. Fuulido offers templates and services to help companies develop and manage their editorial calendars.
An editorial calendar is an annual plan that highlights overarching themes and special issues for monthly publications to help advertisers, while a content calendar tracks the daily or weekly status and progress of individual content pieces on one or more platforms. Examples of editorial calendars include those from Cosmo, Real Simple, and Vogue, while content calendar templates come from LightBox Collective, Mozilla, and HubSpot, with the latter two including additional metadata and tracking posts at a weekly or daily level.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Conversations and Sharing Content MarketingMary Ann Davis
Part Five of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topic:
How to building relationships with expert influencers and brand advocates using ...
- Blogs
- Social Media Networks
- Social Bookmarking Sites
- Forums
- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics.
- It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO.
- Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.
How to create an editorial calendar to publish blogs, Facebook pages, tweets, and email newsletters. Includes content strategy as well as what to track, what tools you might use, and how to measure results over time.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
It's a new year and it's time to rethink how you're using the Internet to drive traffic and revenue for your business. Check out our presentation to learn about the biggest Internet marketing trends for 2013.
This document outlines advanced online training opportunities for members of the Life Retuning Association (LRA) including interactive quizzes, presentations, diagrams, sharing successes and questions, keeping up-to-date on LRA news and events, accessing relevant instructional videos, and competing in knowledge assessments to keep skills sharp. The LRA vision is to provide members with rich, valuable support and advanced learning to build successful Life Retuning practices.
How To Convert More Web Traffic Into Sales And LeadsAdam de Jong
This document discusses how conversion optimization can boost profits without increasing advertising spending. It outlines how setting goals for web pages and understanding user funnels is important. Various website elements that could be optimized are described such as headlines, copy, graphics, calls to action, and more. Best practices for developing an optimization plan like identifying key pages to test and common mistakes to avoid are provided. The overall message is that taking a methodical, ongoing testing approach to optimization can significantly impact a business.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
This document provides tips for small businesses to implement important SEO tactics, including using structured data and schema markup to improve rich snippets and click-through rates, optimizing website speed and content, developing a content strategy and schedule through keyword research and social media planning, building links by encouraging reviews and offering expertise on forums and through local SEO, and monitoring brand presence and customer engagement online and offline. It also promotes SEO, marketing, and website services from Master Web Creations.
The document discusses replacing old, unnatural link building tactics that are more likely to be penalized by search engines with new, more natural tactics. Some outdated tactics mentioned include directory submissions, article marketing, PR distribution, blog/forum comment spam, and buying links. The document recommends more natural strategies like guest blogging, telephone link building, building quality profiles, using nofollow links that drive traffic, creating infographics, ebooks, whitepapers, and long-form video content instead. The overall message is to move away from tactics search engines may view as manipulative and focus on more organic strategies.
Kevin gibbons a4uexpo munich - link building v3Kevin Gibbons
The document discusses replacing old, unnatural link building tactics that are more likely to be penalized by search engines with new, more natural tactics. Some outdated tactics mentioned include directory submissions, article marketing, PR distribution, blog/forum comment spam, and buying links. The document recommends more natural strategies like guest blogging, telephone link building, building quality profiles, using nofollow links that drive traffic, creating infographics, ebooks, whitepapers, and long-form video content instead. The overall message is to move away from tactics search engines may view as manipulative and focus on more organic strategies to build links.
Michael Shilling provides templates for planning a marketing campaign including creating personas, offers, keyword research, blog content, landing pages, social media schedules, emails, and tracking results. Templates are provided for each element including a persona template to describe the target audience, an offer template to describe the promotion, a keyword research template, templates for blog content and images, a social media sharing schedule, an email template, a Facebook application template, and a results template to track costs, leads, and success.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
The document discusses how content, social media, and search engine marketing work together as part of a marketing plan. It emphasizes that content is key and acts as a "force multiplier" by fueling social media efforts and improving search engine rankings. The document provides tips for creating a content strategy, including generating ideas, developing a content calendar, using social media to drive content, and maintaining consistency with a manageable strategy. The overall message is that businesses need quality content in order to succeed with social media, search engine optimization, and other marketing activities.
This document discusses content marketing and editorial calendars. It defines content marketing as creating valuable content to attract and engage an audience. An editorial calendar helps plan, coordinate, distribute and track upcoming content. It lists the types of content to include, such as videos, blogs, publications, infographics, social media posts, reports and slide decks. The benefits of an editorial calendar are visibility, accountability, organization and optimizing content efforts. Fuulido offers templates and services to help companies develop and manage their editorial calendars.
An editorial calendar is an annual plan that highlights overarching themes and special issues for monthly publications to help advertisers, while a content calendar tracks the daily or weekly status and progress of individual content pieces on one or more platforms. Examples of editorial calendars include those from Cosmo, Real Simple, and Vogue, while content calendar templates come from LightBox Collective, Mozilla, and HubSpot, with the latter two including additional metadata and tracking posts at a weekly or daily level.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Conversations and Sharing Content MarketingMary Ann Davis
Part Five of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topic:
How to building relationships with expert influencers and brand advocates using ...
- Blogs
- Social Media Networks
- Social Bookmarking Sites
- Forums
The document discusses using social media, especially blogging and social networks, to drive traffic to a website. It recommends establishing your website as the central hub and then promoting your content across various social media platforms. Key steps include writing blog posts and sharing them on social networks, engaging with followers on those networks, and measuring the results to improve performance over time. The goal is to go viral by finding champions to help spread your relevant content.
How to Market Your Personal Trainer Business in 30 Minutes a DayDan Salcumbe
Marketing Strategies and How to Use Them
Social Media
Content Marketing
Customer Service
Your Website
Email Marketing/List Building
Mobile Marketing
Video Marketing
Word of Mouth Marketing
Ads
Marketing your Business in 30 Minutes Each Day
Getting Started With Social Media For BusinessLinnea Blair
This document summarizes how businesses can benefit from using social media platforms like LinkedIn, Facebook, and Twitter. It provides tips on setting up professional profiles and pages on each network and effectively networking to promote a business. Key advice includes regularly updating status updates and posts, growing your network of connections, and leveraging social media to drive traffic to a company website.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
This document provides an overview and agenda for a WordPress workshop being held on February 22nd-23rd 2013. It introduces WordPress and blogging, discusses what social media is, and walks through how to create a WordPress account and dashboard. It then covers how to add and edit posts and pages, insert links, upload media, choose a theme, organize menus, add widgets, use tags and categories, comment on posts, and consider other tools. It emphasizes listening in conversations and pursuing relationships. Tips are provided on growing a WordPress community and measuring success through engagement rather than just numbers. Questions from participants are welcomed.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy focused on clear business objectives. It also covers key tactics like content marketing, social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Specific topics include developing owned, paid and earned media, using blogs and social platforms like Facebook to engage customers, and best practices for email marketing.
Lets Start Blogging for Business - by Rob MarchantRob Marchant
This document provides an overview and introduction to business blogging. It defines what a blog is, discusses why companies should have blogs, and outlines different types of blogs. It also covers topics like hosting options, best practices for business blogging, planning a blog, promoting a blog, and gives recommendations for blog hosting services. The goal is to provide guidance for businesses looking to get started with blogging.
David Naylor gives advice on big site SEO strategies. He recommends choosing niche affiliate products to focus on and constructing sites with keyword-rich domain names and structures. It is important to disguise sites as affiliates and add unique content through techniques like content spinning. Ongoing site management includes updating product feeds, tracking visitors, and optimizing pages through internal linking, sitemaps, and external linking. The goal is to rank for long-tail keywords and convert traffic.
Website Optimisation - Presented at The Property Drum Social Media ConferenceEvolvin
If you're an estate agent (or any other business) this presentation makes essential reading on how your website design can be optimised to improve your overall web presence.
Chris Haines, MD of the Evolvin and part of the Forward Thinking Estate Agent team gave this presentation to over 200 estate agents at the Property Drum Social Media Seminar on the 14th of June.
http://www.evolvin.com
The document provides tips on how to increase online visibility through websites and social media. It discusses setting goals for a website and social media presence. It recommends focusing on key audiences and considering competitors. The document then provides detailed guidance on designing an effective website with good navigation, content, and search engine optimization. It also offers best practices for using major social media platforms like Facebook, Twitter, Pinterest, Google+, and LinkedIn to engage audiences and meet business goals. It stresses the importance of monitoring brands online and responding quickly to any negative posts.
Direct Marketing on a Shoestring Budget 2: Content MarketingAct-On Software
The document summarizes a webinar on content marketing for direct marketing on a shoestring budget. It provides tips for creating different types of content like white papers, case studies, videos, and infographics. It also discusses ways to promote and distribute content through social media, blogs, websites, and other channels. The webinar emphasizes repurposing content across multiple formats to extend reach and using a multi-touch inbound marketing strategy to generate leads.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and networking to increase audience reach.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
My first social media campaign aimed at supporting Carroll Community College’s student completion strategic priority by promoting its largest event, graduation. Its purpose was to increase awareness, increase engagement and leverage content to develop a story that supported future student completion promotional activities.
Marketing Campaign for Living well with DiabetesMary Ann Davis
This document describes a marketing campaign created by Journey to Better Health (J2BH) to promote their "Living Well with Diabetes" workshop. The goal was to enroll at least 8 people in one workshop session to train staff. Tactics included web, email, posters, flyers and a direct mail postcard to diabetes patients. Results showed both sessions filled beyond capacity. The postcard generated the most enrollments at 44-70%. Other channels contributed minimally. The objectives of training staff and filling a session were achieved.
Marketing Campaign for Cancer Self-Management WorkshopMary Ann Davis
I developed this marketing plan to drive enrollment of Howard County, MD residents who are living with cancer, have been affected by cancer or are a caregiver into a Cancer Self-Management workshop.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
This document summarizes a presentation by Mary Ann Davis on digital and social media marketing strategies. It discusses trends in social media usage, including growth in active users, mobile usage, and social commerce. It outlines benefits of social media marketing such as website marketing, lead generation, and sales. It provides tips for planning a social media strategy, including defining the target audience, choosing relevant networks, setting goals, creating a social media team, developing a content plan by identifying audience needs and researching competitors, analyzing results, and retooling the strategy based on findings.
Intro to Social Media Tools: Audience UsageMary Ann Davis
Part one of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community. It provides user demographic information for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
This SlideShare includes information I teach in Carroll Community College's non-credit Social Media Analytics class.
Why measure your social media efforts? Because it ...
- Helps with decision making.
- Helps with successful plan execution.
- Helps the plan from becoming outdated.
- Helps assess ROI.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Social Media & Online Advertising Efforts for Carroll Community CollegeMary Ann Davis
An overview of Carroll's social media and online advertising efforts, including the results of new initiatives taken to grow social media in FY2015 and the development of new FY2016 initiatives for social media and online advertising.
I presented this information to 40 people on the colleges Planning Advisory Committee, including the executive team.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
2. +
Long-form: Characteristics
More than a few sentences
Offers deep value
Requires more than a couple minutes of viewer
attention
Non-promotional
Builds brand awareness
4. +
Blogs: Characteristics
Typically displays posts in reverse chronological
order
Usually includes a comments section
Can be a highly interactive relationship building
tool
Search engine friendly
6. +
Blogs Best Practices: Post Structure
Title/Headline
Introductory paragraph - immediately relevant,
explains what people will get in the rest of the post
Main Body – supporting points; may need to use
sub-headlines & bulleted lists
Conclusion – provide a take away
Call to Action – tell readers to download a resource;
leave comments or answer a
question
7. +
Blogs Best Practices: Comments
Moderate Comments
SPAM & Offensive Language
Address Negative Comments
Publicly or Privately
8. +
Blogs Best Practices: Visibility
Make it Shareable
(e.g. ShareThis Plugin)
Set-up RSS Feed
Cross Promote
10. +
Articles: Best Practices
Site should match the brand
Formal tone & format – more so than blogs
Follow each site’s writer’s guidelines
Write with SEO in mind
Supplement other content marketing – don’t
lead with it
Link articles to similar content on your blog
11. +
E-Books: Best Practices
Topic should relate to the business
Short – approx. 20 pages with 1” margins, 12 pt. font &
double line spacing
Requires typical book elements (title, copyright page, table
of contents & chapters)
Easy for viewers to scan through content
Show your expertise
12. +
E-Books: Best Practices
Semi-formal tone – less formal than a research
paper; more formal than a blog post
Be authentic
Seek feedback before publishing
Professionally designed
Make it shareable – don’t require email addresses,
assign Creative Commons Attribution licensing
(describe this on your website)
Promote website with link footers
13. +
Press Releases: Best Practices
Journalistic Style
Newsworthy
Most Important
Least
Important
Include Keywords in First
250 Words Promote on Websites
14. +
White Paper: Best Practices
Educate consumers on complex topics
Include charts, graphs, footnotes, bibliographies
& quotes
Share on website, social media accounts, emails &
with other bloggers
Repurpose content in social media
17. +
Video Best Practices: Content
Product demonstration
How To’s – useful for screencasts
Interviews – customers & experts
Behind the scenes
Commentaries – industry news or current events
Q&A
Company events
18. +
Video Best Practices: Visibility
Make it Shareable
Add Keywords, Annotations
& Transcripts
Cross Promote
19. +
Audio Best Practices: Content
Tips
How To’s
Interviews – customers & experts
Commentaries – industry news or current events
Q&A
Events – behind the scenes or narrating event
activities
20. +
Audio: Best Practices
Deliver very detailed content
Utilize equipment and editing software
Upload it to a publishing site for accessibility
from iTunes
RSS Feeds – for podcasts
Include in blog, website & social media sites
21. +
Online Events: Best Practices
Webinars – deliver free noteworthy content
Virtual trade show – utilize a service
Live streaming – include useful/meaningful
content & use quality technology
Content Types
Promotion
Heavy promotion
Display website URL throughout event
22. +
E-mail: Best Practices
Use to Extend the
Content Marketing Plan
Develop Newsletter Like
Content
Include Website &
Blog Links
Make it Shareable Automate with a Provider
23. Mary Ann Davis
Digital Marketer & Strategist
Specializing in developing strategic marketing plans using
an effective mix of multi-channel approaches that grow
business development.
about.me/mary_ann_davis
mary_ann_davis@outlook.com