Secrets of Linkworthy Content
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The document discusses what makes content linkworthy and shares on social media. It notes that while shares do not always equal links, links remain an important ranking factor for search engines. It identifies several types of content that tend to be more linkworthy, including strong opinion posts, original research, regularly updated content, answers to common questions, and reference guides. The document encourages creating authoritative content that answers customer questions, offers a strong opinion or counter viewpoint, shares original insights, or provides practical how-to guides. It suggests regularly updated content also tends to perform well for links and shares.
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Secrets of Linkworthy Content
- 1. Secrets of Linkworthy Content
- 4. Our partnership Sources: Content Marketing Institute, CMO council, Content 2012
- 5. Our partnership Sources: Content Marketing Institute, CMO council, Content 2012
- 7. Sources: Content Marketing Institute, CMO council, Content 2012
- 8. Links remain an important ranking factor Sources: Content Marketing Institute, CMO council, Content 2012
- 10. Why do people link to content?
- 11. People share and link for different reasons Sources: Content Marketing Institute, CMO council, Content 2012 Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share evergreen content that is less likely to change
- 12. Shares do not equal links
- 13. Shares do not equal links
- 15. Strong opinion posts and political posts
- 17. Why? Provocative opinion post Jumping off point for agreeing or disagreeing
- 21. Why? Updated, authoritative reference data (at least until the election)
- 32. Practical Updates on New Developments
- 34. Why? Authoritative information on a new development of interest Does your research for you
- 37. Why? Authoritative answer to a common question
- 39. Reference Tables & Guides
- 41. Why? Infographic, made for sharing Reference table
- 42. Will your next post be linkworthy? • Authoritative content that answers a question customers are asking, such as ‘what is ..?’ • Strong opinion post, controversial or counter viewpoint • Original research and insights • Practical ‘how to’ content or guide • Regularly updated content
- 43. How is your content performing?
- 44. Thank you.
Editor's Notes
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Another example of updated data
- Another example of updated data
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.