The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.