An overview of Carroll's social media and online advertising efforts, including the results of new initiatives taken to grow social media in FY2015 and the development of new FY2016 initiatives for social media and online advertising. I presented this information to 40 people on the colleges Planning Advisory Committee, including the executive team.

1. Social Media and
Online Advertising
Mary Ann Davis

2. Social Media
Carroll’s Social Media Sites

3. Social Media
New Initiatives
for FY2015

4. NEW: Increase Postings
Nearly Doubled Posting Activity
Social Media
2x day
4x day
1x day

5. Social Media
Results: Facebook
Impressions
26%
Engagement
135%

6. Social Media
Results: Twitter
Impressions
170%
Engagement
114%

7. NEW: Campaign Tracking
Social Media
Social Media Post Link Clicks to carrollcc.edu
New Users 104
Sessions 2,216
Pages per Session 3 – 4 pages
(site average ranges from 2 - 3)
Average Session Time
12:57
(site average ranges from 3:35 – 3:58)
Bounce Rate
42.89%
(site average ranges from 52.83% -
62.36%)

8. Top 5 Post Links of Total Shared
Social Media
1.
CCTNews: December Nursing Graduates (published
in April)
489 clicks
2. Graduation 2015 Storify 310 clicks
3. CCTNews: December PTA Graduates 179 clicks
4. CCTNews: One Step-Away Grant 173 clicks
5. CCTNews: Students Encouraged to Learn from
Failures at Carroll’s Graduation Ceremony
102 clicks
With exception to free/reduced tuition, like the One Step-
Away Grant, people like to read about people graduating.

9. Social Media Campaign
NEW: Social Media Campaign

10. Social Media Campaign
Social Media Story
Social Media Story +
Web Page

11. Social Media Content Marketing
New for FY2016
Content Marketing
(a.k.a. Inbound Marketing)

12. Content Marketing
Social Media Content Marketing
Student Videos

13. Content Marketing
Social Media Content Marketing
Collections
(mini blog posts)
Visibility in Google Search
Posts are indexed in Google Search.

14. Social Media + Website Marketing
New for FY2016
Social Media + Website Marketing =
Social Media Testimonials

15. Social Media Testimonials
Social Media + Website Marketing

16. Social Media Testimonials
Social Media + Website Marketing

17. Online Advertising
Search Display

18. Online Advertising
New for FY2016 …
Remarketing

19. Mary Ann Davis
Digital Marketer & Strategist
Providing business with strategic marketing
solutions, focusing on digital marketing that
compliments traditional marketing, and
teaching people how to use social media to
promote businesses.
about.me/mary_ann_davis
mary_ann_davis@outlook.com