The document outlines best practices for short-form content marketing across various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest. It emphasizes the importance of engaging, informative, and shareable content, as well as the use of visuals and targeted approaches to reach specific audiences. The author, Mary Ann Davis, provides strategies for integrating digital marketing with traditional methods and promoting business through social media.

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Inbound E-marketing:
Short-form Content Marketing
Mary Ann Davis| mdavis@carrollcc.edu
Carroll Community College | 2016

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Short-form: Characteristics
 Consist of only a few sentences
 Message focuses on one topic
 Communicates useful information
 Requires less than a minute of viewer attention
 Tools typically include social networks
 Balance of original content with conversations & sharing
 Match voice with your audience & show personality – less
corporate like
 Use of contractions, abbreviations & sentence fragments
are acceptable

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Facebook Best Practices: Content
 Opinions
 Answers to questions
 Trend analysis
 Warnings

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Facebook Best Practices
 Include photos or videos – posted directly
to Facebook
 Engage with questions and Call to Actions (CTAs)
 Link to long-form content – making sure it provides value
 Make content shareable
 Advertise top performing content
 Join niche groups
 Add apps

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Twitter Best Practices: Content
 Tips
 Warnings
 Directions
 Announcements
 Opinions
 Answers
 Solutions to problems
 Recommendations
 Clear up confusion

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Twitter Best Practices
Make it Shareable
Use URL
Shorteners
Add Photos
Site Sources
Use Keywords

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LinkedIn Best Practices
 Drive engagement with concise intros &
snappy headlines
 Include links & images
 Ask questions
 Apply targeting filters for content directed for
specific audiences
 Balance entertaining & inspirational posts
with informative and insightful updates
 Engage members though comments
 Advertise top performing content

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Instagram Best Practices: Content
 Events
 Tips
 Demonstrations
 Inspires action

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Instagram Best Practices
Add Photos &
Videos (60 sec.)
Use Keywords
Add Geotagging Engage with
Emojis
Tag People &
Organizations

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Google+ Best Practices
 Use collections for mini-blog posts
 Include photos & videos
 Link to long-form content – making sure it
provides value
 Engage with questions & CTAs
 Join niche communities
 Use hashtags for visibility

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Pinterest Best Practices: Content
 Images of how your product can be used
 Feature customer testimonials
 Share tips and expert information
 Post infographics
 Tell your company’s story in pictures
 Add tutorials
 Give a behind the scenes look into your
product/service

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Pinterest Best Practices: Content
 Create boards that match & visualize your
audiences’ interests
 Include hovering pin buttons on your websites
 Use keywords for SEO
 Use rich pins to offer more details
 Link to other boards & websites

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Other Short-form Tactics
 Include GIFs & infographics
 Add social media feed widgets to website(s)
 Join niche social networking sites

14. Mary Ann Davis
Digital Marketer & Strategist
Providing business with strategic marketing solutions,
focusing on digital marketing that compliments traditional
marketing, and teaching people how to use social media to
promote businesses.
about.me/mary_ann_davis
mary_ann_davis@outlook.com