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How to Create an Editorial Calendar

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Tim Slavin
Tim Slavin

How to create an editorial calendar to publish blogs, Facebook pages, tweets, and email newsletters. Includes content strategy as well as what to track, what tools you might use, and how to measure results over time.

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How to Create an Editorial Calendar to Publish Blogs, Facebook Pages, Tweets, and Email Newsletters Tim Slavin [email_address] http://LinkedIn.com/in/TimSlavin (516) 234-0607 This presentation is copyrighted by Owl Hill Media. Fair use with an explicit reference to this presentation is okay.
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of What to Publish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different Forms of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business Editorial Process ,[object Object],[object Object],[object Object],[object Object]
Corporate Editorial Process (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Editorial Process (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Track? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Large Group Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in Mind ,[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Tools to Use? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Possible Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing and Editing Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Guidelines ,[object Object],[object Object],[object Object]
Where to Get Guidelines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to Create an Editorial Calendar

  • 1. How to Create an Editorial Calendar to Publish Blogs, Facebook Pages, Tweets, and Email Newsletters Tim Slavin [email_address] http://LinkedIn.com/in/TimSlavin (516) 234-0607 This presentation is copyrighted by Owl Hill Media. Fair use with an explicit reference to this presentation is okay.
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Editor's Notes

  1. Recurring features can be used to train readers to come back on specific days of the week each week.
  2. Remember, too, to think about how to package this content into recurring features and possibly paid information products (e.g. reports, statistics, how-to)
  3. The cushion should be 2-5 times your publication frequency. For example, if you publish daily, try to be 3-5 days ahead of schedule. If you publish two stories a week, try to be two weeks ahead at all times. The cushion makes regular repetitive publication both tolerable and possible.